CCG RETAIL MARKETING BLOG

Today’s successful retailers are using hyper-localization strategies to drive traffic, increase loyalty and boost sales. Learn how this personalized approach can help you build stronger relationships with your customers.

Our second annual Retail Customer Loyalty Study reveals how consumer shopping behavior and the factors driving loyalty have changed since 2018.

It’s time to take the pulse of your loyalty initiative, gauge its performance and fix any weak points before it’s too late. A loyalty audit that reviews these customer loyalty metrics is the first step.

Get insights on the characteristics of Generation Z and what they mean to your marketing plans. By Sandra Gudat, President/CEO Every generation gets its time in the spotlight. While millennials...

Discounting can do serious damage to your store’s reputation — and your bottom line. See how to improve retail sales performance and build traffic by going beyond pricing offers, and looking to your brand and your loyalty program.

Improving the customer experience is a key focus for Amazon, who continues to dominate the retail industry both online and offline. Here’s a look at Amazon’s business strategy in 2019 and what it means for today’s retailers.

Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition.

Discover the factors most likely to influence African American brand loyalty, based on responses to our 2018 Retail Customer Loyalty Study.

Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.

Even in a digital age when consumers can be targeted at an individual level, customer segmentation strategies remain a valid technique for improving retailer’s marketing ROI. Dig into some basics and learn about specific segmentation solutions you can leverage.