CRM AGENCY:
Create long-term, more profitable customer relationships with an award-winning CRM agency.
We are a full-service customer relationship marketing (CRM) group that specializes in retail marketing and financial services marketing. We help you:
- Increase revenue from your current customer base
- Leverage actionable data analytics and customer insights to drive engagement and sales
- Retain, grow and nurture your customer relationships
- Meet tight budgets and timelines with a unique blend of market-ready initiatives, custom-designed programs and strategies
As an industry-leading CRM firm, we’re committed to your success. We’re ready to learn about your specific challenges and goals, and to identify proven solutions that will grow your customer revenue. Contact us for a free consultation.
We chose CCG because it was highly recommended by industry leaders, it provides an end-to-end solution and, most importantly, it has a proven track record of producing results.
John Gleason
VP Marketing, The Bon-Ton read more
CRM Agency Services & Capabilities
Marketing Strategy
As a full-service CRM agency, not only do we believe that strategy comes first, but we are also committed to building it upon a foundation of innovative data, analytics and research to increase your acquisition, activation, engagement, retention and ROI efforts.
Implementation
Our rigorous QA process ensures that whether a communication is deployed, printed, mailed, posted or launched, all of the Ts are crossed and the code is checked. We know there are no second chances after hitting Send.
Value-Added Content
Our custom-developed content blends journalism, advertising and direct response tactics to create messages that provide value to customers — keeping awareness, response and retention high. More than 80% of consumers say that articles like this help them decide whether to make a major purchase.
Customer Data, Analytics & Research
Today’s marketing environment requires continuous innovation. As a forward-thinking CRM firm, we constantly refine our clustering and modeling techniques, search for new data sources — including multi-sourced data — test new research methodologies and zig where we once zagged.
Targeted Multi-Channel Communications
Our creative team brings a strategic approach to everything they do, whether it’s email or print, social posts or banner ads. A laser focus on the audience and message, combined with innovative approaches and a no-fear attitude produces compelling communications designed to drive behavior.
Technology Sourcing & Implementation
The experts at our CRM firm can act as an extension of your team, tackling the heavy lifting that occurs during a loyalty, CRM or email solution search and implementation.
Retail Marketing Services & Capabilities
Financial Marketing Services & Capabilities
As I always say, “The relationship with CCG is magical.”
Beverly Z.
Sr. Internet Marketing Manager, National Mortgage Company read more
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
Retail & Financial Marketing Blogs
Factors Affecting Retail Customer Loyalty and Increased Brand Loyalty in 2023
Our sixth annual Retail Customer Brand Loyalty Study reveals how consumer shopping behavior and the factors affecting brand loyalty have changed since 2022. Plus, customer loyalty statistics and insights to guide your organization’s loyalty initiatives.
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Leveraging Retail Brand Partnerships to Increase Customer Loyalty
The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. These insights and examples show you how to get it right.
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What is CRM? The Definitive Guide to Customer Relationship Management
Customer relationship management (CRM) has become a catch-all phrase in retail marketing. Our guide breaks down what CRM really is, how it can benefit your company and how you can build a business case to sell it to the C-suite.
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This is the best work the company has ever done. There is a ton of buzz around the office about the bridal program.
Mark Anderson
VP Marketing, Zale’s read more
