What makes customers loyal to a specific retailer? Our research provides insights on the most important factors driving different types of customers to love a given brand. See how you can use the stats to build customer retention.
Customer relationship management (CRM) has become a catch-all phrase in retail marketing. Our guide breaks down what CRM really is, how it can benefit your company and how you can build a business case to sell it to the C-suite.
Unique personas, touchpoints and lifestages make loyalty program customer journey mapping a challenge. But shorter sales cycles, additional repeat purchases and less churn are worth the effort. Guest blogger Lane Ware shares insights to get started.
What happens when the Black Friday shoppers go home? How can you convert them from one-day wonders to long-term customers? Try these seven post-Black Friday marketing strategies from CCG President and CEO Sandra Gudat.
In today’s environment of hyper consumer choice and access, it’s crucial for retailers to understand the factors that build brand loyalty and drive engagement among their most loyal customers. We share statistics from our annual Retail Customer Loyalty Study.
The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. These insights and examples show you how to get it right.