Stay connected to the latest retail and loyalty marketing trends, news, best practices, tools and tactics with insights from our very own CRM retail experts and retail marketing industry thought leaders. Whether you’re just getting started or are a seasoned loyalty marketing veteran, our insights cover everything from the essential basics to cutting-edge technologies in the retail industry. Want more? Stay on top of the latest retail marketing trends: Sign up for CustomerProfit, our free monthly newsletter, today.
Our sixth annual Retail Customer Brand Loyalty Study reveals how consumer shopping behavior and the factors affecting brand loyalty have changed since 2022. Plus, customer loyalty statistics and insights to guide your organization’s loyalty initiatives.
The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. These insights and examples show you how to get it right.
Customer relationship management (CRM) has become a catch-all phrase in retail marketing. Our guide breaks down what CRM really is, how it can benefit your company and how you can build a business case to sell it to the C-suite.
If your loyalty program members have stopped participating and your regular customers aren’t joining it’s time to take action. Discover five common reasons your loyalty program retention rates are dropping and how to turn things around.
Loyalty program features and benefits are what truly drive long-term customer participation and profitability. But which ones are most effective? We share information based on research that includes our own Voice of the Customer surveys and Retail Customer Brand Loyalty Study.
Customer loyalty. We all want it. But every year it seems harder to get and maintain. Find some inspiration with these insights — and 2023 predictions — from two veteran retail loyalty experts.
Shoppers are often influenced subconsciously by behavioral triggers that determine where, when and how much they’ll spend. Learn how to tap into the psychology of customer loyalty to increase long-term customer engagement, loyalty and revenue.
You may think of consumer income as it relates to your product selection, branding and marketing. But did you know it also affects loyalty? We reveal the relationship, so you can leverage it to guide your customer retention strategies.
If your brand doesn’t dominate the spotlight, growing your share of voice can boost your visibility among customers and keep you one step ahead of your competitors. We explain how to get share of voice and how to use it to optimize your marketing dollars.
Billions of people with disabilities have difficulty engaging with traditionally designed and coded emails. These email accessibility best practices can help improve their experience — and your email performance.
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Get exclusive insights from our latest Retail Customer Brand Loyalty Study, including top factors that create and maintain loyalty.
