To Do Today: Recognize Your Top Customers

November 5, 2014CCG Retail Marketing Blog
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You’ve got to hand it to TD Bank Canada. The forward-thinking company filmed their customers’ reactions when it replaced its ATM with an “Automated Thanking Machine” that surprised customers with bonuses like plane tickets to see sick relatives. The resulting television commercial became an Internet sensation.

Connecting with your customers on such a personal level is powerful stuff. In this issue, we’ll explain how to easily incorporate the personal touch into your everyday customer interactions for impressive results.

The Personal Touch Still Matters
In today’s smartphone-saturated world, little gestures can still make a big impression. After all, no matter what product or service you’re selling, it’s the experience customers remember long after their purchase is complete.

Idea: Empower Your Managers to Recognize Their Top 100 Customers.
Provide a list of names and addresses, along with these simple but effective tips for wowing their biggest spenders:

Send an Old-School Thank-You Note
Have your managers send handwritten, thank you notes. The key is making the message as personal as possible. “Karen, it was wonderful to see you again last week. I hope you’re enjoying the new look we created together. Please let me know if there’s anything else I can do for you.”

Celebrate With a Coupon
Stand out from the crowd and mail notes on less-celebrated holidays like Groundhog’s Day (Feb. 2), Pi Day (March 14) or International Talk Like a Pirate Day (Sept.19). Personalize it with a special offer: “We’re letting our best customers know about an insider special for Groundhog’s Day. Just mention this card to save 20 percent on your total purchase.”

Go Big With a Gift Card
Give your best customers a gift card to your own store — or to one that complements it, like a nearby coffee shop. Inscribe the accompanying card with a note that says, “We just wanted to thank you for shopping with us. Next time you’re near our store, enjoy some coffee on us!”

Making a personal connection with customers can cement your relationship like nothing else. Not only will they rave about you to their friends, they’ll be more likely to think of you first the next time they’re shopping.


Over the years, we’ve helped countless clients implement customer recognition programs. Need advice on how to personalize your loyalty marketing programs? Contact us to schedule a no obligation consultation. Email us or call 800.525.0313.

Customer Communications Group, Inc., is not responsible for products or services offered by third parties or websites mentioned and provides such information and sites solely for your convenience.

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