Stay connected to the latest retail and loyalty marketing trends, news, best practices, tools and tactics with insights from our very own CRM retail experts and retail marketing industry thought leaders. Whether you’re just getting started or are a seasoned loyalty marketing veteran, our insights cover everything from the essential basics to cutting-edge technologies in the retail industry. Want more? Stay on top of the latest retail marketing trends: Sign up for CustomerProfit, our free monthly newsletter, today.
Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition.
The path to the CMO chair in today’s retail marketing world is paved with customer- and data-driven skills most CRM leaders already have. CCG President and CEO Sandra Gudat digs into the details.
Forget death and taxes. The only sure thing in retail marketing today is change. Keeping up is more stressful than simple — yet it’s essential for CMOs and their retail businesses. These insights and strategies can help.
Artificial intelligence (AI) is expected to be a $16.5 billion market by 2019. Learn how retail marketers can use AI to support specific strategic objectives, build brand affinity, increase sales and build customer engagement.
What is experiential marketing? And what isn’t? More importantly, how do you set yourself up for strategic success using this modern go-to tactic for savvy retail loyalty marketers? CCG SVP Lane Ware has the answers.
Rise above the noise by engaging customers and prospects with these storytelling marketing secrets and examples. These tactics will ensure that your brand message is not only heard, but stands out among the competition.
Inbox overload is real. So how will your emails stand out from the crowd and get opened? You have to keep them fresh, creative and relevant. These four email marketing trends can help. Plus: Email design best practices you can’t neglect.
Get your customers off the “discount drug,” boost profits and maintain margins with these creative retail sales ideas. By Lane Ware, SVP Consulting and Account Services It’s the holy grail for retail marketers: Drive revenue while protecting margin. We’re always looking for ideas to increase sales in retail without giving…
By Sandra Gudat, President/CEO It goes without saying that our customers are our greatest assets. The goal of every CMO is to develop these assets and grow their value to the company. And, as retailers know all too well these days, customers are humans and as such their relationships with…
Will brick-and-mortar Amazon stores be as seamless as online shopping? Amazon’s plan to open multiple brick-and-mortar stores this year is leaving many scratching their heads. After all, why would one of the largest, most successful online retailers focus on physical stores when so many retailers are struggling to keep their…
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
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