Follow the evolution of customer target marketing to identify techniques that can boost your customer engagement — and ROI. The mantra of customer relationship management (CRM) and customer targeting has always been to deliver the right message to the right customer at the right time. In the early days of…
Sometimes you can’t quite put your finger on it, you just know something isn’t right with your loyalty program. But often there are signs — your loyalty membership penetration is dropping or fewer customers are redeeming their rewards, for instance. What follows are six signs that your loyalty program momentum…
Discover three cross-device tracking tactics — and how to use the resulting data to target retail customers and improve your marketing campaign performance. Retail marketers have long relied on customer data and analytics to build knowledge and engagement — ultimately, to be there at the right time, with the right…
See how this national fashion retailer used four loyalty best practices to push its customer engagement — and profits — to new heights. By Sandra Gudat, President/CEO Nearly 100 major retailers have taken our Loyalty Marketing Assessment since its introduction in mid-2016. The Assessment grades customer loyalty programs to help retailers…
Here’s how to create a cultural shift within your company — to win the resources you need and maximize the impact of your retail marketing testing and measurement strategies. With the ongoing proliferation of retail marketing tools and opportunities, the need to continually evaluate and analyze your options to make…
You’ve got to hand it to TD Bank Canada. The forward-thinking company filmed their customers’ reactions when it replaced its ATM with an “Automated Thanking Machine” that surprised customers with bonuses like plane tickets to see sick relatives. The resulting television commercial became an Internet sensation. Connecting with your customers…
Is the coffee just that good? Or is something else driving the wild success of Starbucks’ loyalty program? Imagine if the active membership in your loyalty program doubled over the course of a year. That’s precisely what Adam Brotman, chief digital officer at Starbucks, expected to see at his company:…
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
© 2021 CCG.
