Ideas and Insights

Stay connected to the latest financial marketing trends, best practices, tools and tactics. 

Our expert insights cover everything from the essential basics to cutting-edge technologies — everything you need to help grow your customer relationships and boost your bottom line.

Financial Marketing Blog

January 29, 2018, in CCG Financial Marketing Blog

Measuring Financial Services Email Engagement

To truly evaluate customer engagement, you must go beyond opens and click-thrus. We look at seven essential financial email metrics you should be measuring – plus benchmarks to help you gauge your performance.

Read More
December 21, 2017, in CCG Financial Marketing Blog

Measuring Content Marketing Performance

Measuring content marketing performance is critical to engaging customers and prospects, achieving your content goals and maintaining support — and funding — from the C-level execs. These tips and tools can help.

Read More
November 28, 2017, in CCG Financial Marketing Blog

Creating Content Consistently in Financial Marketing

Creating content consistently is key to keeping your current and future customers engaged and your brand top-of-mind. These tips and tools will fuel your financial content marketing funnel for the long-term.

Read More

Financial Marketing Case Studies

Email Best Practices Yield Higher Open Rates, Profits

Content Survey Insights Refine Content Relevance — and Double the Clicks

Email Boosts Engagement

Financial services client sees lift in email performance, customers.

Want to interview a financial marketing expert?

To leverage the insights and expertise of CCG’s Chief Financial Strategist Greg Sultan, contact us today.

Have questions? Not finding what you need?