CustomerProfit
CCG RETAIL MARKETING BLOG

Customer loyalty. We all want it. But every year it seems harder to get and maintain. Find some inspiration with these insights — and 2023 predictions — from two veteran retail loyalty experts.

Shoppers are often influenced subconsciously by behavioral triggers that determine where, when and how much they’ll spend. Learn how to tap into the psychology of customer loyalty to increase long-term customer engagement, loyalty and revenue.

You may think of consumer income as it relates to your product selection, branding and marketing. But did you know it also affects loyalty? We reveal the relationship, so you can leverage it to guide your customer retention strategies.

If your brand doesn’t dominate the spotlight, growing your share of voice can boost your visibility among customers and keep you one step ahead of your competitors. We explain how to get share of voice and how to use it to optimize your marketing dollars.

What drives supermarket and grocery store loyalty?

The best retail loyalty programs succeed by delivering value and delighting customers with the right mix of benefits. We share the secrets to success for 10 loyalty programs flying under the radar with the mass market — but not their customers.

Our Retail Customer Loyalty Study revealed a new perspective on lapsed customers — who may be more loyal than you think. See why it’s time to re-think your definition of inactive and refresh your win-back strategies.

Gain insights on marketing to Hispanic consumers, including factors most likely to influence Hispanic brand loyalty, based on our 2022 Retail Customer Brand Loyalty Study.

Retail CRM stretches far beyond loyalty programs or technology. Here, we share what CRM in retail means today. Then we showcase eight examples of retailers using different CRM strategies to achieve their customer retention goals.