Stay connected to the latest retail and loyalty marketing trends, best practices, tools and tactics.
Our expert insights cover everything from the essential basics to cutting edge technologies — everything you need to help retain and grow your customer relationships.
Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition.
Read MoreThe path to the CMO chair in today’s retail marketing world is paved with customer- and data-driven skills most CRM leaders already have. CCG President and CEO Sandra Gudat digs into the details.
Read MoreForget death and taxes. The only sure thing in retail marketing today is change. Keeping up is more stressful than simple — yet it’s essential for CMOs and their retail businesses. These insights and strategies can help.
Read More
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database.
Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.
A business intelligence report on the development and benefits of a strategic customer value scoring system.
A step-by-step guide to developing a content plan that builds customer loyalty and boosts your bottom line.
To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.
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