Even though many Gen Zers are still in school, they’ve already developed behaviors and preferences when it comes to personal finance. Here’s what you need to know to win over this unique and profitable demographic.
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For your marketing messages to stand out from the hundreds of communications your customers receive every week, you need relevant content. These three tactics will help you create it by uncovering customer needs, interests and preferences.
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Content may be king, but only if you do it right. Leveraging the consumer decision process can help you create relevance that resonates with your customers and leads to greater engagement, loyalty and profitability.
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