Retail Marketing Blog

May 16, 2022 in CCG Retail Marketing Blog

Factors Affecting Customer Loyalty and Increased Brand Loyalty in 2022

Our fifth annual Retail Customer Brand Loyalty Study reveals how consumer shopping behavior and the factors affecting brand loyalty have changed since 2021. Plus, customer retention statistics and insights to guide your organization’s loyalty initiatives.
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May 12, 2022 in CCG Retail Marketing Blog

CRM Activities to Review & Refresh in 2022

Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.
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May 10, 2022 in CCG Retail Marketing Blog

How to Protect Yourself and Your Customers from Loyalty Program Fraud

Seventy-two percent of loyalty and rewards program managers have experienced loyalty program fraud — and losses from these scams have been estimated at $1 billion. Help protect your company and your customers with these loyalty fraud detection tips and prevention strategies.
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CRM and Customer Marketing Fundamentals

Understand Customer Relationship Management 

See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.

Discover Customer Marketing

Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.

Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Data analytics improve program performance.

Loyalty program meets enhanced technology solution.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail Marketing White Papers

2022 Retail Customer Brand Loyalty Study: Impact of Shopper Personalities

In our fifth annual consumer loyalty research study, we provide fresh customer retention statistics and year-over-year comparisons on shopping personalities, factors driving loyalty, demographic influences — and which retailers are winning at loyalty.

Selecting a Marketing Database Solution

Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.

Building the Case for CRM

Read — and put to use — our primer on the value and process of building a business case for an enterprise-wide transformation to customer-centricity.

Want to interview a retail marketing expert?

To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.

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