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    CCG RETAIL MARKETING BLOG

    Mar 13
    Love1

    CRM Retargeting

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    CRM retargeting can be an effective and affordable digital marketing tool to re-engage previous customers and acquire new ones. Here’s what you need to know about how CRM retargeting works — and how it can increase your conversion rates.

    Read More
    Feb 13
    Love1

    Top Experiential Reward Examples for Retail Marketers

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    See how experiential rewards can bring new life to your customer retention strategies and create stronger customer connections. Plus, five top real-life examples.

    Read More
    Jan 29
    Love1

    The New Customer Engagement Definition: It’s Not What You Think

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    The customer engagement marketing definition continues to evolve as customers decide when and where to interact with brands. Here’s how retail marketers can create an aligned, customer-centric engagement strategy that increases retention, loyalty and profits.

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    Jan 15
    Love0

    Creating a Customer Profile and Persona System — with Examples

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Customer segmentation is a modern retail marketing essential. To get the most out of it, though, you need to create a customer profile system, or customer personas. We’ll help you get started.

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    Dec 21
    Love1

    Surprising and Enduring CRM Trends from 2017

    By Sandra Gudat CCG Retail Marketing Blog No Comments
    How will retailers use the past year’s CRM trends to adapt their customer retention strategies for a successful 2018?   From technologies that enhance data collection to lifestyle and behavioral shifts...
    Read More
    Nov 10
    Love1

    6 of the Best New CRM Software Systems to Watch in 2018

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    The stakes are high when choosing the best CRM software. But these six new, affordable plug-ins make it easy to test various solutions and find what’s right for your organization — so you can stay current and competitive.

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    Oct 17
    Love1

    Strategies for Turning One-Time Buyers into Loyal Customers

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    You know who they are. The one-time customers who make a single purchase and never return. Every one of them represents a lost opportunity for ongoing revenue. Here’s how to turn the tide of dollars heading out the doors.

    Read More
    Sep 27
    Love3

    Creating a Personalized Customer Experience Across Customer Purchase Journeys

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    The power of personalization in CRM is indisputable — but getting it right is key. Before you incorporate personalization into your customers’ journeys, learn the essential components for effective personalization and higher conversions.

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    Sep 14
    Love3

    Customer Value Marketing: Have you scored your customers today?

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Have you scored your customers recently? A customer value marketing strategy helps you identify top performing customers — and more efficiently allocate your marketing dollars and resources.

    Read More
    Aug 31
    Love4

    How New Revenue Recognition Standards Impact Loyalty Program Accounting and Incentive Point Liability

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Upcoming changes to revenue recognition standards could impact your loyalty program, customer incentive and gift card accounting. Make sure you’re prepared with this overview of core areas related to customer marketing.

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    About Us:

    CCG is a full-service retail marketing agency with a multi-functional team of customer relationship marketing (CRM) and loyalty strategists, analysts and creatives. As pioneers in the field of retail loyalty marketing, we have developed, launched and managed innovative CRM initiatives for retail clients across the country.

    CCG Interactive Loyalty Assessment Tool

    How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

    Get Started

    Retail Case Studies

    CRM Solution Gives Loyalty Platform New LifeData Analytics Improves Loyalty Program Performance Loyalty Marketing Experts Key to Retailer’s Success

    CCG Retail Articles

    • Measuring Customer Loyalty and Engagement
    • Factors Affecting Customer Loyalty & Increased Customer Brand Loyalty in 2020
    • Retail Loyalty Program Challenges: Top 8 Operationalizing Obstacles
    • How to Choose Loyalty Program Benefits That Engage Customers
    • What is Consumer or Customer Research? Types, Examples & Best Practices

    Categories

    • CCG Financial Services Marketing Blog
    • CCG Retail Marketing Blog

    Customer Communications Group
    A customer relationship marketing (CRM) agency focused on loyalty and retention.

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    © 2021 CCG.

    • About
      • Chief Engineers
      • Careers
    • Retail Marketing
      • Retail CRM & Loyalty Marketing Experts
      • Retail Marketing Services
      • Areas of Expertise
        • Customer Experience & Customer Engagement Agency
        • Customer Loyalty Agency
        • Customer-Centric Agency & CRM Support Services
      • Retail Marketing Resources
      • Loyalty Assessment Tool
    • Financial Marketing
      • Financial Marketing Experts
      • Financial Marketing Solutions & Services
      • Financial Marketing Resources
    • Contact
    • CCG Blog
      • Retail Loyalty Marketing Articles
      • Financial Marketing Articles
    • Request Consultation

      Exclusive 2020 Brand Loyalty Statistics

      2020 Customer Loyalty White paper

      Get exclusive insights in our latest Retail Customer Loyalty Study. Discover:

      • Which retailers are winning at loyalty today — and why
      • The impact of COVID-19 on consumer shopping and spending behavior
      • Year-over-year loyalty statistic comparisons
      • How the factors that create and maintain loyalty have changed since last year
      • How demographics affect loyalty drivers in 2020

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