We know retail marketing — from the inside as former retailers and from the outside as CRM and loyalty experts.

And we know how to leverage our clients’ data to provide quantifiable, actionable results that can pass the CFO test.

At CCG, we combine the insight of analytics research with strategic acumen and retail expertise to create customized strategies to fit your situation. Whether that means leveraging new channels to target your customers, determining the optimal loyalty benefits mix for your unique customer base, benchmarking your loyalty program performance or developing a test plan to gain incremental lift. We can even roll up our sleeves and help implement those plans as an extension of your team or as an outsourced service.

Our Approach to Retail Marketing

Strategy first and a steady eye on maximum ROI. That’s the CCG approach to CRM and loyalty marketing. It allows us to identify the strategies that will work in your environment and fit your specific needs. We don’t do cookie-cutter, and we aren’t solution sellers. We are, quite simply, dedicated to leveraging our thought leadership, retail experience and strategic expertise to help you achieve your objectives.

Strategy Development

CRM Strategy Development

CCG delivers an objective, customer-focused perspective gained from decades of developing strategies to support the upsell, cross-sell, acquisition and customer retention efforts of our Fortune 1000 clients. We are recognized thought leaders in the retail industry and offer a unique view of best practices in CRM and loyalty from dozens of retailers. Our number-one goal is to ensure you have the best strategy in place to motivate your customers and ensure they stay with you and keep spending.

ROI
Measurement

We have a proven track record of creating profitable customer relationships with a mandatory emphasis on delivering maximum ROI. For instance, our proprietary, experiential models allow us to predict the incremental sales lift of individual loyalty strategies. This lets us strike the right balance between your customer loyalty program investment and your sales-and-profits return. We provide you with a highly detailed ROI pro forma that your CEO and CFO will love. For all of our CRM and loyalty strategic plans, this lets us strike the right balance between your program investment and your sales-and-profits return.

Technology Sourcing & Implementation

Technology
Support

We are unique as a technology partner — not locked into any particular approach or technology solution. With our deep knowledge of CRM and loyalty technology solutions, we’re able to assist you with an objective approach to the identification, selection and implementation of technologies that support your specific requirements and facilitate your customer relationship efforts.

Retail Loyalty Marketing Experts

Retail Marketing Experience

CCG has worked with more than 75 of the top retailers in North America — and counting. Whatever format, channel or product you have in mind, chances are we have real-world experience that we can combine with best practice to generate actionable outcomes.

Industry Challenges & Solutions

Wherever your company is on the CRM journey, and whatever you’ve defined as your destination, you’re facing specific challenges. Our team of retail customer-engagement experts can help with custom strategic solutions.

CCG Retail Marketing Blog

Get the latest retail marketing trends, strategies and best practices with insights from our experts.

Retail Marketing Case Studies

We gauge our success by our clients’ success. Come judge for yourself with these examples of retail marketing challenges overcome, objectives achieved, problems solved and best practices come to life.

Retail Marketing Capabilities & Services

Strategic Customer Initiatives

CCG’s senior strategic customer loyalty marketing consultants understand how retail works.

Customer Data, Analytics & Research

Customer Data, Analytics & Research

CCG’s innovative data, analytics and customer-focused research provide actionable insights and identify unique opportunities to drive customer behavior.

Technology Sourcing & Implementation

Technology Sourcing & Implementation

We support our clients’ CRM and loyalty efforts with supplemental resources during solutions search and implementation.

Implementation

Integrated Implementation Services

Our FasTrack process ensures a shorter time to market.

CCG Retail Marketing Team

Your CCG team is comprised of a cross-functional team to ensure well-rounded results. We’ve brought together experts in CRM, strategy, data analytics, primary and secondary research, CRM software selection and implementation, digital CRM channels, creative content and design, email coding and deployment, print production and fulfillment, and program management. We have a collective experience of more than 60 years in developing, refreshing, launching and executing customer marketing and loyalty programs for the top retailers across North America.

Retail Marketing Resources

Case Studies

Retail Marketing Blog

White Papers

Interactive Loyalty Assessment Tool

June 26, 2017, in CCG Retail Marketing Blog

Why CRM Leaders Have the Skills Required for Chief Marketing Officers in Today’s Marketing World

The path to the CMO chair in today’s retail marketing world is paved with customer- and data-driven skills most CRM leaders already have. CCG President and CEO Sandra Gudat digs into the details.

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June 12, 2017, in CCG Retail Marketing Blog

Managing Change Strategically in the Dynamic World of Digital Marketing

Forget death and taxes. The only sure thing in retail marketing today is change. Keeping up is more stressful than simple — yet it’s essential for CMOs and their retail businesses. These insights and strategies can help.

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June 5, 2017, in CCG Retail Marketing Blog

Using Artificial Intelligence to Support Your Customer Marketing Strategies

See how AI technology has moved from concept to reality as an important asset for building customer engagement and loyalty. By Sandra Gudat, President/CEO Many, many years ago, I took... Read More

Let’s see how CCG can help you!