CCG RETAIL MARKETING BLOG

The path to the CMO chair in today’s retail marketing world is paved with customer- and data-driven skills most CRM leaders already have. CCG President and CEO Sandra Gudat digs into the details.

Forget death and taxes. The only sure thing in retail marketing today is change. Keeping up is more stressful than simple — yet it’s essential for CMOs and their retail businesses. These insights and strategies can help.

What is experiential marketing? And what isn’t? More importantly, how do you set yourself up for strategic success using this modern go-to tactic for savvy retail loyalty marketers? CCG SVP Lane Ware has the answers.

Rise above the noise by engaging customers and prospects with these storytelling marketing secrets and examples. These tactics will ensure that your brand message is not only heard, but stands out among the competition.

Incorporate these innovations to help your emails stand out in the inbox. It’s time to stop forecasting what might be and talk about what will be. As in, what will you be doing in 2017 to push your email marketing performance higher than ever before? It’s not easy with today’s…

Get your customers off the “discount drug,” boost profits and maintain margins with these creative retail sales ideas. By Lane Ware, SVP Consulting and Account Services It’s the holy grail for retail marketers: Drive revenue while protecting margin. We’re always looking for ideas to increase sales in retail without giving…

By Sandra Gudat, President/CEO It goes without saying that our customers are our greatest assets. The goal of every CMO is to develop these assets and grow their value to the company. And, as retailers know all too well these days, customers are humans and as such their relationships with…

Will brick-and-mortar Amazon stores be as seamless as online shopping? Amazon’s plan to open multiple brick-and-mortar stores this year is leaving many scratching their heads. After all, why would one of the largest, most successful online retailers focus on physical stores when so many retailers are struggling to keep their…

How to use CRM re-targeting, social CRM and other cross-channel CRM strategies to build or enhance your loyalty program. By Lane Ware, SVP Consulting and Account Services So, you’ve conquered integrating your loyalty program into all your CRM marketing channels, and your marketing calendar proves it. Every quarter you have…