CRM AGENCY:
ENGAGEMENT, RETENTION
& CUSTOMER LOYALTY

Create long-term, more profitable customer relationships with an award-winning CRM agency.

We are a full-service customer relationship marketing (CRM) group that specializes in retail marketing and financial services marketing. We help you:

  • Increase revenue from your current customer base
  • Leverage actionable data analytics and customer insights to drive engagement and sales
  • Retain, grow and nurture your customer relationships
  • Meet tight budgets and timelines with a unique blend of market-ready initiatives, custom-designed programs and strategies

As an industry-leading CRM firm, we’re committed to your success. We’re ready to learn about your specific challenges and goals, and to identify proven solutions that will grow your customer revenue. Contact us for a free consultation.

We chose CCG because it was highly recommended by industry leaders, it provides an end-to-end solution and, most importantly, it has a proven track record of producing results.

John GleasonVP Marketing, The Bon-Ton

This is the best work the company has ever done. There is a ton of buzz around the office about the bridal program.

Mark AndersonVP Marketing, Zale's

As I always say, ‘The relationship with CCG is magical.'

Beverly Z.Sr. Internet Marketing Manager, National Mortgage Company

CRM Agency Services & Capabilities

Strategy Development

Marketing Strategy

As a full-service CRM agency, not only do we believe that strategy comes first, but we are also committed to building it upon a foundation of innovative data, analytics and research to increase your acquisition, activation, engagement, retention and ROI efforts.

Implementation

Implementation

Our rigorous QA process ensures that whether a communication is deployed, printed, mailed, posted or launched, all of the Ts are crossed and the code is checked. We know there are no second chances after hitting Send.

Value-Added Content

Value-Added Content

Our custom-developed content blends journalism, advertising and direct response tactics to create messages that provide value to customers — keeping awareness, response and retention high. More than 80% of consumers say that articles like this help them decide whether to make a major purchase.

Customer Data, Analytics & Research

Customer Data, Analytics & Research

Today’s marketing environment requires continuous innovation. As a forward-thinking CRM firm, we constantly refine our clustering and modeling techniques, search for new data sources — including multi-sourced data — test new research methodologies and zig where we once zagged.

Targeted Multi-Channel Communications

Targeted Multi-Channel Communications

Our creative team brings a strategic approach to everything they do, whether it’s email or print, social posts or banner ads. A laser focus on the audience and message, combined with innovative approaches and a no-fear attitude produces compelling communications designed to drive behavior.

Technology Sourcing & Implementation

The experts at our CRM firm can act as an extension of your team, tackling the heavy lifting that occurs during a loyalty, CRM or email solution search and implementation.

Retail Marketing Services & Capabilities

Financial Marketing Services & Capabilities

We have been impressed by your team on so many levels. Leadership and attention to detail on the most important client issue, budgets, is impressive. You get us. You get it. And will continue to get more business because you deserve it.

Jen SanningChief Marketing Officer, Rainbow Rewards

Featured CRM Agency Case Studies

Data analytics improve program performance.

Content survey insights refine content relevance — and double the clicks.

Filling a gap in the loyalty staff line-up.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail & Financial Marketing Blogs

View all blog posts

May 16, 2022 in CCG Retail Marketing Blog

Factors Affecting Customer Loyalty and Increased Brand Loyalty in 2022

Our fifth annual Retail Customer Brand Loyalty Study reveals how consumer shopping behavior and the factors affecting brand loyalty have changed since 2021. Plus, customer retention statistics and insights to guide your organization’s loyalty initiatives.
Read More
May 12, 2022 in CCG Retail Marketing Blog

CRM Activities to Review & Refresh in 2022

Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.
Read More
May 10, 2022 in CCG Retail Marketing Blog

How to Protect Yourself and Your Customers from Loyalty Program Fraud

Seventy-two percent of loyalty and rewards program managers have experienced loyalty program fraud — and losses from these scams have been estimated at $1 billion. Help protect your company and your customers with these loyalty fraud detection tips and prevention strategies.
Read More

Your team does a fabulous job of putting [our newsletter] together and staying to deadline. I don’t tell you often enough how much I appreciate your work.

Jeanne W.Vice President, Director of Marketing, national mortgage company

CCG is fantastic!

Lisa LandolfiCRM Director, Talbots

Let our CRM agency experts help you!