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Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition.
Discover the factors most likely to influence African American brand loyalty, based on responses to our 2018 Retail Customer Loyalty Study.
Even in a digital age when consumers can be targeted at an individual level, customer segmentation strategies remain a valid technique for improving retailer’s marketing ROI. Dig into some basics and learn about specific segmentation solutions you can leverage.
As technology and consumer behavior continue to evolve, it’s essential for retail marketers to stay ahead of the curve. Keep your eye on these four current retail technology trends that can boost customer engagement, improve operations and deliver ROI.
Get insights to help you decide which of these positions will work best to push your organization forward on its customer-centric journey.
The most effective loyalty programs don’t have to be household names to be successful. Get the secrets from seven lesser-known programs that deliver maximum value to their loyal customers — and enjoy increased engagement and profits.