Stay connected to the latest retail and loyalty marketing trends, best practices, tools and tactics.
Our expert insights cover everything from the essential basics to cutting edge technologies — everything you need to help retain and grow your customer relationships.
The power of personalization in CRM is indisputable — but getting it right is key. Before you incorporate personalization into your customers’ journeys, learn the essential components for effective personalization and higher conversions.
Read MoreHave you scored your customers recently? A customer value marketing strategy helps you identify top performing customers — and more efficiently allocate your marketing dollars and resources.
Read MoreUpcoming changes to revenue recognition standards could impact your loyalty program, customer incentive and gift card accounting. Make sure you’re prepared with this overview of core areas related to customer marketing.
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How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database.
Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.
A business intelligence report on the development and benefits of a strategic customer value scoring system.
A step-by-step guide to developing a content plan that builds customer loyalty and boosts your bottom line.
To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.
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