CRM in retail stretches far beyond loyalty programs or technology. Here, we share an essential definition of just what CRM means today. Then we showcase six examples of retailers using different CRM strategies to achieve their customer retention goals.
From AI to dynamic content and beyond, these ideas and insights will help you maximize the customer-engagement and revenue-building opportunities of CRM personalization in retail marketing.
We’re making a sweeping proclamation: Customer choice is at the greatest level of all time. How to get your message heard above the competitive clamor? Implement and act on VOC research.
See how experiential rewards can bring new life to your customer retention strategies and create stronger customer connections. Plus, five top real-life examples.
The customer engagement marketing definition continues to evolve as customers decide when and where to interact with brands. Here’s how retail marketers can create an aligned, customer-centric engagement strategy that increases retention, loyalty and profits.
Customer segmentation is a modern retail marketing essential. To get the most out of it, though, you need to create a customer profile system, or customer personas. We’ll help you get started.