Retail Marketing Blog

December 21, 2017, in CCG Retail Marketing Blog

Surprising and Enduring CRM Trends from 2017

How will retailers use the past year’s CRM trends to adapt their customer retention strategies for a successful 2018?   From technologies that enhance data collection to lifestyle and behavioral shifts... Read More
November 10, 2017, in CCG Retail Marketing Blog

6 of the Best New CRM Software Systems to Watch in 2018

The stakes are high when choosing the best CRM software. But these six new, affordable plug-ins make it easy to test various solutions and find what’s right for your organization — so you can stay current and competitive.

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October 17, 2017, in CCG Retail Marketing Blog

Strategies for Turning One-Time Buyers into Loyal Customers

You know who they are. The one-time customers who make a single purchase and never return. Every one of them represents a lost opportunity for ongoing revenue. Here’s how to turn the tide of dollars heading out the doors.

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Discover Customer Marketing

Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.

Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Is your loyalty program working?

Loyalty program meets enhanced technology solution.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail Marketing White Papers

Building the Case for CRM

Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database.

Selecting a Marketing Database Solution

Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.

Have You Scored Your Customers Today?

A business intelligence report on the development and benefits of a strategic customer value scoring system.

Creating Your Content Marketing Plan

A step-by-step guide to developing a content plan that builds customer loyalty and boosts your bottom line.

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