CCG RETAIL MARKETING BLOG

Our fifth annual Retail Customer Brand Loyalty Study reveals how consumer shopping behavior and the factors affecting brand loyalty have changed since 2021. Plus, customer retention statistics and insights to guide your organization’s loyalty initiatives.

Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.

Seventy-two percent of loyalty and rewards program managers have experienced loyalty program fraud — and losses from these scams have been estimated at $1 billion. Help protect your company and your customers with these loyalty fraud detection tips and prevention strategies.

The Walmart+ loyalty program, plus the Walmart CRM, customer service and customer experience strategies have built the kind of customer loyalty any retailer would envy. We dissect the retailer’s approach to glean insights on how these factors continue to drive Walmart customer loyalty success.

Along with their enormous size, Amazon and Walmart similarities include intense customer loyalty. We pulled from our Retail Customer Brand Loyalty study to see what consumers love about these retailers — and which one is winning the loyalty war.

Loyal customers spend more, shop more and advocate for your brand. Here’s what you need to know increase your customer loyalty, including how to leverage customer loyalty programs.

Using content to build customer loyalty is especially important in today’s highly competitive marketplace, where retailers need to build emotional connections to strengthen relationships. These strategies and tactics can help.

With shopping behavior changed (perhaps permanently) due to the pandemic, how can retailers increase sales without discounting? Try these creative ways to improve retail sales and help boost profits while maintaining margins.

Loyalty program participation and performance tend to rise and fall over time. Understanding how to manage each stage can help you maximize your program’s long-term success and make good on the promise of stronger, more profitable customer relationships.

The Amazon business model is focused on improving customer experience — and providing nearly anything a person could want or need within the Amazon environment. Here’s a look at what they’re up to now, plus lessons any retailer can take away to build success.