By Sandra Gudat, President/CEO It goes without saying that our customers are our greatest assets. The goal of every CMO is to develop these assets and grow their value to the company. And, as retailers know all too well these days, customers are humans and as such their relationships with…
Will brick-and-mortar Amazon stores be as seamless as online shopping? Amazon’s plan to open multiple brick-and-mortar stores this year is leaving many scratching their heads. After all, why would one of the largest, most successful online retailers focus on physical stores when so many retailers are struggling to keep their…
How to use CRM re-targeting, social CRM and other cross-channel CRM strategies to build or enhance your loyalty program. So, you’ve conquered integrating your loyalty program into all your CRM marketing channels, and your marketing calendar proves it. Every quarter you have a dedicated message highlighting the program’s benefits and…
Qualifications to seek on your quest to find the best. Imagine your business gaining market share and outpacing your competitors’ growth rate because you found a way to identify meaningful, actionable insights that engage your customers like never before. Marketing data scientists are the heart of a company’s ability to…
Follow the evolution of customer target marketing to identify techniques that can boost your customer engagement — and ROI. The mantra of customer relationship management (CRM) and customer targeting has always been to deliver the right message to the right customer at the right time. In the early days of…
Discover three cross-device tracking tactics — and how to use the resulting data to target retail customers and improve your marketing campaign performance. Retail marketers have long relied on customer data and analytics to build knowledge and engagement — ultimately, to be there at the right time, with the right…
Here’s how to create a cultural shift within your company — to win the resources you need and maximize the impact of your retail marketing testing and measurement strategies. With the ongoing proliferation of retail marketing tools and opportunities, the need to continually evaluate and analyze your options to make…
You’ve got to hand it to TD Bank Canada. The forward-thinking company filmed their customers’ reactions when it replaced its ATM with an “Automated Thanking Machine” that surprised customers with bonuses like plane tickets to see sick relatives. The resulting television commercial became an Internet sensation. Connecting with your customers…
Is the coffee just that good? Or is something else driving the wild success of Starbucks’ loyalty program? Imagine if the active membership in your loyalty program doubled over the course of a year. That’s precisely what Adam Brotman, chief digital officer at Starbucks, expected to see at his company:…
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
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