Retail Marketing Blog

March 17, 2021 in CCG Retail Marketing Blog

Amazon Customer Loyalty: Winning Without a Rewards Program

Amazon continues to dominate customer loyalty, even without a traditional rewards program. Learn what they’re doing, the key to their loyalty marketing strategy, and how you can apply their tactics to your own rewards program and customer loyalty initiatives.
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January 20, 2021 in CCG Retail Marketing Blog

Measuring Customer Loyalty and Engagement

Learn how to measure customer engagement and customer loyalty to help gauge the health of your loyalty program and make sure it stays on track to meeting goals. Plus, discover six metrics to make part of your next loyalty audit and set your program up for success.
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November 17, 2020 in CCG Retail Marketing Blog

Retail Loyalty Program Challenges: Top 8 Operationalizing Obstacles

Loyalty program problems can abound when you turn plans into reality. Whether you’re developing a new program or improving an existing one, these insights will help you avoid eight common challenges.
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CRM and Customer Marketing Fundamentals

Understand Customer Relationship Management 

See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.

Discover Customer Marketing

Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.

Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Data analytics improve program performance.

Loyalty program meets enhanced technology solution.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail Marketing White Papers

2021 Retail Customer Brand Loyalty Study: Impact of Shopper Personalities

In our fourth annual consumer loyalty study, we provide exclusive loyalty statistics and year-over-year comparisons on shopping personalities, factors driving loyalty and demographic influences, plus the impact of COVID-19 — and which retailers are winning at loyalty.

Selecting a Marketing Database Solution

Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.

Building the Case for CRM

Read — and put to use — our primer on the value and process of building a business case for an enterprise-wide transformation to customer-centricity.

Want to interview a retail marketing expert?

To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.

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