Content may be king, but only if you do it right. Leveraging the consumer decision process can help you create relevance that resonates with your customers and leads to greater engagement, loyalty and profitability.
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Banks have more opportunity than ever to interact with their customers. Yet putting a digital strategy in place is often easier said than done. Here are three key digital marketing strategies to focus on for increased engagement, trust and revenue.
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See how this bank strategically used data to create highly personalized direct mail to create personal connections — and get results.
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