How to Create a Best-in-Class Retail Loyalty Rewards Program: A Look at Talbots’ Classic Awards

By CCG Retail Marketing Blog

See how this national fashion retailer used four loyalty best practices to push its customer engagement — and profits — to new heights. By Sandra Gudat, President/CEO Nearly 100 major retailers have taken our Loyalty Marketing Assessment since its introduction in mid-2016. The Assessment grades customer loyalty programs to help retailers…

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Segmentation lifts marketing results

By CCG Financial Marketing Blog

Key CCG Services CCG’s work with this college lender included: Consulting Database analysis Data appending and customer segmentation Creative services Customer Segmentation Improves Marketing Efforts When a regional private college lender wanted to bolster its efforts to grow market share in an era of increasing competition, it knew it needed…

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