Retail Marketing Blog

June 25, 2018, in CCG Retail Marketing Blog

How Age and Life Stage Affect Retail Consumer Loyalty

Leverage insights on these key demographics from our 2018 Retail Customer Loyalty Study to help inform your customer retention and relationship strategies. As a retailer, you may think of consumer... Read More
June 13, 2018, in CCG Retail Marketing Blog

The Amazon Business Strategy in 2018: Impact on the Retail Industry

Tips and insights to help today’s retailers improve the customer experience and stay competitive. According to Amazon CEO Jeff Bezos, “Our customers are loyal to us right up until the... Read More
April 10, 2018, in CCG Retail Marketing Blog

Leverage Advanced Customer Personalization to Increase Retail Sales

From AI to dynamic content and beyond, these ideas and insights will help you maximize the customer-engagement and revenue-building opportunities of CRM personalization in retail marketing.

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CRM and Customer Marketing Fundamentals

Understand Customer Relationship Management 

See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.

Discover Customer Marketing

Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.

Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Is your loyalty program working?

Loyalty program meets enhanced technology solution.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail Marketing White Papers

Shopper Personalities and Their Impact on Loyalty

In the first report from our breakthrough customer loyalty study, we share loyalty statistics, identify primary consumer shopping personalities and delve into the factors that drive different types of shoppers to stay loyal to retailers.

Building the Case for CRM

Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database.

Selecting a Marketing Database Solution

Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.

Have You Scored Your Customers Today?

A business intelligence report on the development and benefits of a strategic customer value scoring system.

Want to interview a retail marketing expert?

To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.

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