Catch the Pulse

Stay connected to the latest retail and loyalty marketing trends, best practices, tools and tactics. 

Our expert insights cover everything from the essential basics to cutting edge technologies — everything you need to help retain and grow your customer relationships.

Retail Marketing Blog

April 24, 2017, in CCG Retail Marketing Blog

Creative Ideas to Increase Sales in Retail — Without Discounting

Get your customers off the “discount drug,” boost profits and maintain margins with these creative retail sales ideas. By Lane Ware, SVP Consulting and Account Services It’s the holy grail for retail marketers: Drive revenue while protecting margin. We’re always looking for ideas to increase sales in retail without giving…

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April 12, 2017, in CCG Retail Marketing Blog

7 Ways for Retailers to Maximize Customer Lifetime Value Analysis in Marketing and Beyond

By Sandra Gudat, President/CEO It goes without saying that our customers are our greatest assets. The goal of every CMO is to develop these assets and grow their value to the company. And, as retailers know all too well these days, customers are humans and as such their relationships with…

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March 30, 2017, in CCG Retail Marketing Blog

Amazon Leverages Online and Offline Data to Improve the Customer Experience

Will brick-and-mortar Amazon stores be as seamless as online shopping? Amazon’s plan to open multiple brick-and-mortar stores this year is leaving many scratching their heads. After all, why would one of the largest, most successful online retailers focus on physical stores when so many retailers are struggling to keep their…

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Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Is your loyalty program working?

Loyalty program meets enhanced technology solution.

Retail Marketing White Papers

Building the Case for CRM

Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database.

Selecting a Marketing Database Solution

Find your perfect fit! If you’re in the market for a marketing database — whether you’d like to have one or don’t like the one you have — then you need to read our primer on how to choose the best solution.

Have You Scored Your Customers Today?

A business intelligence report on the development and benefits of a strategic customer value scoring system.

Creating Your Content Marketing Plan

A step-by-step guide to developing a content plan that builds customer loyalty and boosts your bottom line.

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