How Children Affect Retail Consumer Loyalty
Did you know? Households with children at home tend to be more loyal than those without children. Get the inside scoop and other insights to help guide your customer retention strategies based on the presence (or absence) of children in a home. From our exclusive Retail Customer Brand Loyalty Study.
Read More Zeroing in on Zero-Party Data
Today’s consumers are increasingly protective of how brands collect and use their personal information. Yet they still want to receive personalized messages and offers. Zero-party data may be the perfect solution to balancing consumer wants with marketer needs.
Read More CRM and Customer Marketing Fundamentals
Understand Customer Relationship Management
See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.
Discover Customer Marketing
Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
Retail Marketing White Papers
2021 Retail Customer Brand Loyalty Study: Impact of Shopper Personalities
In our fourth annual consumer loyalty study, we provide exclusive loyalty statistics and year-over-year comparisons on shopping personalities, factors driving loyalty and demographic influences, plus the impact of COVID-19 — and which retailers are winning at loyalty.
Selecting a Marketing Database Solution
Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.
Building the Case for CRM
Read — and put to use — our primer on the value and process of building a business case for an enterprise-wide transformation to customer-centricity.
Want to interview a retail marketing expert?
To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.
