What happens when you layer digital preferences on top of mass affluent banking habits? You get wealthy “Generation Digitals.” Learn what makes them tick — and how to win them over.
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Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition.
Discover the factors most likely to influence African American brand loyalty, based on responses to our 2018 Retail Customer Loyalty Study.
CCG is pleased to share this housing market news, featuring a snapshot of key real estate statistics from our proprietary research. Plus, our financial strategist shares a quick tip on what it all means to lenders.
Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.
Even in a digital age when consumers can be targeted at an individual level, customer segmentation strategies remain a valid technique for improving retailer’s marketing ROI. Dig into some basics and learn about specific segmentation solutions you can leverage.
Creating a better customer experience in banking is about understanding and responding to your customers’ needs at every touchpoint. When done effectively, it builds trust and strengthens relationships that lead to long-term loyalty. Here are eight strategies to boost customer experience at your bank.
New from our 2018 Retail Customer Loyalty Study: Discover what factors influence customer loyalty and leverage the insights to stand apart from the competition.
As technology and consumer behavior continue to evolve, it’s essential for retail marketers to stay ahead of the curve. Keep your eye on these four current retail technology trends that can boost customer engagement, improve operations and deliver ROI.
Our Retail Customer Loyalty Study revealed a new perspective on lapsed customers — who may be more loyal than you think. See why it’s time to re-think your definition of inactive and refresh your win-back strategies.
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
