Ideas and Insights

Stay connected to the latest financial marketing trends, best practices, tools and tactics. 

Our expert insights cover everything from the essential basics to cutting-edge technologies — everything you need to help grow your customer relationships and boost your bottom line.

Financial Marketing Blog

July 18, 2017, in CCG Financial Marketing Blog

How to Create an Optimal Email Testing Strategy

Your financial services marketing department has goals and objectives. Email marketing can help you achieve them — especially if your campaigns are based on a strategic email testing plan. Read on for more insights.

Read More
June 19, 2017, in CCG Financial Marketing Blog

Want to improve your email metrics?

Your customers’ inboxes are overflowing with emails. So how can you make sure that your messages stand out and are opened, read and clicked? These tested tips and tricks will help you improve email open rates, click-thrus and profits.

Read More
May 30, 2017, in CCG Financial Marketing Blog

Increase Your Loan Marketing Lists with Alternative Credit Risk Scoring

If you use credit bureau scores to prequalify candidates for your mailing lists, you could be losing 15 percent of your audience. Changing to a custom credit risk score can help rebuild your customer and prospect list, and more.

Read More

Financial Marketing Case Studies

Email Best Practices Yield Higher Open Rates, Profits

Content Survey Insights Refine Content Relevance — and Double the Clicks

Email Boosts Engagement

Financial services client sees lift in email performance, customers.

Want to interview a financial marketing expert?

To leverage the insights and expertise of CCG’s Chief Financial Strategist Greg Sultan, contact us today.

Have questions? Not finding what you need?