Upcoming changes to revenue recognition standards could impact your loyalty program, customer incentive and gift card accounting. Make sure you’re prepared with this overview of core areas related to customer marketing.
Competition from fintech companies isn’t going away anytime soon. Learn how to beat them at their own game by incorporating the latest digital strategies, tactics and industry best practices for engaging and retaining customers.
It can cost seven to 10 times less to keep an existing customer than acquire a new one. And those repeat customers spend more than the newcomers. Try these top customer retention tactics to reap the rewards.
The path to the CMO chair in today’s retail marketing world is paved with customer- and data-driven skills most CRM leaders already have. CCG President and CEO Sandra Gudat digs into the details.
Forget death and taxes. The only sure thing in retail marketing today is change. Keeping up is more stressful than simple — yet it’s essential for CMOs and their retail businesses. These insights and strategies can help.
Artificial intelligence (AI) is expected to be a $16.5 billion market by 2019. Learn how retail marketers can use AI to support specific strategic objectives, build brand affinity, increase sales and build customer engagement.
If you use credit bureau scores to prequalify candidates for your mailing lists, you could be losing 15 percent of your audience. Changing to a custom credit risk score can help rebuild your customer and prospect list, and more.