Stay connected to the latest financial industry marketing trends, news, best practices, tools and tactics with insights from CCG’s own financial marketing experts. Here’s where you’ll find articles to help you aquire and retain your customers, grow your portfolio and achieve your profit goals, covering everything from the essential basics of financial marketing to cutting-edge technologies. Want more? Stay on top of the latest financial marketing trends: Sign up for CustomerProfit, our free monthly newsletter, today.
What happens when you layer digital preferences on top of mass affluent banking habits? You get wealthy “Generation Digitals.” Learn what makes them tick — and how to win them over.
Creating a better customer experience in banking is about understanding and responding to your customers’ needs at every touchpoint. When done effectively, it builds trust and strengthens relationships that lead to long-term loyalty. Here are eight strategies to boost customer experience at your bank.
Interest rates are inching up and mortgage refis are slowing down. That means you may need to tweak your current refi marketing strategies to stay competitive, and engage and convert your prospects. These five strategies can keep your refi marketing campaigns on track to increased profits.
What do customers want in a bank? Along with all the digital whiz bang, they still value a human connection. These personalized banking strategies can help you deliver it.
When interest rates rise, competition for deposit account customers rises, too. How can your bank profit from a rising rate environment? We share tips and strategies to keep your customers happy, engaged and loyal for the long-term.