Stay connected to the latest retail and loyalty marketing trends, news, best practices, tools and tactics with insights from our very own CRM retail experts and retail marketing industry thought leaders. Whether you’re just getting started or are a seasoned loyalty marketing veteran, our insights cover everything from the essential basics to cutting-edge technologies in the retail industry. Want more? Stay on top of the latest retail marketing trends: Sign up for CustomerProfit, our free monthly newsletter, today.
Customer-centricity is an imperative, not an option, for today’s retailers. Yet only 9% of retailers are successful in their customer-centric marketing efforts. These tactics can help you reach this elite group so you can reap the benefits of putting your customers first.
Successful marketing to Gen Z requires a solid understanding of this unique group’s interests, behaviors and values. These Gen Z marketing tips, insights and examples can help you gain stronger engagement, loyalty and sales.
Customer journey personalization can increase sales by allowing retailers to deliver more relevant messaging — at the right time and place. These tips and examples can help you get it right.
Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition in 2021 and beyond.
Discover the factors most likely to influence Hispanic shopper loyalty, based on responses to our 2021 Retail Customer Loyalty Study.
Did you know? Households with children at home tend to be more loyal than those without children. Get the inside scoop and other insights to help guide your customer retention strategies based on the presence (or absence) of children in a home. From our exclusive Retail Customer Brand Loyalty Study.
Today’s consumers are increasingly protective of how brands collect and use their personal information. Yet they still want to receive personalized messages and offers. Zero-party data may be the perfect solution to balancing consumer wants with marketer needs.
Our fourth annual Retail Customer Brad Loyalty Study reveals how consumer shopping behavior and the factors affecting brand loyalty have changed since 2020.
Are you taking full advantage of today’s mass internet use and digital engagement opportunities to boost customer loyalty? We share digital loyalty tactics for wherever you are now and where you want to be tomorrow.
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
© 2021 CCG.