What We Can Do for You

Our agency is organized into three functional areas, creating a synergy that assures our clients receive seamless strategy, analytics and implementation services under a single roof, with maximum efficiency.

Consulting | Analytics | Implementation
Strategy Development

 Strategic Customer Initiatives

Our 50+ combined years of retail loyalty experience allows us to apply our tried and true process while also leveraging the latest technology and practices. We employ the latest in statistical techniques to maximize customer reach and return on investment.

For example, our Statistical Loyalty Program Optimization™ model quantifies the reach and desirability of existing and potential program benefits, using multivariate and Total Unduplicated Reach and Frequency (TURF). With it, we can help you define the optimal mix of benefits for each of your key audiences, while factoring in ROI, operational efficiency, support of brand drivers, and aspirational impact for non-members and lower tiers.

Our goal: To build an innovative and custom-designed program roadmap that meets your goals.

Strategic Customer Initiatives Services

  • CRM strategy
  • Loyalty program development, refinement & management
  • Statistical Loyalty Program Optimization™
  • FasTrack™ program implementation
  • Omni-channel content strategy & planning
  • Traffic-building program development
  • Retention program development
  • Cross-sell or upsell program development
  • CRM business case development
  • ROI measurement
  • Email performance analysis
  • Digital marketing plans & optimization
  • CRM/loyalty program support services
Customer Data, Analytics & Research

Customer Data, Analytics & Research

Our team of data analysts and marketing strategists leverage advanced statistical techniques, proprietary models, primary and third-party research, and your own existing research. We combine transactional, online, offline, survey and third-party data. And then we help you cut through big data clutter and get to the heart of customer behavior, motivation and attitudes — delivering quantifiable, actionable insights and recommendations.

With our customer-focused approach, we can help with everything from defining innovative ways of predicting customer behavior, to identifying testing recommendations that drive KPIs, to pinpointing new, actionable insights in your customer data.

Our goal is to provide support based on your needs and minimize the impact on your internal resources — whether that means working as an extension of your internal team or providing a full-service approach. And we can provide ongoing support in measuring and evaluating your marketing activity.

Customer Data, Analytics & Research Services

  • Database analysis & mining
  • Modeling, including predictive, look-alike & regressive modeling (e.g., decision trees)
  • Customer scoring
  • Marketing & email performance analysis
  • Statistical Loyalty Program Optimization™
  • Qualitative & quantitative customer research
  • Email reporting, industry benchmarking & KPI benchmarking
  • Testing design & analysis
  • Segmentation & cluster analysis
  • Factor analysis
  • Data sources
    • County recorder data
    • Estimated home value data
    • Pre-mover data
    • Demographic data
Technology Sourcing & Implementation

Technology Sourcing & Implementation Support

With extensive hands-on experience with multiple CRM platforms and digital marketing automation systems, CCG is perfectly positioned to assist your team with solution search and implementation. We have the muscle to manage all the heavy lifting in identifying the most appropriate vendors and systems for your unique needs. Our experts can also step in to support your team with implementation steps, such as documenting requirements and process, and assisting with blueprinting, functional requirements and creating use cases.

Technology Sourcing & Implementation Support Services

  • RFI/RFP process management
  • Requirements documentation
  • Process documentation
  • Functional requirements support
  • Implementation support
  • Use case support
Targeted Multi-Channel Communications

Integrated Creative, Digital and Implementation Services

When you throw strategically sound creative in a ring with results-focused production and interaction-driven media, very good things start to happen in the CRM world.

Our custom content is tailored to your customers’ interests and strategically designed to meet your customer-engagement objectives. Our digital and print designers develop leading creative that complements and enhances your corporate image, while capturing your customers’ attention and getting your message across loud and clear.

Together, our team creates a package that tells your customers you understand them — and that impels your customers to respond.

Content & Creative Services

  • Content development
  • Design
  • Direct mail & other print assets
  • Email, web, social media
  • Digital & interactive
  • Web page hosting
  • Print production & fulfillment
  • Loyalty program communications audit, planning, design & execution

Digital & Email Services

  • Marketing campaign conception
  • Information architecture and wire framing
  • Mobile-first responsive design
  • Email deployment using Oracle’s Responsys, Epsilon DREAM or Salesforce Marketing Cloud (formerly ExactTarget) platforms
  • Strategic use of dynamic and variable content for targeted and personalized messaging
  • Social media
  • Experience design
  • User interface design
  • Website development and management
  • Video
  • Interactive media

Retail Marketing Resources

Case Studies

CCG Retail Marketing Blog

White Papers

Interactive Loyalty Assessment Tool