Banks have more opportunity than ever to interact with their customers. Yet putting a digital strategy in place is often easier said than done. Here are three key digital marketing strategies to focus on for increased engagement, trust and revenue.
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See how this bank strategically used data to create highly personalized direct mail to create personal connections — and get results.
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What happens when you layer digital preferences on top of mass affluent banking habits? You get wealthy “Generation Digitals.” Learn what makes them tick — and how to win them over.
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