ENGAGEMENT. RETENTION. LOYALTY.

Call it what you want, it’s all about creating long-term, profitable customer relationships. And that’s our passion.

We are an award-winning, full-service customer relationship marketing agency specializing in retail and financial services. Our passion is leveraging actionable data analytics and customer insight to drive engagement and sales — helping our clients retain, grow and nurture their customer relationships.

We offer a unique blend of market-ready initiatives to meet tight budgets and timelines, as well as custom-designed programs and strategies to fit your unique needs. Our team is committed to learning about your specific challenges and goals so we can truly add value on your journey to success.

Marketing Services & Capabilities

Strategy Development

Marketing Strategy

Not only do we believe that strategy comes first, but we are also committed to building it upon a foundation of innovative data, analytics and research to increase your acquisition, activation, engagement, retention and ROI efforts.

Implementation

Implementation

Our rigorous QA process ensures that whether a communication is deployed, printed, mailed, posted or launched, all of the Ts are crossed and the code is checked. We know there are no second chances after hitting Send.

Value-Added Content

Value-Added Content

Our custom-developed content blends journalism, advertising and direct response tactics to create messages that provide value to customers — keeping awareness, response and retention high. More than 80 percent of consumers say that articles like this help them decide whether to make a major purchase.

Customer Data, Analytics & Research

Customer Data, Analytics & Research

Today’s marketing environment requires continuous innovation. Which is why we constantly refine our clustering and modeling techniques, search for new data sources — including multi-sourced data — test new research methodologies and zig where we once zagged.

Targeted Multi-Channel Communications

Targeted Multi-Channel Communications

Our creative team brings a strategic approach to everything they do, whether it’s email or print, social posts or banner ads. A laser focus on the audience and message, combined with innovative approaches and a no-fear attitude produces compelling communications designed to drive behavior.

Technology Sourcing & Implementation

Our experts can act as an extension of your team, tackling the heavy lifting that occurs during a loyalty, CRM or email solution search and implementation.

Retail Marketing Services & Capabilities

Financial Marketing Services & Capabilities

Featured Case Studies

Email Best Practices Yield Higher Open Rates, Profits

Content Survey Insights Refine Content Relevance — and Double the Clicks

Filling a gap in the loyalty staff line-up.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail & Financial Marketing Blogs

September 27, 2017, in CCG Retail Marketing Blog

Creating a Personalized Customer Experience Across Customer Purchase Journeys

The power of personalization in CRM is indisputable — but getting it right is key. Before you incorporate personalization into your customers’ journeys, learn the essential components for effective personalization and higher conversions.

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September 27, 2017, in CCG Financial Marketing Blog

Leverage Your Data to Boost Home Equity Marketing ROI

If your home equity marketing campaigns aren’t performing up to par, the solution could be as close as your database. We share insights on specific data points to leverage so you can deliver the right message to the right audience.

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September 14, 2017, in CCG Retail Marketing Blog

Customer Value Marketing: Have you scored your customers today?

Have you scored your customers recently? A customer value marketing strategy helps you identify top performing customers — and more efficiently allocate your marketing dollars and resources.

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Let’s see how CCG can help you!