6 Metrics to Include in Your Retail Loyalty Audit
It’s time to take the pulse of your loyalty initiative, gauge its performance and fix any weak points before it’s too late. A loyalty audit that reviews these critical measurements is the first step.Read More
Best in Class Loyalty Program Features to Emulate in 2019
Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition.Read More
CRM and Customer Marketing Fundamentals
Understand Customer Relationship Management
See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.
Discover Customer Marketing
Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
Retail Marketing White Papers
Characteristics of Loyalty Among the Most Loyal Customers
In this second release from our exclusive Retail Customer Loyalty Study, we take a closer look at the characteristics of the most loyal of loyal customers, including the factors that drive devotion to specific retailers.
Shopper Personalities and Their Impact on Loyalty
In the first report from our breakthrough Retail Customer Loyalty Study, we share loyalty statistics, identify primary consumer shopping personalities and delve into the factors that drive different types of shoppers to stay loyal to retailers.
Building the Case for CRM
Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database.
Selecting a Marketing Database Solution
Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.
Want to interview a retail marketing expert?
To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.