CCG Announces Top Retailers for Customer Loyalty

Annual Retail Customer Brand Loyalty Study uncovers the retailers consumers choose to shop exclusively year after year.

DENVER – MARCH 13, 2023 – In its annual Retail Customer Brand Loyalty Study, Customer Communications Group, Inc. (CCG), asked more than 1,000 consumers to “name a retailer where you tend to exclusively shop for particular needs.” Six years in a row, consumers identified the same 99 companies that have won their loyalty. Another 27 retailers grabbed spots in five of the six years. Nine of the six-time honorees were also among the top 10 retailers most often mentioned when consumers answered the question in our 2023 survey.

“We’re honoring these brands for their commitment to the customer, as evidenced by their ability to drive true, long-term customer loyalty,” says Sandra Gudat, CCG’s President and CEO. “As an agency steeped in loyalty culture, it’s a pleasure to see retailers that understand the value of customer-centricity for the consumer and the organization.”

The 99 retailers run the gamut from bargain-focused brands like the 99 Cents Only Store to high-end retailers like Macy’s. The list includes not only major companies like Adidas and Apple Store, but also lesser-known and regional brands such as Jewel Osco and Meijer.

This is good news for retailers of all formats. “It means you don’t have to be a mega-brand to earn and keep customer loyalty,” says Gudat. “You just need to understand your customers, know what drives their loyalty and then deliver.”

Top Retailers for Customer Loyalty

2018-2023

* Indicates retailers who were also mentioned most frequently as a store where consumers shop exclusively.

About the Retail Customer Brand Loyalty Study

CCG has conducted the quantitative Retail Customer Brand Loyalty Study every year from 2018 through January of 2023. The study examines: