How will retailers use the past year’s CRM trends to adapt their customer retention strategies for a successful 2018? From technologies that enhance data collection to lifestyle and behavioral shifts...
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The stakes are high when choosing the best CRM software. But these six new, affordable plug-ins make it easy to test various solutions and find what’s right for your organization — so you can stay current and competitive.
You know who they are. The one-time customers who make a single purchase and never return. Every one of them represents a lost opportunity for ongoing revenue. Here’s how to turn the tide of dollars heading out the doors.
The power of personalization in CRM is indisputable — but getting it right is key. Before you incorporate personalization into your customers’ journeys, learn the essential components for effective personalization and higher conversions.
Have you scored your customers recently? A customer value marketing strategy helps you identify top performing customers — and more efficiently allocate your marketing dollars and resources.
Upcoming changes to revenue recognition standards could impact your loyalty program, customer incentive and gift card accounting. Make sure you’re prepared with this overview of core areas related to customer marketing.
It can cost seven to 10 times less to keep an existing customer than acquire a new one. And those repeat customers spend more than the newcomers. Try these top customer retention tactics to reap the rewards.
Stealth marketing for loyalty and CRM initiatives are thriving. To give you a taste of what your competitors are doing — and some ideas you might want to steal — we’ve collected these six examples of real-life clandestine tactics.
The path to the CMO chair in today’s retail marketing world is paved with customer- and data-driven skills most CRM leaders already have. CCG President and CEO Sandra Gudat digs into the details.
Forget death and taxes. The only sure thing in retail marketing today is change. Keeping up is more stressful than simple — yet it’s essential for CMOs and their retail businesses. These insights and strategies can help.
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
