ENGAGEMENT. RETENTION. LOYALTY.

Call it what you want, it’s all about creating long-term, profitable customer relationships. And that’s our passion.

We are an award-winning, full-service customer relationship marketing agency specializing in retail and financial services. Our passion is leveraging actionable data analytics and customer insight to drive engagement and sales — helping our clients retain, grow and nurture their customer relationships.

We offer a unique blend of market-ready initiatives to meet tight budgets and timelines, as well as custom-designed programs and strategies to fit your unique needs. Our team is committed to learning about your specific challenges and goals so we can truly add value on your journey to success.

Marketing Services & Capabilities

Strategy Development

Marketing Strategy

Not only do we believe that strategy comes first, but we are also committed to building it upon a foundation of innovative data, analytics and research to increase your acquisition, activation, engagement, retention and ROI efforts.

Implementation

Implementation

Our rigorous QA process ensures that whether a communication is deployed, printed, mailed, posted or launched, all of the Ts are crossed and the code is checked. We know there are no second chances after hitting Send.

Value-Added Content

Value-Added Content

Our custom-developed content blends journalism, advertising and direct response tactics to create messages that provide value to customers — keeping awareness, response and retention high. More than 80 percent of consumers say that articles like this help them decide whether to make a major purchase.

Customer Data, Analytics & Research

Customer Data, Analytics & Research

Today’s marketing environment requires continuous innovation. Which is why we constantly refine our clustering and modeling techniques, search for new data sources — including multi-sourced data — test new research methodologies and zig where we once zagged.

Targeted Multi-Channel Communications

Targeted Multi-Channel Communications

Our creative team brings a strategic approach to everything they do, whether it’s email or print, social posts or banner ads. A laser focus on the audience and message, combined with innovative approaches and a no-fear attitude produces compelling communications designed to drive behavior.

Technology Sourcing & Implementation

Our experts can act as an extension of your team, tackling the heavy lifting that occurs during a loyalty, CRM or email solution search and implementation.

Retail Marketing Services & Capabilities

Financial Marketing Services & Capabilities

Featured Case Studies

Filling a gap in the loyalty staff line-up.

Is your loyalty program working?

Loyalty program meets enhanced technology solution.

Retail & Financial Marketing Blogs

February 21, 2017, in CCG Retail Marketing Blog

How to Select That Optimal CRM Director

Find tips on how to go beyond the job description bullets to uncover the right CRM Director to head your CRM effort. Finding someone who can be an effective agent-of-change and the right fit for…

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February 14, 2017, in CCG Retail Marketing Blog

Six Signs Your Loyalty Program Is Losing Momentum — plus, Improvement Strategies You Can Use Now

By Sandra Gudat, President/CEO Sometimes you can’t quite put your finger on it, you just know something isn’t right with your loyalty program. But often there are signs — your loyalty membership penetration is dropping…

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February 3, 2017, in Financial Marketing & Services Blog

Is it time to reassess your financial marketing metrics?

Focus on these key areas to increase customer engagement and ROI in 2017. Before diving head first into a new year of financial marketing campaigns, consider taking some time to review which strategies worked (and…

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Let’s see how CCG can help you!