The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. These insights and examples show you how to get it right.
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Discover the factors most likely to influence Hispanic brand loyalty, based on responses to our 2019 Retail Customer Loyalty Study.
For your marketing messages to stand out from the hundreds of communications your customers receive every week, you need relevant content. These three tactics will help you create it by uncovering customer needs, interests and preferences.
You may think of consumer affluence as it relates to your product selection, branding and marketing. But did you know it also affects loyalty? We reveal the relationship, so you can leverage it to guide your customer retention strategies.
Today’s successful retailers are using hyper-localization strategies to drive traffic, increase loyalty and boost sales. Learn how this personalized approach can help you build stronger relationships with your customers.
Content may be king, but only if you do it right. Leveraging the consumer decision process can help you create relevance that resonates with your customers and leads to greater engagement, loyalty and profitability.
Our second annual Retail Customer Loyalty Study reveals how consumer shopping behavior and the factors driving loyalty have changed since 2018.
It’s time to take the pulse of your loyalty initiative, gauge its performance and fix any weak points before it’s too late. A loyalty audit that reviews these customer loyalty metrics is the first step.
Get insights on the characteristics of Generation Z and what they mean to your marketing plans. By Sandra Gudat, President/CEO Every generation gets its time in the spotlight. While millennials...
Read MoreBanks have more opportunity than ever to interact with their customers. Yet putting a digital strategy in place is often easier said than done. Here are three key digital marketing strategies to focus on for increased engagement, trust and revenue.
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
