CCG RETAIL MARKETING BLOG

CRM retargeting can be an effective and affordable digital marketing tool to re-engage previous customers and acquire new ones. Here’s what you need to know about how CRM retargeting works — and how it can increase your conversion rates.

See how experiential rewards can bring new life to your customer retention strategies and create stronger customer connections. Plus, five top real-life examples.

The customer engagement marketing definition continues to evolve as customers decide when and where to interact with brands. Here’s how retail marketers can create an aligned, customer-centric engagement strategy that increases retention, loyalty and profits.

Customer segmentation is a modern retail marketing essential. To get the most out of it, though, you need to create a customer profile system, or customer personas. We’ll help you get started.

The stakes are high when choosing the best CRM software. But these six new, affordable plug-ins make it easy to test various solutions and find what’s right for your organization — so you can stay current and competitive.

You know who they are. The one-time customers who make a single purchase and never return. Every one of them represents a lost opportunity for ongoing revenue. Here’s how to turn the tide of dollars heading out the doors.

The power of personalization in CRM is indisputable — but getting it right is key. Before you incorporate personalization into your customers’ journeys, learn the essential components for effective personalization and higher conversions.

Have you scored your customers recently? A customer value marketing strategy helps you identify top performing customers — and more efficiently allocate your marketing dollars and resources.