Factors Affecting Retail Customer Loyalty and Increased Brand Loyalty in 2023
Our sixth annual Retail Customer Brand Loyalty Study reveals how consumer shopping behavior and the factors affecting brand loyalty have changed since 2022. Plus, customer loyalty statistics and insights to guide your organization’s loyalty initiatives.
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Leveraging Retail Brand Partnerships to Increase Customer Loyalty
The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. These insights and examples show you how to get it right.
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What is CRM? The Definitive Guide to Customer Relationship Management
Customer relationship management (CRM) has become a catch-all phrase in retail marketing. Our guide breaks down what CRM really is, how it can benefit your company and how you can build a business case to sell it to the C-suite.
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CRM and Customer Marketing Fundamentals
Understand Customer Relationship Management
See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.
Discover Customer Marketing
Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
Retail Marketing White Papers
2023 Retail Customer Brand Loyalty Study: Impact of Shopper Personalities
In our sixth annual consumer loyalty research study, we provide fresh customer retention statistics and year-over-year comparisons on shopping personalities, factors driving loyalty, demographic influences — and which retailers are winning at loyalty.
Building the Case for CRM
Read — and put to use — our primer on the value and process of building a business case for an enterprise-wide transformation to customer-centricity.
Want to interview a retail marketing expert?
To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.
