CCG RETAIL MARKETING BLOG

Customer relationship management (CRM) has become a catch-all phrase in retail marketing. Our guide breaks down what CRM really is, how it can benefit your company and how you can build a business case to sell it to the C-suite.

Without a customer loyalty program, Walmart is nonetheless winning the loyalty wars today. See the strategies they’re using and find takeaways for your own organization.

Unique personas, touchpoints and lifestages make loyalty program customer journey mapping a challenge. But shorter sales cycles, additional repeat purchases and less churn are worth the effort. Guest blogger Lane Ware shares insights to get started.

These are the primary factors that consumers say drive them to choose one grocery retailer over another.

What happens when the Black Friday shoppers go home? How can you convert them from one-day wonders to long-term customers? Try these seven post-Black Friday marketing strategies from CCG President and CEO Sandra Gudat.

In today’s environment of hyper consumer choice and access, it’s crucial for retailers to understand the factors that build brand loyalty and drive engagement among their most loyal customers. We share statistics from our annual Retail Customer Loyalty Study.

Increasingly, consumers see basic loyalty program perks as entitlements rather than rewards. A fee-based loyalty program could take your program to the next level without breaking the budget — and help your brand stand above the competition.

The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. These insights and examples show you how to get it right.

Discover the factors most likely to influence Hispanic brand loyalty, based on responses to our 2019 Retail Customer Loyalty Study.

You may think of consumer affluence as it relates to your product selection, branding and marketing. But did you know it also affects loyalty? We reveal the relationship, so you can leverage it to guide your customer retention strategies.