Retail Marketing Blog

January 28, 2019, in CCG Retail Marketing Blog

6 Metrics to Include in Your Retail Loyalty Audit

It’s time to take the pulse of your loyalty initiative, gauge its performance and fix any weak points before it’s too late. A loyalty audit that reviews these critical measurements is the first step.

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January 11, 2019, in CCG Retail Marketing Blog

Best in Class Loyalty Program Features to Emulate in 2019

Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition.

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December 27, 2018, in CCG Retail Marketing Blog

African American Brand Loyalty: Insights on Retail’s Most Loyal Ethnic Group

Discover the factors most likely to influence African American brand loyalty, based on responses to our 2018 Retail Customer Loyalty Study.

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CRM and Customer Marketing Fundamentals

Understand Customer Relationship Management 

See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.

Discover Customer Marketing

Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.

Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Data analytics improve program performance.

Loyalty program meets enhanced technology solution.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail Marketing White Papers

Characteristics of Loyalty Among the Most Loyal Customers

In this second release from our exclusive Retail Customer Loyalty Study, we take a closer look at the characteristics of the most loyal of loyal customers, including the factors that drive devotion to specific retailers.

Shopper Personalities and Their Impact on Loyalty

In the first report from our breakthrough Retail Customer Loyalty Study, we share loyalty statistics, identify primary consumer shopping personalities and delve into the factors that drive different types of shoppers to stay loyal to retailers.

Building the Case for CRM

Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database.

Selecting a Marketing Database Solution

Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.

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