IS YOUR MARKETING DEPARTMENT SHORT-STAFFED?

If your employees are struggling with workload and deadlines, or if you currently lack the internal experts to push your loyalty and marketing projects forward, we can help.

We know many organizations today are struggling with too much work, not enough staff. Maybe product lines aren’t getting the love they deserve, your loyalty program or technology implementation is on hold while you’re short-staffed or you simply can’t deliver on all the marketing initiatives you planned. We can help.

For more than 40 years, our marketing experts have delivered comprehensive customer relationship marketing solutions to retail and financial services organizations. Our goal is to provide support based on your needs and minimize the impact on your internal resources — whether that means working as an extension of your internal team or providing a full-service approach.

We’re also an approved vendor for some of the country’s largest financial institutions. If we’re not on your list, we can quickly turn around your security and approval documents to handle data and creative tasks.

Retail Marketing & Financial Marketing Services & Solutions

Strategic Customer Initiative Services

CRM strategy
Loyalty program development, refinement & management
Statistical Loyalty Program Optimization™
Loyalty Program Effectiveness Appraisal™
FasTrack^SM program implementation
Omni-channel content strategy & planning
Traffic-building program development
Retention program development
Cross-sell or upsell program development
CRM business case development
ROI measurement
Email performance analysis
Digital marketing plans & optimization
CRM/loyalty program support services

Customer Data, Analytics and Research Services

Database analysis & mining
Segmentation & cluster analysis
Modeling, including predictive, look-alike & regressive modeling (e.g., decision trees)
Factor analysis
Customer scoring
Marketing & email performance analysis
Qualitative & quantitative customer research
Email reporting, industry benchmarking & KPI benchmarking
Testing design & analysis
HELOC portfolio segmentation
Mortgage refinance targeting
Mortgage purchase targeting
Statistical Loyalty Program Optimization^TM
Loyalty Program Effectiveness Appraisal^TM
Data sources
- County recorder data
- Estimated home value data
- Pre-mover data
- Demographic data

Content, Creative & Multi-Channel Communications

Content & Creative Services

Marketing campaign conception
Content strategy & planning
Omni-channel editorial calendar development
Content topic optimization
Value-added & custom content development
Visual content
Email
Video
Direct mail & other print assets
Print & digital design
Print production & fulfillment
Direct mail production & fulfillment
Loyalty program communications audit, planning, design & execution

Digital & Email Services

Email deployment using Oracle’s Responsys, Epsilon Harmony and Salesforce marketing cloud (formerly ExactTarget) platforms
Interactive media
Website development and management
Web page hosting
Mobile-first responsive design
Information architecture and wire framing
Strategic use of customization, segmentation, and dynamic and variable content for targeted and personalized messaging
Social media
Experience design, including ADA compliance
User interface design