Catch the Pulse

Stay connected to the latest retail and loyalty marketing trends, best practices, tools and tactics. 

Our expert insights cover everything from the essential basics to cutting edge technologies — everything you need to help retain and grow your customer relationships.

Retail Marketing Blog

September 27, 2017, in CCG Retail Marketing Blog

Creating a Personalized Customer Experience Across Customer Purchase Journeys

The power of personalization in CRM is indisputable — but getting it right is key. Before you incorporate personalization into your customers’ journeys, learn the essential components for effective personalization and higher conversions.

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September 14, 2017, in CCG Retail Marketing Blog

Customer Value Marketing: Have you scored your customers today?

Have you scored your customers recently? A customer value marketing strategy helps you identify top performing customers — and more efficiently allocate your marketing dollars and resources.

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August 31, 2017, in CCG Retail Marketing Blog

How New Revenue Recognition Standards Impact Loyalty Program Accounting and Incentive Point Liability

Upcoming changes to revenue recognition standards could impact your loyalty program, customer incentive and gift card accounting. Make sure you’re prepared with this overview of core areas related to customer marketing.

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Discover Customer Marketing

Learn more about what it is, the benefits it offers and the five essential steps for building your best customer marketing strategy.

Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Is your loyalty program working?

Loyalty program meets enhanced technology solution.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail Marketing White Papers

Building the Case for CRM

Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database.

Selecting a Marketing Database Solution

Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.

Have You Scored Your Customers Today?

A business intelligence report on the development and benefits of a strategic customer value scoring system.

Creating Your Content Marketing Plan

A step-by-step guide to developing a content plan that builds customer loyalty and boosts your bottom line.

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