We know retail marketing — from the inside as former retailers and from the outside as CRM and loyalty experts.

And we know how to leverage our clients’ data to provide quantifiable, actionable results that can pass the CFO test.

At CCG, we combine the insight of analytics research with strategic acumen and retail expertise to create customized strategies to fit your situation. Whether that means leveraging new channels to target your customers, determining the optimal loyalty benefits mix for your unique customer base, benchmarking your loyalty program performance or developing a test plan to gain incremental lift. We can even roll up our sleeves and help implement those plans as an extension of your team or as an outsourced service.

Our Approach to Retail Marketing

Strategy first and a steady eye on maximum ROI. That’s the CCG approach to CRM and loyalty marketing. It allows us to identify the strategies that will work in your environment and fit your specific needs. We don’t do cookie-cutter, and we aren’t solution sellers. We are, quite simply, dedicated to leveraging our thought leadership, retail experience and strategic expertise to help you achieve your objectives.

Strategy Development

CRM Strategy Development

CCG delivers an objective, customer-focused perspective gained from decades of developing strategies to support the upsell, cross-sell, acquisition and customer retention efforts of our Fortune 1000 clients. We are recognized thought leaders in the retail industry and offer a unique view of best practices in CRM and loyalty from dozens of retailers. Our number-one goal is to ensure you have the best strategy in place to motivate your customers and ensure they stay with you and keep spending.

ROI
Measurement

We have a proven track record of creating profitable customer relationships with a mandatory emphasis on delivering maximum ROI. For instance, our proprietary, experiential models allow us to predict the incremental sales lift of individual loyalty strategies. This lets us strike the right balance between your customer loyalty program investment and your sales-and-profits return. We provide you with a highly detailed ROI pro forma that your CEO and CFO will love. For all of our CRM and loyalty strategic plans, this lets us strike the right balance between your program investment and your sales-and-profits return.

Technology Sourcing & Implementation

Technology
Support

We are unique as a technology partner — not locked into any particular approach or technology solution. With our deep knowledge of CRM and loyalty technology solutions, we’re able to assist you with an objective approach to the identification, selection and implementation of technologies that support your specific requirements and facilitate your customer relationship efforts.

Retail Loyalty Marketing Experts

Retail Marketing Experience

CCG has worked with more than 75 of the top retailers in North America — and counting. Whatever format, channel or product you have in mind, chances are we have real-world experience that we can combine with best practice to generate actionable outcomes.

Industry Challenges & Solutions

Wherever your company is on the CRM journey, and whatever you’ve defined as your destination, you’re facing specific challenges. Our team of retail customer-engagement experts can help with custom strategic solutions.

CCG Retail Marketing Blog

Get the latest retail marketing trends, strategies and best practices with insights from our experts.

Retail Marketing Case Studies

We gauge our success by our clients’ success. Come judge for yourself with these examples of retail marketing challenges overcome, objectives achieved, problems solved and best practices come to life.

Retail Marketing Capabilities & Services

Strategic Customer Initiatives

CCG’s senior strategic customer loyalty marketing consultants understand how retail works.

Customer Data, Analytics & Research

Customer Data, Analytics & Research

CCG’s innovative data, analytics and customer-focused research provide actionable insights and identify unique opportunities to drive customer behavior.

Technology Sourcing & Implementation

Technology Sourcing & Implementation

We support our clients’ CRM and loyalty efforts with supplemental resources during solutions search and implementation.

Implementation

Integrated Implementation Services

Our FasTrack process ensures a shorter time to market.

CCG Retail Marketing Team

Your CCG team is comprised of a cross-functional team to ensure well-rounded results. We’ve brought together experts in CRM, strategy, data analytics, primary and secondary research, CRM software selection and implementation, digital CRM channels, creative content and design, email coding and deployment, print production and fulfillment, and program management. We have a collective experience of more than 60 years in developing, refreshing, launching and executing customer marketing and loyalty programs for the top retailers across North America.

Retail Marketing Resources

Case Studies

Retail Marketing Blog

White Papers

Interactive Loyalty Assessment Tool

February 21, 2017, in CCG Retail Marketing Blog

How to Select That Optimal CRM Director

Find tips on how to go beyond the job description bullets to uncover the right CRM Director to head your CRM effort. Finding someone who can be an effective agent-of-change and the right fit for…

Read More
February 14, 2017, in CCG Retail Marketing Blog

Six Signs Your Loyalty Program Is Losing Momentum — plus, Improvement Strategies You Can Use Now

By Sandra Gudat, President/CEO Sometimes you can’t quite put your finger on it, you just know something isn’t right with your loyalty program. But often there are signs — your loyalty membership penetration is dropping…

Read More
February 3, 2017, in CCG Retail Marketing Blog

Cross-Device Tracking and Targeting with Advanced Data Enhancement for Retail Customers

Discover three cross-device tracking tactics — and how to use the resulting data to target retail customers and improve your marketing campaign performance. Retail marketers have long relied on customer data and analytics to build…

Read More

Let’s see how CCG can help you!