Factors Affecting Customer Loyalty & Increased Customer Brand Loyalty in 2020
Our third annual Retail Customer Loyalty Study reveals how consumer shopping behavior and the factors influencing brand loyalty have changed since 2019.
Read More Retail Loyalty Program Challenges: Top 8 Operationalizing Obstacles
Loyalty program problems can abound when you turn plans into reality. Whether you’re developing a new program or improving an existing one, these insights will help you avoid eight common challenges.
Read More How to Choose Loyalty Program Benefits That Engage Customers
Loyalty programs can create long-term, profitable customer relationships. But to be effective, they need to offer relevant, innovate rewards. Here’s how to pick loyalty program benefits that differentiate your program and help drive customer behavior.
Read More CRM and Customer Marketing Fundamentals
Understand Customer Relationship Management
See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.
Discover Customer Marketing
Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
Retail Marketing White Papers
2020 Retail Customer Loyalty Study: Impact of Shopper Personalities
In our third annual consumer loyalty study, we provide exclusive loyalty statistics and year-over-year comparisons on shopping personalities, factors driving loyalty and demographic influences, plus the impact of COVID-19 — and which retailers are winning at loyalty.
Selecting a Marketing Database Solution
Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.
Want to interview a retail marketing expert?
To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.
