Upcoming changes to revenue recognition standards could impact your loyalty program, customer incentive and gift card accounting. Make sure you’re prepared with this overview of core areas related to customer marketing.
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It can cost seven to 10 times less to keep an existing customer than acquire a new one. And those repeat customers spend more than the newcomers. Try these top customer retention tactics to reap the rewards.
Stealth marketing for loyalty and CRM initiatives are thriving. To give you a taste of what your competitors are doing — and some ideas you might want to steal — we’ve collected these six examples of real-life clandestine tactics.
The path to the CMO chair in today’s retail marketing world is paved with customer- and data-driven skills most CRM leaders already have. CCG President and CEO Sandra Gudat digs into the details.
Artificial intelligence (AI) is expected to be a $16.5 billion market by 2019. Learn how retail marketers can use AI to support specific strategic objectives, build brand affinity, increase sales and build customer engagement.
What is experiential marketing? And what isn’t? More importantly, how do you set yourself up for strategic success using this modern go-to tactic for savvy retail loyalty marketers? CCG SVP Lane Ware has the answers.
Rise above the noise by engaging customers and prospects with these storytelling marketing secrets and examples. These tactics will ensure that your brand message is not only heard, but stands out among the competition.
By Sandra Gudat, President/CEO It goes without saying that our customers are our greatest assets. The goal of every CMO is to develop these assets and grow their value to the company. And, as retailers know all too well these days, customers are humans and as such their relationships with…
Will brick-and-mortar Amazon stores be as seamless as online shopping? Amazon’s plan to open multiple brick-and-mortar stores this year is leaving many scratching their heads. After all, why would one of the largest, most successful online retailers focus on physical stores when so many retailers are struggling to keep their…
How to use CRM re-targeting, social CRM and other cross-channel CRM strategies to build or enhance your loyalty program. So, you’ve conquered integrating your loyalty program into all your CRM marketing channels, and your marketing calendar proves it. Every quarter you have a dedicated message highlighting the program’s benefits and…
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
