Retail Marketing Blog

April 1, 2020 in CCG Retail Marketing Blog

Types of Customers and Customer Shopping Personalities, and Their Impact on Brand Loyalty

What makes customers loyal to a specific retailer? Our research provides insights on the most important factors driving different types of customers to love a given brand. See how you can use the stats to build customer retention.
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March 25, 2020 in CCG Retail Marketing Blog

When Marketing Meets Retail Information Technology: Improving Cross-Department Collaboration

Retail marketers are increasingly leading the charge to source and implement the right solution to create and support the optimal customer experience. Our eight IT collaboration tips will help ensure your next initiative runs smoothly.
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March 17, 2020 in CCG Retail Marketing Blog

What can today’s loyalty technology do for you?

Three experts share insights on how the loyalty tech stack is evolving to help retail marketers overcome today’s challenges and continue strengthening customer relationships.
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CRM and Customer Marketing Fundamentals

Understand Customer Relationship Management 

See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.

Discover Customer Marketing

Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.

Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Data analytics improve program performance.

Loyalty program meets enhanced technology solution.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail Marketing White Papers

Characteristics of Loyalty Among the Most Loyal Customers

In this second release from our exclusive Retail Customer Loyalty Study, we take a closer look at the characteristics of the most loyal of loyal customers, including the factors that drive devotion to specific retailers.

Selecting a Marketing Database Solution

Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.

Want to interview a retail marketing expert?

To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.

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