Ideas and Insights

Stay connected to the latest financial marketing trends, best practices, tools and tactics. 

Our expert insights cover everything from the essential basics to cutting-edge technologies — everything you need to help grow your customer relationships and boost your bottom line.

Financial Marketing Blog

October 8, 2021 in CCG Financial Services Marketing Blog

Your Guide to Gen Z Financial Marketing Strategies

As the pandemic and age affect Gen Z financial habits and concerns, it’s time to revisit your marketing plans for this generation. We have stats, facts and advice to help you win over this potentially profitable audience.
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August 10, 2021 in CCG Financial Services Marketing Blog

Value-Added Content Marketing: Stats, Facts and 10 Best Practices

Chances are, you’re doing content marketing. But are you doing the kind that really engages customers, enhances your reputation, increases profits — and wins budget approval year after year?
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June 16, 2021 in CCG Financial Services Marketing Blog

Is it time to upgrade your financial services digital strategy?

Consumer use of digital channels is growing, but the personal connection in banking has diminished. Evaluating and revising your financial services digital strategy can help you keep up and rebuild relationships.
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Creating financial content for the buyer journey

Want to build a stronger connection between your brand and your customers?

See how a strategic content marketing plan can help you increase engagement, acquisition and retention.

Content Optimization

What’s the right content for your audience?

CCG’s Content Topic Optimization ToolTM gives you an objective, data-based way to select the personal finance topics your audiences care about.

Financial Marketing Case Studies

Employees Sitting in a Meeting

PCBB Grabs B2B Leads with CECL Solution

Data + Personalization Drive HELOC Strategy

Integrated Marketing Campaign Exceeds Expectations for New Product Launch

Want to interview a financial marketing expert?

To leverage the insights and expertise of CCG’s Chief Financial Strategist Greg Sultan, contact us today.

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