Types of Customers and Customer Shopping Personalities, and Their Impact on Brand Loyalty
What makes customers loyal to a specific retailer? Our research provides insights on the most important factors driving different types of customers to love a given brand. See how you can use the stats to build customer retention.
Read More When Marketing Meets Retail Information Technology: Improving Cross-Department Collaboration
Retail marketers are increasingly leading the charge to source and implement the right solution to create and support the optimal customer experience. Our eight IT collaboration tips will help ensure your next initiative runs smoothly.
Read More CRM and Customer Marketing Fundamentals
Understand Customer Relationship Management
See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.
Discover Customer Marketing
Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
Retail Marketing White Papers
Characteristics of Loyalty Among the Most Loyal Customers
In this second release from our exclusive Retail Customer Loyalty Study, we take a closer look at the characteristics of the most loyal of loyal customers, including the factors that drive devotion to specific retailers.
Selecting a Marketing Database Solution
Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.
Want to interview a retail marketing expert?
To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.
