Retail Marketing Blog

July 21, 2021 in CCG Retail Marketing Blog

How Children Affect Retail Consumer Loyalty

Did you know? Households with children at home tend to be more loyal than those without children. Get the inside scoop and other insights to help guide your customer retention strategies based on the presence (or absence) of children in a home. From our exclusive Retail Customer Brand Loyalty Study.
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July 15, 2021 in CCG Retail Marketing Blog

Zeroing in on Zero-Party Data

Today’s consumers are increasingly protective of how brands collect and use their personal information. Yet they still want to receive personalized messages and offers. Zero-party data may be the perfect solution to balancing consumer wants with marketer needs.
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May 18, 2021 in CCG Retail Marketing Blog

Factors Affecting Customer Loyalty and Brand Loyalty in 2021

Our fourth annual Retail Customer Brad Loyalty Study reveals how consumer shopping behavior and the factors affecting brand loyalty have changed since 2020.
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CRM and Customer Marketing Fundamentals

Understand Customer Relationship Management 

See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.

Discover Customer Marketing

Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.

Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Data analytics improve program performance.

Loyalty program meets enhanced technology solution.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail Marketing White Papers

2021 Retail Customer Brand Loyalty Study: Impact of Shopper Personalities

In our fourth annual consumer loyalty study, we provide exclusive loyalty statistics and year-over-year comparisons on shopping personalities, factors driving loyalty and demographic influences, plus the impact of COVID-19 — and which retailers are winning at loyalty.

Selecting a Marketing Database Solution

Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.

Building the Case for CRM

Read — and put to use — our primer on the value and process of building a business case for an enterprise-wide transformation to customer-centricity.

Want to interview a retail marketing expert?

To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.

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