Focus on these three tactics to keep your customers (and your CEO) happy. With interest rates on the rise, bank profits are likely to rise, too — but only if consumers keep up the same borrowing pace. While interest rate hikes indicate a strong economy, there’s also a chance that…
Follow the evolution of customer target marketing to identify techniques that can boost your customer engagement — and ROI. By Guest Blogger Leigh Allbritton The mantra of customer relationship management (CRM) and customer targeting has always been to deliver the right message to the right customer at the right time….
Find tips on how to go beyond the job description bullets to uncover the right CRM Director to head your CRM effort. Finding someone who can be an effective agent-of-change and the right fit for your culture is key — but it can be like seeking out a unicorn. By…
By Sandra Gudat, President/CEO Sometimes you can’t quite put your finger on it, you just know something isn’t right with your loyalty program. But often there are signs — your loyalty membership penetration is dropping or fewer customers are redeeming their rewards, for instance. What follows are six signs that…
Focus on these key areas to increase customer engagement and ROI in the year ahead. Before diving head first into a new year of financial marketing campaigns, consider taking some time to review which strategies worked (and didn’t) during the past 12 months. If your campaigns came in…
Discover three cross-device tracking tactics — and how to use the resulting data to target retail customers and improve your marketing campaign performance. Retail marketers have long relied on customer data and analytics to build knowledge and engagement — ultimately, to be there at the right time, with the right…
See how this national fashion retailer used four loyalty best practices to push its customer engagement — and profits — to new heights. By Sandra Gudat, President/CEO Nearly 100 major retailers have taken our Loyalty Marketing Assessment since its introduction in mid-2016. The Assessment grades customer loyalty programs to help retailers…
Here’s how to create a cultural shift within your company — to win the resources you need and maximize the impact of your retail marketing testing and measurement strategies. By Lane Ware, Senior Vice President, Consulting & Account Services With the ongoing proliferation of retail marketing tools and opportunities, the…
Loyalty marketing is moving fast out there, and as we help marketers battle to most effectively earn and keep customers, some issues repeatedly appear. Here are 10 of the top mistakes we’ve seen – and how to fix them. Ignoring the Big Picture Take a step back and conduct an…
Learn how to reach your customers where they are and have them opt-in to your communications. With more people ditching their landlines and embracing mobile and online communication channels, the days of banks selling their products via telemarketing have mostly gone by the wayside. In fact, a recent FICO survey…
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
