Leverage Advanced Customer Personalization to Increase Retail Sales
From AI to dynamic content and beyond, these ideas and insights will help you maximize the customer-engagement and revenue-building opportunities of CRM personalization in retail marketing.Read More
6 Secrets to Gaining Crucial Insight from Voice of Customer Research & Surveys
We’re making a sweeping proclamation: Customer choice is at the greatest level of all time. How to get your message heard above the competitive clamor? Implement and act on VOC research.Read More
CRM and Customer Marketing Fundamentals
Understand Customer Relationship Management
See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.
Discover Customer Marketing
Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
Retail Marketing White Papers
Building the Case for CRM
Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database.
Selecting a Marketing Database Solution
Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.
Have You Scored Your Customers Today?
A business intelligence report on the development and benefits of a strategic customer value scoring system.
Creating Your Content Marketing Plan
A step-by-step guide to developing a content plan that builds customer loyalty and boosts your bottom line.
Want to interview a retail marketing expert?
To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.