At its core, CRM is a proven way of doing business that helps attract, keep and maximize the value of customers through the collection, assimilation and application of customer knowledge. It includes the strategies you implement to change your company’s technology, people and process to allow this transformation.
In this white paper, you’ll learn:
- The fundamental components of CRM
- Stumbling blocks to CRM success
- How to build your case step-by-step
- Metrics of success
- Critical success factors
- And more
