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Step
1
of
4
0%
What is the approximate percentage of loyalty customer transactions out of total store transactions? (Select one)
*
0% – 25%
26% – 50%
51% – 75%
76% or more
Don't know
Does your loyalty program recognize all types of tender (cash, credit, debit, etc.) or only your proprietary credit card?
*
All tenders
Proprietary credit card only
Is the number of active loyalty members who have made a purchase in the last 12 months increasing, decreasing or remaining static? (Select one)
*
Decreasing
Increasing
Static (same as previous year)
Don't know
Does your loyalty program incorporate soft benefits or non-financial benefits, such as recognition of best customers, exclusive shopping hours, value-added content, members-only experiences, etc.?
*
Yes
No
Does your loyalty program have tiers (i.e., Premier, Platinum, Gold, etc.)?
*
Yes
No
Do you recognize your best members (i.e., with special card or benefits)?
*
Yes
No
What is the approximate percentage of members who earn the primary program reward in a 12-month period?
*
0% – 10%
11% – 20%
21% – 30%
31% – 40%
41% – 50%
51% or more
Don't know
Approximately how frequently do you provide members with their membership status (points earned, dollars spent, nearness to reward and/or tier)?
*
At least quarterly
At least annually (but not quarterly)
Never
Can members access their status online?
*
Yes
No
In what percentage of your customer-facing communications do you include the program’s value proposition? (e.g., FSIs, promotional email, loyalty email, broadcast media, social media, direct mail, POS/store collateral and signage, etc.)
*
Up to 25%
26% – 50%
51% – 75%
76% or more
Don't know
Can members select their preferred channel of communication?
*
Yes
No
Can members select their preferred frequency of communication?
*
Yes
No
How integrated is your loyalty program with your ecommerce efforts? (Select all that apply)
*
Loyalty member status summary is shown in ecommerce profile
Loyalty member online profile is the same as their ecommerce profile
Ecommerce customers receive loyalty updates in the shopping cart
Ecommerce customers are reminded of loyalty program during shopping experience (e.g., via banners)
None of the above
Are you using loyalty program data to make decisions in non-marketing business units — for example, Merchandising or Operations?
*
Yes
No
Are you segmenting customer communications based on the customer’s purchase history?
*
Yes
No
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About
About CCG
Chief Engineers
Careers
Retail Marketing
Retail Marketing
Retail CRM & Loyalty Marketing Experts
Retail Marketing Services
Areas of Expertise
Customer Experience & Customer Engagement Agency
Customer Loyalty Agency
Customer-Centric CRM Agency & Support Services
Retail Marketing Resources
Retail Marketing Case Studies
Retail Marketing White Papers
Retail Marketing Blog
Loyalty Assessment Tool
Retail Customer Brand Loyalty Study
Financial Marketing
Financial Marketing
Financial Marketing Experts
Financial Marketing Solutions & Services
Financial Marketing Resources
Financial Marketing Case Studies
Content Topic Optimization Tool™
Financial Marketing Blog
Financial Marketing White Papers
Contact
CCG Blog
Retail Loyalty Marketing Articles
Financial Marketing Articles
Subscribe to Blog
Request Consultation
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