Financial Marketing Resources (Markets & Strategy)

Ideas and Insights

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Financial Marketing Blog

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April 15, 2022 in CCG Financial Services Marketing Blog

Best Banking Personalization Strategies for 2022

Most consumers plan to continue the digital banking habits they developed during the pandemic — making it harder to create strong, personal relationships. These data-driven strategies can help you create personalized digital banking experiences that increase engagement, retention and ROI.

February 16, 2022 in CCG Financial Services Marketing Blog

GET TO KNOW MASS AFFLUENT CUSTOMERS’ DIGITAL BANKING HABITS

We layered digital banking preferences on top of generational demographics and mass affluent consumer traits. See what we discovered — plus tips for marketing to the wealthy, digitally savvy customers in this group.

February 8, 2022 in CCG Financial Services Marketing Blog

What are the 4 types of financial content to focus on in 2022?

An active presence on your customers’ preferred digital formats can build engagement and stronger relationships with your brand. Getting it wrong can mean losing those relationships. We’ll show you how to amp up your presence by leveraging the top four types of financial content in 2022.