Is the coffee just that good? Or is something else driving the wild success of Starbucks’ loyalty program? Imagine if the active membership in your loyalty program doubled over the course of a year. That’s precisely what Adam Brotman, chief digital officer at Starbucks, expected to see at his company:…
CCG is a full-service retail marketing agency with a multi-functional team of customer relationship marketing (CRM) and loyalty strategists, analysts and creatives. As pioneers in the field of retail loyalty marketing, we have developed, launched and managed innovative CRM initiatives for retail clients across the country.
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.