ENGAGEMENT. RETENTION. LOYALTY.

Call it what you want, it’s all about creating long-term, profitable customer relationships. And that’s our passion.

We are an award-winning, full-service customer relationship marketing agency specializing in retail and financial services. Our passion is leveraging actionable data analytics and customer insight to drive engagement and sales — helping our clients retain, grow and nurture their customer relationships.

We offer a unique blend of market-ready initiatives to meet tight budgets and timelines, as well as custom-designed programs and strategies to fit your unique needs. Our team is committed to learning about your specific challenges and goals so we can truly add value on your journey to success.

Marketing Services & Capabilities

Strategy Development

Marketing Strategy

Not only do we believe that strategy comes first, but we are also committed to building it upon a foundation of innovative data, analytics and research to increase your acquisition, activation, engagement, retention and ROI efforts.

Implementation

Implementation

Our rigorous QA process ensures that whether a communication is deployed, printed, mailed, posted or launched, all of the Ts are crossed and the code is checked. We know there are no second chances after hitting Send.

Value-Added Content

Value-Added Content

Our custom-developed content blends journalism, advertising and direct response tactics to create messages that provide value to customers — keeping awareness, response and retention high. More than 80 percent of consumers say that articles like this help them decide whether to make a major purchase.

Customer Data, Analytics & Research

Customer Data, Analytics & Research

Today’s marketing environment requires continuous innovation. Which is why we constantly refine our clustering and modeling techniques, search for new data sources — including multi-sourced data — test new research methodologies and zig where we once zagged.

Targeted Multi-Channel Communications

Targeted Multi-Channel Communications

Our creative team brings a strategic approach to everything they do, whether it’s email or print, social posts or banner ads. A laser focus on the audience and message, combined with innovative approaches and a no-fear attitude produces compelling communications designed to drive behavior.

Technology Sourcing & Implementation

Our experts can act as an extension of your team, tackling the heavy lifting that occurs during a loyalty, CRM or email solution search and implementation.

Retail Marketing Services & Capabilities

Financial Marketing Services & Capabilities

Featured Case Studies

Filling a gap in the loyalty staff line-up.

Is your loyalty program working?

Loyalty program meets enhanced technology solution.

CCG Interactive Loyalty Assessment Tool How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail & Financial Marketing Blogs

April 28, 2017, in CCG Retail Marketing Blog

4 Performance-Boosting Email Marketing Trends for 2017

Incorporate these innovations to help your emails stand out in the inbox. It’s time to stop forecasting what might be and talk about what will be. As in, what will you be doing in 2017 to push your email marketing performance higher than ever before? It’s not easy with today’s…

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April 27, 2017, in Financial Marketing & Services Blog

Content Targeting Strategies to Boost Customer Engagement and Profits

Learn how to deliver the right financial marketing content to the right audience. Creating and delivering the right message for the right audience can be a time-consuming and costly undertaking, not to mention somewhat of a guessing game. What resonates with one segment might be meaningless to another. But determining…

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April 24, 2017, in CCG Retail Marketing Blog

Creative Ideas to Increase Sales in Retail — Without Discounting

Get your customers off the “discount drug,” boost profits and maintain margins with these creative retail sales ideas. By Lane Ware, SVP Consulting and Account Services It’s the holy grail for retail marketers: Drive revenue while protecting margin. We’re always looking for ideas to increase sales in retail without giving…

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Let’s see how CCG can help you!