Retail Marketing Blog

November 29, 2018, in CCG Retail Marketing Blog

Advanced Customer Segmentation Techniques

Even in a digital age when consumers can be targeted at an individual level, customer segmentation strategies remain a valid technique for improving retailer’s marketing ROI. Dig into some basics and learn about specific segmentation solutions you can leverage.

Read More
October 31, 2018, in CCG Retail Marketing Blog

Top Factors Influencing Retail Customer Loyalty

New from our 2018 Retail Customer Loyalty Study: Discover what factors influence customer loyalty and leverage the insights to stand apart from the competition.

Read More
October 11, 2018, in CCG Retail Marketing Blog

Top Retail Technology Trends That Should Be on Every Marketer’s Radar

As technology and consumer behavior continue to evolve, it’s essential for retail marketers to stay ahead of the curve. Keep your eye on these four current retail technology trends that can boost customer engagement, improve operations and deliver ROI.

Read More

CRM and Customer Marketing Fundamentals

Understand Customer Relationship Management 

See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.

Discover Customer Marketing

Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.

Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Data analytics improve program performance.

Loyalty program meets enhanced technology solution.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail Marketing White Papers

Characteristics of Loyalty Among the Most Loyal Customers

In this second release from our exclusive Retail Customer Loyalty Study, we take a closer look at the characteristics of the most loyal of loyal customers, including the factors that drive devotion to specific retailers.

Shopper Personalities and Their Impact on Loyalty

In the first report from our breakthrough Retail Customer Loyalty Study, we share loyalty statistics, identify primary consumer shopping personalities and delve into the factors that drive different types of shoppers to stay loyal to retailers.

Building the Case for CRM

Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database.

Selecting a Marketing Database Solution

Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.

Want to interview a retail marketing expert?

To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.

Have questions? Not finding what you need?