Even in a digital age when consumers can be targeted at an individual level, customer segmentation strategies remain a valid technique for improving retailer’s marketing ROI. Dig into some basics and learn about specific segmentation solutions you can leverage.
As technology and consumer behavior continue to evolve, it’s essential for retail marketers to stay ahead of the curve. Keep your eye on these four current retail technology trends that can boost customer engagement, improve operations and deliver ROI.
The most effective loyalty programs don’t have to be household names to be successful. Get the secrets from seven lesser-known programs that deliver maximum value to their loyal customers — and enjoy increased engagement and profits.
Did you know? Households without children at home tend to be more loyal than those with children. Get the inside scoop and other insights to help guide your customer retention strategies based on the presence (or absence) of children in a home. From our exclusive Retail Customer Loyalty Study.
CRM in retail stretches far beyond loyalty programs or technology. Here, we share an essential definition of just what CRM means today. Then we showcase six examples of retailers using different CRM strategies to achieve their customer retention goals.
From AI to dynamic content and beyond, these ideas and insights will help you maximize the customer-engagement and revenue-building opportunities of CRM personalization in retail marketing.