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    CCG RETAIL MARKETING BLOG

    Mar 17
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    What can today’s loyalty technology do for you?

    By Sandra Gudat CCG Retail Marketing Blog One Comment

    Three experts share insights on how the loyalty tech stack is evolving to help retail marketers overcome today’s challenges and continue strengthening customer relationships.

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    Feb 06
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    The Definitive Guide to Customer Relationship Management (CRM)

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Customer relationship management (CRM) has become a catch-all phrase in retail marketing. Our guide breaks down what CRM really is, how it can benefit your company and how you can build a business case to sell it to the C-suite.

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    Jan 20
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    How Walmart Customer Loyalty Is Rising to the Top

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Without a customer loyalty program, Walmart is nonetheless winning the loyalty wars today. See the strategies they’re using and find takeaways for your own organization.

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    Jan 13
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    Drive Sales by Mapping the Retail Customer Loyalty Journey

    By Lane Ware CCG Retail Marketing Blog No Comments

    Unique personas, touchpoints and lifestages make loyalty program customer journey mapping a challenge. But shorter sales cycles, additional repeat purchases and less churn are worth the effort. Guest blogger Lane Ware shares insights to get started.

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    Nov 19
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    Characteristics of Retail Loyalty in 2019: Grocery Brand Loyalty

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    These are the primary factors that consumers say drive them to choose one grocery retailer over another.

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    Nov 08
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    Beyond Black Friday: Marketing ideas to retain holiday customers

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    What happens when the Black Friday shoppers go home? How can you convert them from one-day wonders to long-term customers? Try these seven post-Black Friday marketing strategies from CCG President and CEO Sandra Gudat.

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    Oct 22
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    Characteristics of Retail Loyalty in 2019: A Look at the Most Loyal of the Loyal

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    In today’s environment of hyper consumer choice and access, it’s crucial for retailers to understand the factors that build brand loyalty and drive engagement among their most loyal customers. We share statistics from our annual Retail Customer Loyalty Study.

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    Oct 10
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    Is a premium loyalty program right for you?

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Increasingly, consumers see basic loyalty program perks as entitlements rather than rewards. A fee-based loyalty program could take your program to the next level without breaking the budget — and help your brand stand above the competition.

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    Sep 17
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    Leveraging Retail Brand Partnerships to Increase Customer Loyalty

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. These insights and examples show you how to get it right.

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    Sep 12
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    Hispanic Brand Loyalty: Surpassing African Americans as the Most Loyal Ethnic Group

    By Sandra Gudat CCG Retail Marketing Blog One Comment

    Discover the factors most likely to influence Hispanic brand loyalty, based on responses to our 2019 Retail Customer Loyalty Study.

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    Previous 1 2 3 4 … 7 Next

    About Us:

    CCG is a full-service retail marketing agency with a multi-functional team of customer relationship marketing (CRM) and loyalty strategists, analysts and creatives. As pioneers in the field of retail loyalty marketing, we have developed, launched and managed innovative CRM initiatives for retail clients across the country.

    CCG Interactive Loyalty Assessment Tool

    How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

    Get Started

    Retail Case Studies

    CRM Solution Gives Loyalty Platform New LifeData Analytics Improves Loyalty Program Performance Loyalty Marketing Experts Key to Retailer’s Success

    CCG Retail Articles

    • Measuring Customer Loyalty and Engagement
    • Factors Affecting Customer Loyalty & Increased Customer Brand Loyalty in 2020
    • Retail Loyalty Program Challenges: Top 8 Operationalizing Obstacles
    • How to Choose Loyalty Program Benefits That Engage Customers
    • What is Consumer or Customer Research? Types, Examples & Best Practices

    Categories

    • CCG Financial Services Marketing Blog
    • CCG Retail Marketing Blog

    Customer Communications Group
    A customer relationship marketing (CRM) agency focused on loyalty and retention.

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    © 2021 CCG.

    • About
      • Chief Engineers
      • Careers
    • Retail Marketing
      • Retail CRM & Loyalty Marketing Experts
      • Retail Marketing Services
      • Areas of Expertise
        • Customer Experience & Customer Engagement Agency
        • Customer Loyalty Agency
        • Customer-Centric Agency & CRM Support Services
      • Retail Marketing Resources
      • Loyalty Assessment Tool
    • Financial Marketing
      • Financial Marketing Experts
      • Financial Marketing Solutions & Services
      • Financial Marketing Resources
    • Contact
    • CCG Blog
      • Retail Loyalty Marketing Articles
      • Financial Marketing Articles
    • Request Consultation

      Exclusive 2020 Brand Loyalty Statistics

      2020 Customer Loyalty White paper

      Get exclusive insights in our latest Retail Customer Loyalty Study. Discover:

      • Which retailers are winning at loyalty today — and why
      • The impact of COVID-19 on consumer shopping and spending behavior
      • Year-over-year loyalty statistic comparisons
      • How the factors that create and maintain loyalty have changed since last year
      • How demographics affect loyalty drivers in 2020

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