Retail Marketing Blog

September 15, 2022 in CCG Retail Marketing Blog

What drives supermarket and grocery store loyalty?

What drives supermarket and grocery store loyalty?
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September 12, 2022 in CCG Retail Marketing Blog

2022: 10 Best Loyalty Programs You’ve Likely Never Heard Of

The best retail loyalty programs succeed by delivering value and delighting customers with the right mix of benefits. We share the secrets to success for 10 loyalty programs flying under the radar with the mass market — but not their customers.
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August 16, 2022 in CCG Retail Marketing Blog

How to Win Back Lapsed Customers

Our Retail Customer Loyalty Study revealed a new perspective on lapsed customers — who may be more loyal than you think. See why it’s time to re-think your definition of inactive and refresh your win-back strategies.
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CRM and Customer Marketing Fundamentals

Understand Customer Relationship Management 

See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.

Discover Customer Marketing

Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.

Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Data analytics improve program performance.

Loyalty program meets enhanced technology solution.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail Marketing White Papers

2022 Retail Customer Brand Loyalty Study: Impact of Shopper Personalities

In our fifth annual consumer loyalty research study, we provide fresh customer retention statistics and year-over-year comparisons on shopping personalities, factors driving loyalty, demographic influences — and which retailers are winning at loyalty.

Selecting a Marketing Database Solution

Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.

Building the Case for CRM

Read — and put to use — our primer on the value and process of building a business case for an enterprise-wide transformation to customer-centricity.

Want to interview a retail marketing expert?

To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.

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