Stay connected to the latest retail and loyalty marketing trends, news, best practices, tools and tactics with insights from our very own CRM retail experts and retail marketing industry thought leaders. Whether you’re just getting started or are a seasoned loyalty marketing veteran, our insights cover everything from the essential basics to cutting-edge technologies in the retail industry. Want more? Stay on top of the latest retail marketing trends: Sign up for CustomerProfit, our free monthly newsletter, today.
Did you know? Households with children at home tend to be more loyal than those without children. Get the inside scoop and other insights to help guide your customer retention strategies based on the presence (or absence) of children in a home. From our exclusive Retail Customer Brand Loyalty Study.
Today’s consumers are increasingly protective of how brands collect and use their personal information. Yet they still want to receive personalized messages and offers. Zero-party data may be the perfect solution to balancing consumer wants with marketer needs.
Our fourth annual Retail Customer Brad Loyalty Study reveals how consumer shopping behavior and the factors affecting brand loyalty have changed since 2020.
Are you taking full advantage of today’s mass internet use and digital engagement opportunities to boost customer loyalty? We share digital loyalty tactics for wherever you are now and where you want to be tomorrow.
Amazon continues to dominate customer loyalty, even without a traditional rewards program. Learn what they’re doing, the key to their loyalty marketing strategy, and how you can apply their tactics to your own rewards program and customer loyalty initiatives.
Learn how to measure customer engagement and customer loyalty to help gauge the health of your loyalty program and make sure it stays on track to meeting goals. Plus, discover six metrics to make part of your next loyalty audit and set your program up for success.
Loyalty program problems can abound when you turn plans into reality. Whether you’re developing a new program or improving an existing one, these insights will help you avoid eight common challenges.
Our third annual Retail Customer Loyalty Study reveals how consumer shopping behavior and the factors influencing brand loyalty have changed since 2019.
Loyalty programs can create long-term, profitable customer relationships. But to be effective, they need to offer relevant, innovate rewards. Here’s how to pick loyalty program benefits that differentiate your program and help drive customer behavior.
Learn about different types of customer research, how to determine the right methodology and best practices to ensure actionable results.
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
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