With interest rates rising and refinance activity slowing, it’s time to shift gears to purchase mortgages. We share data-driven mortgage marketing strategies to help you engage customers and prospects, generate leads, increase conversions and boost profits.
Amazon continues to dominate customer loyalty, even without a traditional rewards program. Learn what they’re doing, the key to their loyalty marketing strategy, and how you can apply their tactics to your own rewards program and customer loyalty initiatives.
Financial content done well can help position your brand as a trusted advisor, build long-term customer relationships and create the kind of engagement that ultimately grows revenue. These strategies and best practices will help you get there.
Learn how to measure customer engagement and customer loyalty to help gauge the health of your loyalty program and make sure it stays on track to meeting goals. Plus, discover six metrics to make part of your next loyalty audit and set your program up for success.
Research shows that consumers want their banks to deliver relevant content that addresses an interest or need or helps them solve a problem. Learn how to choose the right personal finance topics for your specific audiences for higher engagement and ROI.
Loyalty program problems can abound when you turn plans into reality. Whether you’re developing a new program or improving an existing one, these insights will help you avoid eight common challenges.
Our third annual Retail Customer Loyalty Study reveals how consumer shopping behavior and the factors influencing brand loyalty have changed since 2019.
Loyalty programs can create long-term, profitable customer relationships. But to be effective, they need to offer relevant, innovate rewards. Here’s how to pick loyalty program benefits that differentiate your program and help drive customer behavior.
When banks use data to gain a better understanding of their customers they can quickly personalize messaging to strengthen current relationships and build new ones. We share today’s hottest data-based trends and strategies to help drive your financial marketing personalization tactics.
Learn about different types of customer research, how to determine the right methodology and best practices to ensure actionable results.