A&P Canada
As A&P’s CRM agency, CCG developed, managed and executed A&P Canada’s integrated customer relationship management program. From strategic planning to customer segmentation and customer data analysis to development of customer-centric communications, to execution and measurement, CCG helped A&P optimize its customer relationships and maximize customer value, loyalty and retention.
The Bon Ton
CCG helped The Bon Ton to better understand the interests, preferences, customer lifestyle and purchase behavior of its customers and to develop a best-in-class loyalty program to retain and grow the lifetime value of the customer. The Bon Ton’s program was designed to create aspirational momentum. The more a customer shops at The Bon Ton, the greater the recognition and reward. This program helped The Bon Ton focus its resources on customers that will have a significant impact on its bottom line.
The Great Indoors
Our primary goal was to support The Great Indoors enterprise-wide, customer-centric commitment by helping them obtain a greater view and understanding of customer behavior. By better understanding customer value, purchase cycle and overall relationship, The Great Indoors is in a stronger position to develop more targeted and relevant offers that increase cross-department shopping and share of wallet.
Pamida
CCG developed a comprehensive customer loyalty program from the ground up for this regional retailer that incorporated both retail and pharmacy divisions.
Payless ShoeSource
CCG helped Payless ShoeSource analyze customer data to better understand its distinct customer segments. This customer analysis included customer profiling with demographics and lifestyles, market basket analysis, and FSI promotional analysis. With these customer insights, Payless can enhance its relationship and retention with key customer segments: fashion-driven customer segments that purchase shoes and accessories for themselves and for their children. In addition, CCG assisted Payless with revamping and adding to its customer marketing database and provided strategic CRM consulting.
PETCO Animal Supplies, Inc.
CCG provided strategic CRM consulting for the development of PETCO’s Top Dog loyalty program. CCG handled Top Dog customer communications and research, as well.
Pier 1 Imports
CCG profiled Pier 1 Imports customers to provide insight on customer, prospect and market populations by helping Pier 1 understand purchase behavior as it relates to the customer’s demographic and lifestyle. This insight was used to make smarter decisions about advertising, merchandising and direct mail targeting. In addition, CCG developed two predictive models to assist Pier 1 in improving card penetration of the Pier 1 Imports credit card and to increase repeat purchases. These models helped Pier 1 uncover the ultimate potential worth of each new customer and determine the optimal investment needed to increase customer value.
Proflowers
CCG conducted customer data analysis to help determine what Proflowers.com customers buy, to provide insight into who they are and why they make certain purchases. Key merchandising insights were gained by examining which products tend to be purchased either together or across successive transactions and which are most amenable to promotion. The results of this analysis were used to create an integrated plan that managed the customer relationship from acquisition to first purchase, repeat buyer to loyal customer.
Super Fresh
As Super Fresh’s customer relationship marketing agency, CCG developed an integrated CRM plan to optimize Super Fresh’s customer relationships and maximize customer value. CCG helped Super Fresh leverage its customer data to gain a greater understanding of purchase behavior. Using this insight, CCG developed, executed and measured results from the customer-centric communications. These integrated multi-channel communications were designed to increase revenue, customer loyalty and share of wallet.
Talbots, Inc.
CCG provided ongoing strategic consulting for Talbots’ CRM efforts, including the relaunch of its successful Classic Awards customer loyalty program in 2009.
Tommy Hilfiger
CCG managed Tommy Hilfiger’s multi-channel marketing database. The database was used to gain a holistic view of its customers and prospects. The database was designed to facilitate customer insight and the planning and execution of customized e-mail and direct mail marketing campaigns. Tommy Hilfiger chose CCG because of its comprehensive modeling and analyses experience. CCG’s role was to assist Tommy Hilfiger in better understanding their customers, targeting more accurately, and making well-informed marketing decisions. CCG’s focus was on identifying customer insights and direct and relationship marketing opportunities that would produce a strong return on Tommy Hilfiger’s investment.
Ulta
CCG provided strategic support for the Club at Ulta loyalty program. The program is designed to recognize, reward and retain loyal customers with exclusive privileges. Ulta is leading the way in customer-centric marketing in the retail space with The Club at Ulta by integrating all channels of customer communication, delivering an attractive value proposition to the customer and generating a strong financial return to the organization for both the short- and long-term.
