Ideas and Insights

Stay connected to the latest financial marketing trends, best practices, tools and tactics. 

Our expert insights cover everything from the essential basics to cutting-edge technologies — everything you need to help grow your customer relationships and boost your bottom line.

Financial Marketing Blog

March 30, 2017, in Financial Marketing & Services Blog

How will rising mortgage interest rates affect your bank marketing strategies?

After years of mortgage interest rates hovering in the basement, we’re now seeing those numbers climb. Exactly how far they’ll go, no one knows. Regardless, homeowners and potential homebuyers will likely react to the shift. How can your financial institution adjust its mortgage marketing strategies to take advantage of that…

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February 27, 2017, in Financial Marketing & Services Blog

Will rising interest rates impact your loan portfolios?

Focus on these three tactics to keep your customers (and your CEO) happy. With interest rates on the rise, bank profits are likely to rise, too — but only if consumers keep up the same borrowing pace. While interest rate hikes indicate a strong economy, there’s also a chance that…

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February 3, 2017, in Financial Marketing & Services Blog

Is it time to reassess your financial marketing metrics?

Focus on these key areas to increase customer engagement and ROI in 2017. Before diving head first into a new year of financial marketing campaigns, consider taking some time to review which strategies worked (and didn’t) in 2016. If your campaigns came in over budget — or with less than…

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Financial Marketing Case Studies

Email Boosts Engagement

Financial services client sees lift in email performance, customers.

Direct Mail Delivers Triple-Digit Increase

Direct Mail + B2B = A Winning Formula

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To leverage the insights and expertise of CCG’s Chief Financial Strategist Greg Sultan, contact us today.

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