Catch the Pulse

Stay connected to the latest retail and loyalty marketing trends, best practices, tools and tactics. 

Our expert insights cover everything from the essential basics to cutting edge technologies — everything you need to help retain and grow your customer relationships.

Retail Marketing Blog

February 21, 2017, in CCG Retail Marketing Blog

How to Select That Optimal CRM Director

Find tips on how to go beyond the job description bullets to uncover the right CRM Director to head your CRM effort. Finding someone who can be an effective agent-of-change and the right fit for…

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February 14, 2017, in CCG Retail Marketing Blog

Six Signs Your Loyalty Program Is Losing Momentum — plus, Improvement Strategies You Can Use Now

By Sandra Gudat, President/CEO Sometimes you can’t quite put your finger on it, you just know something isn’t right with your loyalty program. But often there are signs — your loyalty membership penetration is dropping…

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February 3, 2017, in CCG Retail Marketing Blog

Cross-Device Tracking and Targeting with Advanced Data Enhancement for Retail Customers

Discover three cross-device tracking tactics — and how to use the resulting data to target retail customers and improve your marketing campaign performance. Retail marketers have long relied on customer data and analytics to build…

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Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Is your loyalty program working?

Loyalty program meets enhanced technology solution.

Retail Marketing White Papers

Building the Case for CRM

Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database.

Selecting a Marketing Database Solution

Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.

Have You Scored Your Customers Today?

A business intelligence report on the development and benefits of a strategic customer value scoring system.

Creating Your Content Marketing Plan

A step-by-step guide to developing a content plan that builds customer loyalty and boosts your bottom line.

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