Factors Affecting Customer Loyalty and Brand Loyalty in 2021
Our fourth annual Retail Customer Brad Loyalty Study reveals how consumer shopping behavior and the factors affecting brand loyalty have changed since 2020.
Read More From Basic to Advanced: Strategies to Build Your Digital Loyalty Marketing Initiatives
Are you taking full advantage of today’s mass internet use and digital engagement opportunities to boost customer loyalty? We share digital loyalty tactics for wherever you are now and where you want to be tomorrow.
Read More Amazon Customer Loyalty: Winning Without a Rewards Program
Amazon continues to dominate customer loyalty, even without a traditional rewards program. Learn what they’re doing, the key to their loyalty marketing strategy, and how you can apply their tactics to your own rewards program and customer loyalty initiatives.
Read More CRM and Customer Marketing Fundamentals
Understand Customer Relationship Management
See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.
Discover Customer Marketing
Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
Retail Marketing White Papers
2021 Retail Customer Brand Loyalty Study: Impact of Shopper Personalities
In our fourth annual consumer loyalty study, we provide exclusive loyalty statistics and year-over-year comparisons on shopping personalities, factors driving loyalty and demographic influences, plus the impact of COVID-19 — and which retailers are winning at loyalty.
Selecting a Marketing Database Solution
Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.
Building the Case for CRM
Read — and put to use — our primer on the value and process of building a business case for an enterprise-wide transformation to customer-centricity.
Want to interview a retail marketing expert?
To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.
