See the factors that drive customers to shop exclusively with certain retailers, plus other loyalty statistics based on primary consumer shopping personalities in our 2020 Retail Customer Loyalty Study.
Customer loyalty is on the rise — but don’t take it for granted! One-third of customers still prefer to shop around. In this follow-up to our 2018 and 2019 breakthrough studies, we provide vital insights to inform and guide your organization’s loyalty initiatives, including:
- Which retailers are winning at loyalty today — and why
- The impact of COVID-19 on consumer shopping and spending behavior
- Year-over-year customer loyalty statistic comparisons
- How the factors that create and maintain brand loyalty have changed since last year
- How demographics affect customer loyalty drivers in 2020
- 3 consumer shopping personalities that impact your stores every day