CCG RETAIL MARKETING BLOG

Loyalty program participation and performance tend to rise and fall over time. Understanding how to manage each stage can help you maximize your program’s long-term success and make good on the promise of stronger, more profitable customer relationships.

The Amazon business model is focused on improving customer experience — and providing nearly anything a person could want or need within the Amazon environment. Here’s a look at what they’re up to now, plus lessons any retailer can take away to build success.

Lack of foot traffic and the inability to physically see products in person make it challenging for online-only retailers to build customer relationships, humanize their brands and maintain long-term loyalty. These e-commerce loyalty strategies can help bridge the gap.

Customer-centricity is an imperative, not an option, for today’s retailers. Yet only 9% of retailers are successful in their customer-centric marketing efforts. These tactics can help you reach this elite group so you can reap the benefits of putting your customers first.

Successful marketing to Gen Z requires a solid understanding of this unique group’s interests, behaviors and values. These Gen Z marketing tips, insights and examples can help you gain stronger engagement, loyalty and sales.

Customer journey personalization can increase sales by allowing retailers to deliver more relevant messaging — at the right time and place. These tips and examples can help you get it right.

Here’s how to create a cultural shift within your company — to win the resources you need and maximize the impact of your retail marketing testing and measurement strategies. Article Highlights Retail marketing optimization, testing and measurement can help you allocate resources, guide initiatives and ease decision-making Gaining buy-in for...

Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition in 2021 and beyond.

Discover the factors most likely to influence Hispanic shopper loyalty, based on responses to our 2021 Retail Customer Loyalty Study.

Did you know? Households with children at home tend to be more loyal than those without children. Get the inside scoop and other insights to help guide your customer retention strategies based on the presence (or absence) of children in a home. From our exclusive Retail Customer Brand Loyalty Study.