Most consumers plan to continue the digital banking habits they developed during the pandemic — making it harder to create strong, personal relationships. These data-driven strategies can help you create personalized digital banking experiences that increase engagement, retention and ROI.
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We layered digital banking preferences on top of generational demographics and mass affluent consumer traits. See what we discovered — plus tips for marketing to the wealthy, digitally savvy customers in this group.
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An active presence on your customers’ preferred digital formats can build engagement and stronger relationships with your brand. Getting it wrong can mean losing those relationships. We’ll show you how to amp up your presence by leveraging the top four types of financial content in 2022.
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