Customer data analytics can better guide your business and marketing strategies, leading to stronger profits and more loyal customers. Learn about the four stages of a customer analysis.
Customer marketing is an effective way to retain current customers and build long-lasting customer relationships. Learn about the benefits of customer relationship marketing, plus steps to create a customer marketing strategy to increase your company’s ROI.
Learn effective retention strategies to help increase profits, reduce marketing costs, improve long-term customer loyalty — and prevent your store from losing as many as 30% of its customers every year.
Digital banking strategies went from being a nice-to-have to a must-have practically overnight. In this blog we share digital banking solutions that can help you build trust, engage customers and enhance loyalty during both good times and challenging times.
Retail marketers are increasingly leading the charge to source and implement the right solution to create and support the optimal customer experience. Our eight IT collaboration tips will help ensure your next initiative runs smoothly.
A perfect storm of circumstances is creating mortgage refinance opportunities for financial institutions. To take advantage of this trend — while increasing customer engagement and retention — try these six refinance marketing strategies.
What makes customers loyal to a specific retailer? Our research provides insights on the most important factors driving different types of customers to love a given brand. See how you can use the stats to build customer retention.
As a financial marketer, you already know that you need to reach your customers where they are — and that includes a strong brand presence on social media channels. Ensure that your messages stand out with these tips and tactics for creating compelling financial services social media content.
Customer relationship management (CRM) has become a catch-all phrase in retail marketing. Our guide breaks down what CRM really is, how it can benefit your company and how you can build a business case to sell it to the C-suite.