Learn how to deliver the right financial marketing content to the right audience. Creating and delivering the right message for the right audience can be a time-consuming and costly undertaking, not to mention somewhat of a guessing game. What resonates with one segment might be meaningless to another. But determining…
By Sandra Gudat, President/CEO It goes without saying that our customers are our greatest assets. The goal of every CMO is to develop these assets and grow their value to the company. And, as retailers know all too well these days, customers are humans and as such their relationships with…
Will brick-and-mortar Amazon stores be as seamless as online shopping? Amazon’s plan to open multiple brick-and-mortar stores this year is leaving many scratching their heads. After all, why would one of the largest, most successful online retailers focus on physical stores when so many retailers are struggling to keep their…
After years of mortgage interest rates hovering in the basement, we’re now seeing those numbers climb. Exactly how far they’ll go, no one knows. Regardless, homeowners and potential homebuyers will likely react to the shift. How can your financial institution adjust its mortgage marketing strategies to take advantage of that…
How to use CRM re-targeting, social CRM and other cross-channel CRM strategies to build or enhance your loyalty program. By Lane Ware, SVP Consulting and Account Services So, you’ve conquered integrating your loyalty program into all your CRM marketing channels, and your marketing calendar proves it. Every quarter you have…
Qualifications to seek on your quest to find the best. By Guest Blogger Katie Tingley, President and Founder, The Tingley Advantage Inc. Imagine your business gaining market share and outpacing your competitors’ growth rate because you found a way to identify meaningful, actionable insights that engage your customers like never…
Focus on these three tactics to keep your customers (and your CEO) happy. With interest rates on the rise, bank profits are likely to rise, too — but only if consumers keep up the same borrowing pace. While interest rate hikes indicate a strong economy, there’s also a chance that…
Follow the evolution of customer target marketing to identify techniques that can boost your customer engagement — and ROI. By Guest Blogger Leigh Allbritton The mantra of customer relationship management (CRM) and customer targeting has always been to deliver the right message to the right customer at the right time….
Find tips on how to go beyond the job description bullets to uncover the right CRM Director to head your CRM effort. Finding someone who can be an effective agent-of-change and the right fit for your culture is key — but it can be like seeking out a unicorn. By…
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
