Retail Marketing Blog

March 22, 2018, in CCG Retail Marketing Blog

6 Secrets to Gaining Crucial Insight from Voice of Customer Research & Surveys

Effective voice of customer research techniques can help you differentiate your brand, build loyalty and get your message heard above the competitive clamor. By Sandra Gudat, President/CEO I am going... Read More
March 13, 2018, in CCG Retail Marketing Blog

CRM Retargeting

An inside look at what it is and how to use it to re-engage customers — and increase conversions. In the increasingly data-driven world of retail marketing, delivering the right... Read More
February 26, 2018, in CCG Retail Marketing Blog

CRM Activities to Review & Refresh in 2018 – Plus Examples

Use this checklist to perform your own “100,000-mile CRM tune-up” — and keep your roadmap on track for high performance. By Sandra Gudat, President/CEO Retail leans toward being reactive by... Read More

CRM and Customer Marketing Fundamentals

Understand Customer Relationship Management 

See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.

Discover Customer Marketing

Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.

Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Is your loyalty program working?

Loyalty program meets enhanced technology solution.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail Marketing White Papers

Building the Case for CRM

Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database.

Selecting a Marketing Database Solution

Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.

Have You Scored Your Customers Today?

A business intelligence report on the development and benefits of a strategic customer value scoring system.

Creating Your Content Marketing Plan

A step-by-step guide to developing a content plan that builds customer loyalty and boosts your bottom line.

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