Statistical highlights from our proprietary annual survey.

For the fifth year, customer.com surveyed more than 1,000 consumers about their loyalty to retailers. The Retail Customer Brand Loyalty Study defines three key customer shopping personalities — Loyalists, Roamers and Neutrals — and uncovers factors that drive consumers to shop exclusively with any given brand. These insights can help guide your customer loyalty initiatives.

The videos on this page share highlights from the survey. Check back for updates! For a free copy of the complete study, complete the form below.

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