Financial Marketing Resources

Your financial services marketing department has goals and objectives. Email marketing can help you achieve them — especially if your campaigns are based on a strategic email testing plan. Read on for more insights.

Your customers’ inboxes are overflowing with emails. So how can you make sure that your messages stand out and are opened, read and clicked? These tested tips and tricks will help you improve email open rates, click-thrus and profits.

If you use credit bureau scores to prequalify candidates for your mailing lists, you could be losing 15 percent of your audience. Changing to a custom credit risk score can help rebuild your customer and prospect list, and more.