Stay connected to the latest retail and loyalty marketing trends, news, best practices, tools and tactics with insights from our very own CRM retail experts and retail marketing industry thought leaders. Whether you’re just getting started or are a seasoned loyalty marketing veteran, our insights cover everything from the essential basics to cutting-edge technologies in the retail industry. Want more? Stay on top of the latest retail marketing trends: Sign up for CustomerProfit, our free monthly newsletter, today.
Did you know? Households without children at home tend to be more loyal than those with children. Get the inside scoop and other insights to help guide your customer retention strategies based on the presence (or absence) of children in a home. From our exclusive Retail Customer Loyalty Study.
CRM in retail stretches far beyond loyalty programs or technology. Here, we share an essential definition of just what CRM means today. Then we showcase six examples of retailers using different CRM strategies to achieve their customer retention goals.
From AI to dynamic content and beyond, these ideas and insights will help you maximize the customer-engagement and revenue-building opportunities of CRM personalization in retail marketing.
We’re making a sweeping proclamation: Customer choice is at the greatest level of all time. How to get your message heard above the competitive clamor? Implement and act on VOC research.
CRM retargeting can be an effective and affordable digital marketing tool to re-engage previous customers and acquire new ones. Here’s what you need to know about how CRM retargeting works — and how it can increase your conversion rates.
Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.
See how experiential rewards can bring new life to your customer retention strategies and create stronger customer connections. Plus, five top real-life examples.
The customer engagement marketing definition continues to evolve as customers decide when and where to interact with brands. Here’s how retail marketers can create an aligned, customer-centric engagement strategy that increases retention, loyalty and profits.
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
