See if you’re leveraging the factors that make consumers choose one retailer over another — and stick with them. Plus, learn other brand loyalty statistics based on primary consumer shopping personalities.
Customer loyalty has dipped, making it more important than ever to understand what draws customers to your brand. In our fourth annual Retail Customer Loyalty Study, we share key brand loyalty research insights to inform and guide your organization’s loyalty initiatives, including:
- Which retailers are winning at loyalty today — and why
- The impact of COVID-19 on consumer shopping and spending behavior, and which behaviors may last
- Year-over-year customer brand loyalty statistic comparisons
- How the factors that create and maintain brand loyalty have changed since last year
- How demographics affect customer loyalty drivers in 2021
- 3 consumer shopping personalities that impact your stores every day