CCG RETAIL MARKETING BLOG

By Sandra Gudat, President/CEO It goes without saying that our customers are our greatest assets. The goal of every CMO is to develop these assets and grow their value to the company. And, as retailers know all too well these days, customers are humans and as such their relationships with…

Will brick-and-mortar Amazon stores be as seamless as online shopping? Amazon’s plan to open multiple brick-and-mortar stores this year is leaving many scratching their heads. After all, why would one of the largest, most successful online retailers focus on physical stores when so many retailers are struggling to keep their…

How to use CRM re-targeting, social CRM and other cross-channel CRM strategies to build or enhance your loyalty program. By Lane Ware, SVP Consulting and Account Services So, you’ve conquered integrating your loyalty program into all your CRM marketing channels, and your marketing calendar proves it. Every quarter you have…

Qualifications to seek on your quest to find the best. By Guest Blogger Katie Tingley, President and Founder, The Tingley Advantage Inc. Imagine your business gaining market share and outpacing your competitors’ growth rate because you found a way to identify meaningful, actionable insights that engage your customers like never…

Follow the evolution of customer target marketing to identify techniques that can boost your customer engagement — and ROI. By Guest Blogger Leigh Allbritton The mantra of customer relationship management (CRM) and customer targeting has always been to deliver the right message to the right customer at the right time….

By Sandra Gudat, President/CEO Sometimes you can’t quite put your finger on it, you just know something isn’t right with your loyalty program. But often there are signs — your loyalty membership penetration is dropping or fewer customers are redeeming their rewards, for instance. What follows are six signs that…

Discover three cross-device tracking tactics — and how to use the resulting data to target retail customers and improve your marketing campaign performance. Retail marketers have long relied on customer data and analytics to build knowledge and engagement — ultimately, to be there at the right time, with the right…

See how this national fashion retailer used four loyalty best practices to push its customer engagement — and profits — to new heights. By Sandra Gudat, President/CEO Nearly 100 major retailers have taken our Loyalty Marketing Assessment since its introduction in mid-2016. The Assessment grades customer loyalty programs to help retailers…

Here’s how to create a cultural shift within your company — to win the resources you need and maximize the impact of your retail marketing testing and measurement strategies. By Lane Ware, Senior Vice President, Consulting & Account Services With the ongoing proliferation of retail marketing tools and opportunities, the…