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Retail Marketing Blog

January 12, 2023 in CCG Retail Marketing Blog

Struggling with loyalty retention? Why your members may be quiet quitting.

If your loyalty program members have stopped participating and your regular customers aren’t joining it’s time to take action. Discover five common reasons your loyalty program retention rates are dropping and how to turn things around.
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January 5, 2023 in CCG Retail Marketing Blog

What are the most important loyalty program features and benefits?

Loyalty program features and benefits are what truly drive long-term customer participation and profitability. But which ones are most effective? We share information based on research that includes our own Voice of the Customer surveys and Retail Customer Brand Loyalty Study.
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November 14, 2022 in CCG Retail Marketing Blog

Retail Loyalty Experts Discuss Shopper Loyalty Retention and Trends for 2023

Customer loyalty. We all want it. But every year it seems harder to get and maintain. Find some inspiration with these insights — and 2023 predictions — from two veteran retail loyalty experts.
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CRM and Customer Marketing Fundamentals

Understand Customer Relationship Management 

See what CRM truly means (hint: it’s way more than software) and how it can benefit your business.

Discover Customer Marketing

Learn more about what it is, the benefits it offers and the four essential steps for building your best customer marketing strategy.

Retail Marketing Case Studies

Filling a gap in the loyalty staff line-up.

Data analytics improve program performance.

Loyalty program meets enhanced technology solution.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail Marketing White Papers

2022 Retail Customer Brand Loyalty Study: Impact of Shopper Personalities

In our fifth annual consumer loyalty research study, we provide fresh customer retention statistics and year-over-year comparisons on shopping personalities, factors driving loyalty, demographic influences — and which retailers are winning at loyalty.

Building the Case for CRM

Read — and put to use — our primer on the value and process of building a business case for an enterprise-wide transformation to customer-centricity.

Want to interview a retail marketing expert?

To leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat, contact us today.

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