Advanced Customer Segmentation Techniques
Even in a digital age when consumers can be targeted at an individual level, customer segmentation strategies remain a valid technique for improving retailer’s marketing ROI. Dig into some basics and learn about specific segmentation solutions you can leverage.Read More
Top Factors Influencing Retail Customer Loyalty
New from our 2018 Retail Customer Loyalty Study: Discover what factors influence customer loyalty and leverage the insights to stand apart from the competition.Read More
Top Retail Technology Trends That Should Be on Every Marketer’s Radar
As technology and consumer behavior continue to evolve, it’s essential for retail marketers to stay ahead of the curve. Keep your eye on these four current retail technology trends that can boost customer engagement, improve operations and deliver ROI.Read More
CRM and Customer Marketing Fundamentals
Understand Customer Relationship Management
See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.
Discover Customer Marketing
Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
Retail Marketing White Papers
Characteristics of Loyalty Among the Most Loyal Customers
In this second release from our exclusive Retail Customer Loyalty Study, we take a closer look at the characteristics of the most loyal of loyal customers, including the factors that drive devotion to specific retailers.
Shopper Personalities and Their Impact on Loyalty
In the first report from our breakthrough Retail Customer Loyalty Study, we share loyalty statistics, identify primary consumer shopping personalities and delve into the factors that drive different types of shoppers to stay loyal to retailers.
Building the Case for CRM
Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database.
Selecting a Marketing Database Solution
Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.
Want to interview a retail marketing expert?
To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.