CustomerProfit
CCG RETAIL MARKETING BLOG

Our Retail Customer Loyalty Study revealed a new perspective on lapsed customers — who may be more loyal than you think. See why it’s time to re-think your definition of inactive and refresh your win-back strategies.

Gain insights on marketing to Hispanic consumers, including factors most likely to influence Hispanic brand loyalty, based on our 2022 Retail Customer Brand Loyalty Study.

Retail CRM stretches far beyond loyalty programs or technology. Here, we share what CRM in retail means today. Then we showcase eight examples of retailers using different CRM strategies to achieve their customer retention goals.

Consumers expect personalized interactions with retailers and are more likely to purchase from brands that offer them. Retail localization and hyper-localization create personalization through geo-specific information. We share benefits, strategies and real-life examples.

Our fifth annual Retail Customer Brand Loyalty Study reveals how consumer shopping behavior and the factors affecting brand loyalty have changed since 2021. Plus, customer retention statistics and insights to guide your organization’s loyalty initiatives.

Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.

Seventy-two percent of loyalty and rewards program managers have experienced loyalty program fraud — and losses from these scams have been estimated at $1 billion. Help protect your company and your customers with these loyalty fraud detection tips and prevention strategies.

The Walmart+ loyalty program, plus the Walmart CRM, customer service and customer experience strategies have built the kind of customer loyalty any retailer would envy. We dissect the retailer’s approach to glean insights on how these factors continue to drive Walmart customer loyalty success.

Along with their enormous size, Amazon and Walmart similarities include intense customer loyalty. We pulled from our Retail Customer Brand Loyalty study to see what consumers love about these retailers — and which one is winning the loyalty war.

Loyal customers spend more, shop more and advocate for your brand. Here’s what you need to know increase your customer loyalty, including how to leverage customer loyalty programs.