Why FasTrackSM your customer-centric program?
Today’s retailers are under more pressure than ever to keep up with competitors and retain current customers — all while posting a profit. Yet years of legacy systems, outdated operating models and product-focused company cultures have created silos that have slowed the shift toward more customer-centric strategic marketing initiatives. The result: frustrated customers who will turn to other brands that meet their expectations.
Here’s the key to positive change: a streamlined implementation process at the retail level. That holds true whether your objectives include a customer loyalty program, a retention strategy or another type of customer engagement program.
CCG’s FasTrack plan helps retailers accelerate their investment-to-value by ensuring that their customer-focused initiatives are implemented on time, on budget and without last-minute surprises. Flexible and able to fit in at any stage in your program, the goal of the FasTrack process is to identify the people, processes and technology needed to quickly and efficiently launch, implement or reboot your program.
When you’re able to implement your program on time and on budget, your team gets a jump start on reaping the rewards of satisfied, engaged customers and a healthier bottom line.