Call it what you want, it’s all about creating long-term, profitable customer relationships. And that’s our passion.
We are an award-winning, full-service customer relationship marketing agency specializing in retail and financial services. Our passion is leveraging actionable data analytics and customer insight to drive engagement and sales — helping our clients retain, grow and nurture their customer relationships.
We offer a unique blend of market-ready initiatives to meet tight budgets and timelines, as well as custom-designed programs and strategies to fit your unique needs. Our team is committed to learning about your specific challenges and goals so we can truly add value on your journey to success.
Marketing Services & Capabilities
Not only do we believe that strategy comes first, but we are also committed to building it upon a foundation of innovative data, analytics and research to increase your acquisition, activation, engagement, retention and ROI efforts.
Our rigorous QA process ensures that whether a communication is deployed, printed, mailed, posted or launched, all of the Ts are crossed and the code is checked. We know there are no second chances after hitting Send.
Our custom-developed content blends journalism, advertising and direct response tactics to create messages that provide value to customers — keeping awareness, response and retention high. More than 80 percent of consumers say that articles like this help them decide whether to make a major purchase.
Customer Data, Analytics & Research
Today’s marketing environment requires continuous innovation. Which is why we constantly refine our clustering and modeling techniques, search for new data sources — including multi-sourced data — test new research methodologies and zig where we once zagged.
Targeted Multi-Channel Communications
Our creative team brings a strategic approach to everything they do, whether it’s email or print, social posts or banner ads. A laser focus on the audience and message, combined with innovative approaches and a no-fear attitude produces compelling communications designed to drive behavior.
Technology Sourcing & Implementation
Our experts can act as an extension of your team, tackling the heavy lifting that occurs during a loyalty, CRM or email solution search and implementation.
Retail Marketing Services & Capabilities
Financial Marketing Services & Capabilities
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
Retail & Financial Marketing Blogs
Creating a Customer Profile and Persona System — with Examples
Customer segmentation is a modern retail marketing essential. To get the most out of it, though, you need to create a customer profile system, or customer personas. We’ll help you get started.Read More
Measuring Content Marketing Performance
Measuring content marketing performance is critical to engaging customers and prospects, achieving your content goals and maintaining support — and funding — from the C-level execs. These tips and tools can help.Read More