Characteristics of Loyalty: A Comprehensive Look at the Most Loyal of the Loyal

Is customer loyalty dead? Not yet. In fact, one-third of consumers report they prefer to consistently shop with the same retailer. In this second release from our exclusive Retail Customer Loyalty Study, we take a closer look at the characteristics of these Loyalists and Uber-Loyalists. Discover:

  • Factors that drive loyalty to specific retailers
  • How the demographic composition of Loyalists changes over time
  • Key differences between Loyalists and Uber-Loyalists

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