Customer Relationship Marketing Blog

The most effective loyalty programs don’t have to be household names to be successful. Get the secrets from seven lesser-known programs that deliver maximum value to their loyal customers — and enjoy increased engagement and profits.

Did you know? Households without children at home tend to be more loyal than those with children. Get the inside scoop and other insights to help guide your customer retention strategies based on the presence (or absence) of children in a home. From our exclusive Retail Customer Loyalty Study.

CRM in retail stretches far beyond loyalty programs or technology. Here, we share an essential definition of just what CRM means today. Then we showcase six examples of retailers using different CRM strategies to achieve their customer retention goals.

Leverage insights on these key demographics from our 2018 Retail Customer Loyalty Study to help inform your customer retention and relationship strategies. As a retailer, you may think of consumer...

Tips and insights to help today’s retailers improve the customer experience and stay competitive. According to Amazon CEO Jeff Bezos, “Our customers are loyal to us right up until the...

From AI to dynamic content and beyond, these ideas and insights will help you maximize the customer-engagement and revenue-building opportunities of CRM personalization in retail marketing.

We’re making a sweeping proclamation: Customer choice is at the greatest level of all time. How to get your message heard above the competitive clamor? Implement and act on VOC research.

CRM retargeting can be an effective and affordable digital marketing tool to re-engage previous customers and acquire new ones. Here’s what you need to know about how CRM retargeting works — and how it can increase your conversion rates.

See how experiential rewards can bring new life to your customer retention strategies and create stronger customer connections. Plus, five top real-life examples.

The customer engagement marketing definition continues to evolve as customers decide when and where to interact with brands. Here’s how retail marketers can create an aligned, customer-centric engagement strategy that increases retention, loyalty and profits.