Financial Marketing Resources (Markets & Strategy)

Ideas and Insights

Stay connected to the latest financial marketing trends, best practices, tools and tactics.

Our expert insights cover everything from the essential basics to cutting-edge technologies — everything you need to help grow your customer relationships and boost your bottom line.

Financial Marketing Blog

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September 27, 2017, in CCG Financial Marketing Blog

Leverage Your Data to Boost Home Equity Marketing ROI

If your home equity marketing campaigns aren’t performing up to par, the solution could be as close as your database. We share insights on specific data points to leverage so you can deliver the right message to the right audience.

August 30, 2017, in CCG Financial Marketing Blog

Financial Marketing Strategies to Battle Fintech Competition — and Win

Competition from fintech companies isn’t going away anytime soon. Learn how to beat them at their own game by incorporating the latest digital strategies, tactics and industry best practices for engaging and retaining customers.

July 18, 2017, in CCG Financial Marketing Blog

How to Create an Optimal Email Testing Strategy

Your financial services marketing department has goals and objectives. Email marketing can help you achieve them — especially if your campaigns are based on a strategic email testing plan. Read on for more insights.