Stay connected to the latest financial industry marketing trends, news, best practices, tools and tactics with insights from CCG’s own financial marketing experts. Here’s where you’ll find articles to help you aquire and retain your customers, grow your portfolio and achieve your profit goals, covering everything from the essential basics of financial marketing to cutting-edge technologies. Want more? Stay on top of the latest financial marketing trends: Sign up for CustomerProfit, our free bi-monthly newsletter, today.
Knowing what drives your most profitable customers to take action lets you better tailor financial marketing messages to their needs and interests. Try these advanced strategies for customer segmentation in banking to gain higher relevance, engagement and profits.
Want stronger engagement, retention and profits from your financial services customers? Focus on growing trust in banking with these customer relationship marketing strategies that go beyond transactions.
Billions of people with disabilities have difficulty engaging with traditionally designed and coded emails. These email accessibility best practices can help improve their experience — and your email performance.
From bank rewards programs to building trust and offering financial guidance, we share five top strategies for creating and sustaining customer loyalty (and profitability).
The increasing interest rate environment impacts banks and credit unions with increased risk of defection for deposit and lending account customers. We share tips and strategies to keep your customers happy, engaged and loyal for the long-term.
It’s no secret that the real estate market goes boom and bust — and mortgage portfolios tend to go with them. Unfortunately, we’re entering a bust cycle. The good news is, you can use these six mortgage marketing strategies to energize interest in your home loan products.
The more products a customer has with your bank, the more likely it is that they’ll remain a loyal long-term customer. Try these 10 tips for cross-selling products in banks to gain higher retention and profits.
Most consumers plan to continue the digital banking habits they developed during the pandemic — making it harder to create strong, personal relationships. These data-driven strategies can help you create personalized digital banking experiences that increase engagement, retention and ROI.
We layered digital banking preferences on top of generational demographics and mass affluent consumer traits. See what we discovered — plus tips for marketing to the wealthy, digitally savvy customers in this group.
An active presence on your customers’ preferred digital channels can build engagement and stronger relationships with your brand. Getting it wrong can mean losing those relationships. We’ll show you how to amp up your presence by leveraging the top four types of financial content in 2022.
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