CCG RETAIL MARKETING BLOG

Learn about different types of customer research, how to determine the right methodology and best practices to ensure actionable results.

Customer data analytics can better guide your business and marketing strategies, leading to stronger profits and more loyal customers. Learn about the four stages of a customer analysis.

Customer marketing is an effective way to retain current customers and build long-lasting customer relationships. Learn about the benefits of customer relationship marketing, plus steps to create a customer marketing strategy to increase your company’s ROI.

Retail marketers are increasingly leading the charge to source and implement the right solution to create and support the optimal customer experience. Our eight IT collaboration tips will help ensure your next initiative runs smoothly.

What makes customers loyal to a specific retailer? Our research provides insights on the most important factors driving different types of customers to love a given brand. See how you can use the stats to build customer retention.

Three experts share insights on how the loyalty tech stack is evolving to help retail marketers overcome today’s challenges and continue strengthening customer relationships.

Customer relationship management (CRM) has become a catch-all phrase in retail marketing. Our guide breaks down what CRM really is, how it can benefit your company and how you can build a business case to sell it to the C-suite.

Without a customer loyalty program, Walmart is nonetheless winning the loyalty wars today. See the strategies they’re using and find takeaways for your own organization.

Unique personas, touchpoints and lifestages make loyalty program customer journey mapping a challenge. But shorter sales cycles, additional repeat purchases and less churn are worth the effort. Guest blogger Lane Ware shares insights to get started.