Today’s consumers are increasingly protective of how brands collect and use their personal information. Yet they still want to receive personalized messages and offers. Zero-party data may be the perfect solution to balancing consumer wants with marketer needs.
Our fourth annual Retail Customer Brad Loyalty Study reveals how consumer shopping behavior and the factors affecting brand loyalty have changed since 2020.
Are you taking full advantage of today’s mass internet use and digital engagement opportunities to boost customer loyalty? We share digital loyalty tactics for wherever you are now and where you want to be tomorrow.
Amazon continues to dominate customer loyalty, even without a traditional rewards program. Learn what they’re doing, the key to their loyalty marketing strategy, and how you can apply their tactics to your own rewards program and customer loyalty initiatives.
Learn how to measure customer engagement and customer loyalty to help gauge the health of your loyalty program and make sure it stays on track to meeting goals. Plus, discover six metrics to make part of your next loyalty audit and set your program up for success.
Loyalty program problems can abound when you turn plans into reality. Whether you’re developing a new program or improving an existing one, these insights will help you avoid eight common challenges.
Our third annual Retail Customer Loyalty Study reveals how consumer shopping behavior and the factors influencing brand loyalty have changed since 2019.
Loyalty programs can create long-term, profitable customer relationships. But to be effective, they need to offer relevant, innovate rewards. Here’s how to pick loyalty program benefits that differentiate your program and help drive customer behavior.
Learn about different types of customer research, how to determine the right methodology and best practices to ensure actionable results.
Customer data analytics can better guide your business and marketing strategies, leading to stronger profits and more loyal customers. Learn about the four stages of a customer analysis.