What is Consumer or Customer Research? Types, Examples & Best Practices
Learn about different types of customer research, how to determine the right methodology and best practices to ensure actionable results.
Read More Customer Data Analytics and Customer Analysis: the Definitive Guide
Customer data analytics can better guide your business and marketing strategies, leading to stronger profits and more loyal customers. Learn about the four stages of a customer analysis.
Read More Marketing Essentials: Customer Marketing
Customer marketing is an effective way to retain current customers and build long-lasting customer relationships. Learn about the benefits of customer relationship marketing, plus steps to create a customer marketing strategy to increase your company’s ROI.
Read More CRM and Customer Marketing Fundamentals
Understand Customer Relationship Management
See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.
Discover Customer Marketing
Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
Retail Marketing White Papers
2020 Retail Customer Loyalty Study: Impact of Shopper Personalities
In our third annual consumer loyalty study, we provide exclusive loyalty statistics and year-over-year comparisons on shopping personalities, factors driving loyalty and demographic influences, plus the impact of COVID-19 — and which retailers are winning at loyalty.
Selecting a Marketing Database Solution
Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.
Want to interview a retail marketing expert?
To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.
