The path to the CMO chair in today’s retail marketing world is paved with customer- and data-driven skills most CRM leaders already have. CCG President and CEO Sandra Gudat digs into the details.
Forget death and taxes. The only sure thing in retail marketing today is change. Keeping up is more stressful than simple — yet it’s essential for CMOs and their retail businesses. These insights and strategies can help.
Artificial intelligence (AI) is expected to be a $16.5 billion market by 2019. Learn how retail marketers can use AI to support specific strategic objectives, build brand affinity, increase sales and build customer engagement.
If you use credit bureau scores to prequalify candidates for your mailing lists, you could be losing 15 percent of your audience. Changing to a custom credit risk score can help rebuild your customer and prospect list, and more.
What is experiential marketing? And what isn’t? More importantly, how do you set yourself up for strategic success using this modern go-to tactic for savvy retail loyalty marketers? CCG SVP Lane Ware has the answers.
Rise above the noise by engaging customers and prospects with these storytelling marketing secrets and examples. These tactics will ensure that your brand message is not only heard, but stands out among the competition.
Inbox overload is real. So how will your emails stand out from the crowd and get opened? You have to keep them fresh, creative and relevant. These four email marketing trends can help. Plus: Email design best practices you can’t neglect.
Learn how to deliver the right financial marketing content to the right audience. Creating and delivering the right message for the right audience can be a time-consuming and costly undertaking, not to mention somewhat of a guessing game. What resonates with one segment might be meaningless to another. But determining…