CCG RETAIL MARKETING BLOG

For your marketing messages to stand out from the hundreds of communications your customers receive every week, you need relevant content. These three tactics will help you create it by uncovering customer needs, interests and preferences.

You may think of consumer affluence as it relates to your product selection, branding and marketing. But did you know it also affects loyalty? We reveal the relationship, so you can leverage it to guide your customer retention strategies.

Today’s successful retailers are using hyper-localization strategies to drive traffic, increase loyalty and boost sales. Learn how this personalized approach can help you build stronger relationships with your customers.

Our second annual Retail Customer Loyalty Study reveals how consumer shopping behavior and the factors driving loyalty have changed since 2018.

It’s time to take the pulse of your loyalty initiative, gauge its performance and fix any weak points before it’s too late. A loyalty audit that reviews these customer loyalty metrics is the first step.

Discounting can do serious damage to your store’s reputation — and your bottom line. See how to improve retail sales performance and build traffic by going beyond pricing offers, and looking to your brand and your loyalty program.

Improving the customer experience is a key focus for Amazon, who continues to dominate the retail industry both online and offline. Here’s a look at Amazon’s business strategy in 2019 and what it means for today’s retailers.

Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition.

Discover the factors most likely to influence African American brand loyalty, based on responses to our 2018 Retail Customer Loyalty Study.