Retail Marketing Blog

November 16, 2021 in CCG Retail Marketing Blog

Customer-Centric Marketing: Strategy, Trends and Examples

Customer-centricity is an imperative, not an option, for today’s retailers. Yet only 9% of retailers are successful in their customer-centric marketing efforts. These tactics can help you reach this elite group so you can reap the benefits of putting your customers first.
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November 4, 2021 in CCG Retail Marketing Blog

Gen Z Marketing Strategies to Try Now

Successful marketing to Gen Z requires a solid understanding of this unique group’s interests, behaviors and values. These Gen Z marketing tips, insights and examples can help you gain stronger engagement, loyalty and sales.
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October 18, 2021 in CCG Retail Marketing Blog

Creating Stronger Personalized Customer Interactions Across Purchase Journeys

Customer journey personalization can increase sales by allowing retailers to deliver more relevant messaging — at the right time and place. These tips and examples can help you get it right.
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CRM and Customer Marketing Fundamentals

Understand Customer Relationship Management 

See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.

Discover Customer Marketing

Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.

Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Data analytics improve program performance.

Loyalty program meets enhanced technology solution.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail Marketing White Papers

2021 Retail Customer Brand Loyalty Study: Impact of Shopper Personalities

In our fourth annual consumer loyalty study, we provide exclusive loyalty statistics and year-over-year comparisons on shopping personalities, factors driving loyalty and demographic influences, plus the impact of COVID-19 — and which retailers are winning at loyalty.

Selecting a Marketing Database Solution

Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.

Building the Case for CRM

Read — and put to use — our primer on the value and process of building a business case for an enterprise-wide transformation to customer-centricity.

Want to interview a retail marketing expert?

To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.

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