Struggling with loyalty retention? Why your members may be quiet quitting.
If your loyalty program members have stopped participating and your regular customers aren’t joining it’s time to take action. Discover five common reasons your loyalty program retention rates are dropping and how to turn things around.
Read More
What are the most important loyalty program features and benefits?
Loyalty program features and benefits are what truly drive long-term customer participation and profitability. But which ones are most effective? We share information based on research that includes our own Voice of the Customer surveys and Retail Customer Brand Loyalty Study.
Read More
CRM and Customer Marketing Fundamentals
Understand Customer Relationship Management
See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.
Discover Customer Marketing
Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
Retail Marketing White Papers
2022 Retail Customer Brand Loyalty Study: Impact of Shopper Personalities
In our fifth annual consumer loyalty research study, we provide fresh customer retention statistics and year-over-year comparisons on shopping personalities, factors driving loyalty, demographic influences — and which retailers are winning at loyalty.
Building the Case for CRM
Read — and put to use — our primer on the value and process of building a business case for an enterprise-wide transformation to customer-centricity.
Want to interview a retail marketing expert?
To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.
