CCG RETAIL MARKETING BLOG

Learn how to measure customer engagement and customer loyalty to help gauge the health of your loyalty program and make sure it stays on track to meeting goals. Plus, discover six metrics to make part of your next loyalty audit and set your program up for success.

Our third annual Retail Customer Loyalty Study reveals how consumer shopping behavior and the factors influencing brand loyalty have changed since 2019.

Loyalty program problems can abound when you turn plans into reality. Whether you’re developing a new program or improving an existing one, these insights will help you avoid eight common challenges.

Loyalty programs can create long-term, profitable customer relationships. But to be effective, they need to offer relevant, innovate rewards. Here’s how to pick loyalty program benefits that differentiate your program and help drive customer behavior.

Learn about different types of customer research, how to determine the right methodology and best practices to ensure actionable results.

Customer data analytics can better guide your business and marketing strategies, leading to stronger profits and more loyal customers. Learn about the four stages of a customer analysis.

Customer marketing is an effective way to retain current customers and build long-lasting customer relationships. Learn about the benefits of customer relationship marketing, plus steps to create a customer marketing strategy to increase your company’s ROI.

Learn effective retention strategies to help increase profits, reduce marketing costs, improve long-term customer loyalty — and prevent your store from losing as many as 30% of its customers every year.

Retail marketers are increasingly leading the charge to source and implement the right solution to create and support the optimal customer experience. Our eight IT collaboration tips will help ensure your next initiative runs smoothly.

What makes customers loyal to a specific retailer? Our research provides insights on the most important factors driving different types of customers to love a given brand. See how you can use the stats to build customer retention.