ENGAGEMENT. RETENTION. LOYALTY.

Call it what you want, it’s all about creating long-term, profitable customer relationships. And that’s our passion.

We are an award-winning, full-service customer relationship marketing agency specializing in retail and financial services. Our passion is leveraging actionable data analytics and customer insight to drive engagement and sales — helping our clients retain, grow and nurture their customer relationships.

We offer a unique blend of market-ready initiatives to meet tight budgets and timelines, as well as custom-designed programs and strategies to fit your unique needs. Our team is committed to learning about your specific challenges and goals so we can truly add value on your journey to success.

Marketing Services & Capabilities

Strategy Development

Marketing Strategy

Not only do we believe that strategy comes first, but we are also committed to building it upon a foundation of innovative data, analytics and research to increase your acquisition, activation, engagement, retention and ROI efforts.

Implementation

Implementation

Our rigorous QA process ensures that whether a communication is deployed, printed, mailed, posted or launched, all of the Ts are crossed and the code is checked. We know there are no second chances after hitting Send.

Value-Added Content

Value-Added Content

Our custom-developed content blends journalism, advertising and direct response tactics to create messages that provide value to customers — keeping awareness, response and retention high. More than 80 percent of consumers say that articles like this help them decide whether to make a major purchase.

Customer Data, Analytics & Research

Customer Data, Analytics & Research

Today’s marketing environment requires continuous innovation. Which is why we constantly refine our clustering and modeling techniques, search for new data sources — including multi-sourced data — test new research methodologies and zig where we once zagged.

Targeted Multi-Channel Communications

Targeted Multi-Channel Communications

Our creative team brings a strategic approach to everything they do, whether it’s email or print, social posts or banner ads. A laser focus on the audience and message, combined with innovative approaches and a no-fear attitude produces compelling communications designed to drive behavior.

Technology Sourcing & Implementation

Our experts can act as an extension of your team, tackling the heavy lifting that occurs during a loyalty, CRM or email solution search and implementation.

Retail Marketing Services & Capabilities

Financial Marketing Services & Capabilities

Featured Case Studies

Filling a gap in the loyalty staff line-up.

Is your loyalty program working?

Loyalty program meets enhanced technology solution.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail & Financial Marketing Blogs

May 23, 2017, in CCG Retail Marketing Blog

Storytelling Marketing Secrets to Enhance Customer Engagement

News that consumers have a shorter attention span than a goldfish¹ may have you scrambling to up your game with strategies that keep customers and prospects engaged — for longer... Read More
May 17, 2017, in CCG Retail Marketing Blog

Experiential Marketing Becoming “Price to Play” as Offline and Online Borders Continue to Blur

Discover the secrets to success for your experiential marketing strategy. By Lane Ware, SVP Consulting and Account Services With the blurring of online and offline customer experiences, experiential marketing is... Read More
April 28, 2017, in CCG Retail Marketing Blog

4 Performance-Boosting Email Marketing Trends for 2017

Incorporate these innovations to help your emails stand out in the inbox. It’s time to stop forecasting what might be and talk about what will be. As in, what will you be doing in 2017 to push your email marketing performance higher than ever before? It’s not easy with today’s…

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Let’s see how CCG can help you!