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    CCG RETAIL MARKETING BLOG

    Jul 18
    Love1

    2019 Hyper-Localization Strategies for Success in Retail

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Today’s successful retailers are using hyper-localization strategies to drive traffic, increase loyalty and boost sales. Learn how this personalized approach can help you build stronger relationships with your customers.

    Read More
    Jun 06
    Love1

    Customer Brand Loyalty Increases in 2019

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Our second annual Retail Customer Loyalty Study reveals how consumer shopping behavior and the factors driving loyalty have changed since 2018.

    Read More
    Jun 05
    Love0

    Measuring Customer Engagement & Loyalty with a Loyalty Audit

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    It’s time to take the pulse of your loyalty initiative, gauge its performance and fix any weak points before it’s too late. A loyalty audit that reviews these customer loyalty metrics is the first step.

    Read More
    May 21
    Love1

    Strategies for Marketing to Gen Z in 2019

    By Sandra Gudat CCG Retail Marketing Blog No Comments
    Get insights on the characteristics of Generation Z and what they mean to your marketing plans. Every generation gets its time in the spotlight. While millennials are still in their...
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    Mar 26
    Love8

    How to Increase Sales in Retail (Without Discounting): Creative Ideas & Promotions

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Discounting can do serious damage to your store’s reputation — and your bottom line. See how to improve retail sales performance and build traffic by going beyond pricing offers, and looking to your brand and your loyalty program.

    Read More
    Mar 18
    Love9

    Amazon Business Strategy: Goals, Objectives & Retail Marketing Takeaways

    By Sandra Gudat CCG Retail Marketing Blog 2 Comments

    Improving the customer experience is a key focus for Amazon, who continues to dominate the retail industry both online and offline. Here’s a look at Amazon’s business strategy in 2019 and what it means for today’s retailers.

    Read More
    Jan 11
    Love5

    Best in Class Loyalty Program Features to Emulate

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition.

    Read More
    Dec 27
    Love1

    African American Brand Loyalty: Insights on One of Retail’s Most Loyal Ethnic Group

    By Sandra Gudat CCG Retail Marketing Blog 3 Comments

    Discover the factors most likely to influence African American brand loyalty, based on responses to our 2018 Retail Customer Loyalty Study.

    Read More
    Dec 12
    Love2

    CRM Activities to Review & Refresh in 2020

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.

    Read More
    Nov 29
    Love1

    Advanced Customer Segmentation Techniques

    By Bill Schneider CCG Retail Marketing Blog No Comments

    Even in a digital age when consumers can be targeted at an individual level, customer segmentation strategies remain a valid technique for improving retailer’s marketing ROI. Dig into some basics and learn about specific segmentation solutions you can leverage.

    Read More
    Previous 1 2 3 4 5 … 7 Next

    About Us:

    CCG is a full-service retail marketing agency with a multi-functional team of customer relationship marketing (CRM) and loyalty strategists, analysts and creatives. As pioneers in the field of retail loyalty marketing, we have developed, launched and managed innovative CRM initiatives for retail clients across the country.

    CCG Interactive Loyalty Assessment Tool

    How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

    Get Started

    Retail Case Studies

    CRM Solution Gives Loyalty Platform New LifeData Analytics Improves Loyalty Program Performance Loyalty Marketing Experts Key to Retailer’s Success

    CCG Retail Articles

    • Factors Affecting Customer Loyalty & Increased Customer Brand Loyalty in 2020
    • Retail Loyalty Program Challenges: Top 8 Operationalizing Obstacles
    • How to Choose Loyalty Program Benefits That Engage Customers
    • What is Consumer or Customer Research? Types, Examples & Best Practices
    • Customer Data Analytics and Customer Analysis: the Definitive Guide

    Categories

    • CCG Financial Services Marketing Blog
    • CCG Retail Marketing Blog

    Customer Communications Group
    A customer relationship marketing (CRM) agency focused on loyalty and retention.

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    © 2021 CCG.

    • About
      • Chief Engineers
      • Careers
    • Retail Marketing
      • Retail CRM & Loyalty Marketing Experts
      • Retail Marketing Services
      • Areas of Expertise
        • Customer Experience & Customer Engagement Agency
        • Customer Loyalty Agency
        • Customer-Centric Agency & CRM Support Services
      • Retail Marketing Resources
      • Loyalty Assessment Tool
    • Financial Marketing
      • Financial Marketing Experts
      • Financial Marketing Solutions & Services
      • Financial Marketing Resources
    • Contact
    • CCG Blog
      • Retail Loyalty Marketing Articles
      • Financial Marketing Articles
    • Request Consultation
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