Stay connected to the latest financial industry marketing trends, news, best practices, tools and tactics with insights from CCG’s own financial marketing experts. Here’s where you’ll find articles to help you aquire and retain your customers, grow your portfolio and achieve your profit goals, covering everything from the essential basics of financial marketing to cutting-edge technologies. Want more? Stay on top of the latest financial marketing trends: Sign up for CustomerProfit, our free monthly newsletter, today.
Creating content consistently is key to keeping your current and future customers engaged and your brand top-of-mind. These tips and tools will fuel your financial content marketing funnel for the long-term.
You’ve seen how content marketing can lead to higher engagement, acquisition, retention and profits. Here’s how to sell your boss on content marketing and prove its value to your financial institution.
If your home equity marketing campaigns aren’t performing up to par, the solution could be as close as your database. We share insights on specific data points to leverage so you can deliver the right message to the right audience.
Competition from fintech companies isn’t going away anytime soon. Learn how to beat them at their own game by incorporating the latest digital strategies, tactics and industry best practices for engaging and retaining customers.
If you use credit bureau scores to prequalify candidates for your mailing lists, you could be losing 15 percent of your audience. Changing to a custom credit risk score can help rebuild your customer and prospect list, and more.
Learn how to deliver the right financial marketing content to the right audience. Creating and delivering the right message for the right audience can be a time-consuming and costly undertaking, not to mention somewhat of a guessing game. What resonates with one segment might be meaningless to another. But determining…