Catch the Pulse

Stay connected to the latest retail and loyalty marketing trends, best practices, tools and tactics. 

Our expert insights cover everything from the essential basics to cutting edge technologies — everything you need to help retain and grow your customer relationships.

Retail Marketing Blog

March 22, 2017, in CCG Retail Marketing Blog

Leveraging New CRM Marketing Channels for Your Loyalty Program

How to use CRM re-targeting, social CRM and other cross-channel CRM strategies to build or enhance your loyalty program. By Lane Ware, SVP Consulting and Account Services So, you’ve conquered integrating your loyalty program into…

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March 16, 2017, in CCG Retail Marketing Blog

Hiring a Marketing Data Scientist

Qualifications to seek on your quest to find the best. By Guest Blogger Katie Tingley, President and Founder, The Tingley Advantage Inc. Imagine your business gaining market share and outpacing your competitors’ growth rate because…

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February 27, 2017, in CCG Retail Marketing Blog

Boost ROI and Engagement with Digital-Era Customer Targeting Strategies

Follow the evolution of customer target marketing to identify techniques that can boost your customer engagement — and ROI. By Guest Blogger Leigh Allbritton The mantra of customer relationship management (CRM) and customer targeting has…

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Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Is your loyalty program working?

Loyalty program meets enhanced technology solution.

Retail Marketing White Papers

Building the Case for CRM

Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database.

Selecting a Marketing Database Solution

Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.

Have You Scored Your Customers Today?

A business intelligence report on the development and benefits of a strategic customer value scoring system.

Creating Your Content Marketing Plan

A step-by-step guide to developing a content plan that builds customer loyalty and boosts your bottom line.

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