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    CCG Customer Relationship Marketing Blog

    Dec 27
    Love1

    African American Brand Loyalty: Insights on One of Retail’s Most Loyal Ethnic Group

    By Sandra Gudat CCG Retail Marketing Blog 3 Comments

    Discover the factors most likely to influence African American brand loyalty, based on responses to our 2018 Retail Customer Loyalty Study.

    Read More
    Dec 15
    Love2

    Financial Real Estate News & Statistics

    By Greg Sultan CCG Financial Services Marketing Blog No Comments

    CCG is pleased to share this housing market news, featuring a snapshot of key real estate statistics from our proprietary research. Plus, our financial strategist shares a quick tip on what it all means to lenders.

    Read More
    Dec 12
    Love2

    CRM Activities to Review & Refresh in 2020

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.

    Read More
    Nov 29
    Love1

    Advanced Customer Segmentation Techniques

    By Bill Schneider CCG Retail Marketing Blog No Comments

    Even in a digital age when consumers can be targeted at an individual level, customer segmentation strategies remain a valid technique for improving retailer’s marketing ROI. Dig into some basics and learn about specific segmentation solutions you can leverage.

    Read More
    Nov 29
    Love2

    8 Ways to Improve the Customer Experience in Banking

    By Greg Sultan CCG Financial Services Marketing Blog No Comments

    Creating a better customer experience in banking is about understanding and responding to your customers’ needs at every touchpoint. When done effectively, it builds trust and strengthens relationships that lead to long-term loyalty. Here are eight strategies to boost customer experience at your bank.

    Read More
    Oct 31
    Love6

    Top Factors Influencing Retail Customer Loyalty

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    New from our 2018 Retail Customer Loyalty Study: Discover what factors influence customer loyalty and leverage the insights to stand apart from the competition.

    Read More
    Oct 11
    Love5

    Top Retail Technology Trends That Should Be on Every Marketer’s Radar

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    As technology and consumer behavior continue to evolve, it’s essential for retail marketers to stay ahead of the curve. Keep your eye on these four current retail technology trends that can boost customer engagement, improve operations and deliver ROI.

    Read More
    Sep 27
    Love4

    How to Win Back Lapsed Customers

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Our Retail Customer Loyalty Study revealed a new perspective on lapsed customers — who may be more loyal than you think. See why it’s time to re-think your definition of inactive and refresh your win-back strategies.

    Read More
    Sep 18
    Love6

    Which to Pick: Chief Customer Officer or VP of CRM?

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Get insights to help you decide which of these positions will work best to push your organization forward on its customer-centric journey.

    Read More
    Aug 27
    Love3

    6 of the Best Loyalty Programs You’ve Never Heard Of

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    The most effective loyalty programs don’t have to be household names to be successful. Get the secrets from seven lesser-known programs that deliver maximum value to their loyal customers — and enjoy increased engagement and profits.

    Read More
    Previous 1 … 3 4 5 6 7 … 11 Next

    About Us:

    CCG is a full-service customer relationship marketing agency. We create and implement a comprehensive list of marketing programs and services that nurture customer relationships through increased retention, engagement and loyalty for our retail and financial clients.

    CCG Interactive Loyalty Assessment Tool

    How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

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    Customer Communications Group
    A customer relationship marketing (CRM) agency focused on loyalty and retention.

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    © 2021 CCG.

    • About
      • Chief Engineers
      • Careers
    • Retail Marketing
      • Retail CRM & Loyalty Marketing Experts
      • Retail Marketing Services
      • Areas of Expertise
        • Customer Experience & Customer Engagement Agency
        • Customer Loyalty Agency
        • Customer-Centric Agency & CRM Support Services
      • Retail Marketing Resources
      • Loyalty Assessment Tool
    • Financial Marketing
      • Financial Marketing Experts
      • Financial Marketing Solutions & Services
      • Financial Marketing Resources
    • Contact
    • CCG Blog
      • Retail Loyalty Marketing Articles
      • Financial Marketing Articles
    • Request Consultation

      Exclusive 2020 Brand Loyalty Statistics

      2020 Customer Loyalty White paper

      Get exclusive insights in our latest Retail Customer Loyalty Study. Discover:

      • Which retailers are winning at loyalty today — and why
      • The impact of COVID-19 on consumer shopping and spending behavior
      • Year-over-year loyalty statistic comparisons
      • How the factors that create and maintain loyalty have changed since last year
      • How demographics affect loyalty drivers in 2020

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