Discounting can do serious damage to your store’s reputation — and your bottom line. See how to improve retail sales performance and build traffic by going beyond pricing offers, and looking to your brand and your loyalty program.
Improving the customer experience is a key focus for Amazon, who continues to dominate the retail industry both online and offline. Here’s a look at Amazon’s business strategy in 2019 and what it means for today’s retailers.
Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition.
Discover the factors most likely to influence African American brand loyalty, based on responses to our 2018 Retail Customer Loyalty Study.
Even in a digital age when consumers can be targeted at an individual level, customer segmentation strategies remain a valid technique for improving retailer’s marketing ROI. Dig into some basics and learn about specific segmentation solutions you can leverage.
As technology and consumer behavior continue to evolve, it’s essential for retail marketers to stay ahead of the curve. Keep your eye on these four current retail technology trends that can boost customer engagement, improve operations and deliver ROI.