CCGCCGCCGCCG
  • About
    • Chief Engineers
    • Careers
  • Retail Marketing
    • Retail CRM & Loyalty Marketing Experts
    • Retail Marketing Services
    • Areas of Expertise
      • Customer Experience & Customer Engagement Agency
      • Customer Loyalty Agency
      • Customer-Centric Agency & CRM Support Services
    • Retail Marketing Resources
    • Loyalty Assessment Tool
  • Financial Marketing
    • Financial Marketing Experts
    • Financial Marketing Solutions & Services
    • Financial Marketing Resources
  • Contact
  • CCG Blog
    • Retail Loyalty Marketing Articles
    • Financial Marketing Articles
  • Request Consultation

    CCG Customer Relationship Marketing Blog

    Jun 16
    Love0

    Financial Services Content Marketing: Building the Case for Value-Added Content

    By Greg Sultan CCG Financial Services Marketing Blog No Comments

    A value-added content strategy for financial services can increase customer engagement and cross-sells, improve customer profitability and enhance company reputation. We share the stats and facts.

    Read More
    Apr 17
    Love0

    When Marketing Meets Retail Information Technology: Improving Cross-Department Collaboration

    By Lane Ware CCG Retail Marketing Blog No Comments

    Retail marketers are increasingly leading the charge to source and implement the right solution to create and support the optimal customer experience. Our eight IT collaboration tips will help ensure your next initiative runs smoothly.

    Read More
    Apr 15
    Love0

    6 Strategies to Strengthen Your Refi Marketing Campaigns in 2020

    By Greg Sultan CCG Financial Services Marketing Blog No Comments

    A perfect storm of circumstances is creating mortgage refinance opportunities for financial institutions. To take advantage of this trend — while increasing customer engagement and retention — try these six refinance marketing strategies.

    Read More
    Apr 01
    Love0

    Types of Customers and Customer Shopping Personalities, and Their Impact on Brand Loyalty

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    What makes customers loyal to a specific retailer? Our research provides insights on the most important factors driving different types of customers to love a given brand. See how you can use the stats to build customer retention.

    Read More
    Mar 17
    Love0

    What can today’s loyalty technology do for you?

    By Sandra Gudat CCG Retail Marketing Blog One Comment

    Three experts share insights on how the loyalty tech stack is evolving to help retail marketers overcome today’s challenges and continue strengthening customer relationships.

    Read More
    Feb 20
    Love0

    How to Create Compelling Financial Services Social Media Content

    By Suzy Buglewicz CCG Financial Services Marketing Blog No Comments

    As a financial marketer, you already know that you need to reach your customers where they are — and that includes a strong brand presence on social media channels. Ensure that your messages stand out with these tips and tactics for creating compelling financial services social media content.

    Read More
    Feb 06
    Love0

    The Definitive Guide to Customer Relationship Management (CRM)

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Customer relationship management (CRM) has become a catch-all phrase in retail marketing. Our guide breaks down what CRM really is, how it can benefit your company and how you can build a business case to sell it to the C-suite.

    Read More
    Jan 20
    Love0

    How Walmart Customer Loyalty Is Rising to the Top

    By Sandra Gudat CCG Retail Marketing Blog No Comments

    Without a customer loyalty program, Walmart is nonetheless winning the loyalty wars today. See the strategies they’re using and find takeaways for your own organization.

    Read More
    Jan 13
    Love0

    Drive Sales by Mapping the Retail Customer Loyalty Journey

    By Lane Ware CCG Retail Marketing Blog No Comments

    Unique personas, touchpoints and lifestages make loyalty program customer journey mapping a challenge. But shorter sales cycles, additional repeat purchases and less churn are worth the effort. Guest blogger Lane Ware shares insights to get started.

    Read More
    Dec 05
    Love0

    Financial Marketing Strategies to Battle Fintech Competition in 2020

    By Greg Sultan CCG Financial Services Marketing Blog One Comment

    The number of fintech companies continues to grow, and consumers are increasingly willing to give them a try. Learn how to stay a step ahead by of the competition with the latest digital strategies, tactics and industry best practices for engaging and retaining customers.

    Read More
    Previous 1 2 3 4 … 11 Next

    About Us:

    CCG is a full-service customer relationship marketing agency. We create and implement a comprehensive list of marketing programs and services that nurture customer relationships through increased retention, engagement and loyalty for our retail and financial clients.

    CCG Interactive Loyalty Assessment Tool

    How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

    Get Started

    Categories

    • CCG Financial Services Marketing Blog
    • CCG Retail Marketing Blog

    Customer Communications Group
    A customer relationship marketing (CRM) agency focused on loyalty and retention.

    Share This

    Share on LinkedIn
    Linkedin
    Tweet about this on Twitter
    Twitter
    Share on Facebook
    Facebook
    • About
    • Chief Engineers
    • Careers
    • Contact
    • Privacy
    • Retail Marketing
    • Retail Marketing Consultants
    • Capabilities & Services
    • Retail Marketing Resources
    • Loyalty Assessment Tool
    • Customer Experience & Customer Engagement Agency
    • Customer Loyalty Agency
    • Customer-Centric Agency & CRM Support Services
    • Financial Marketing
    • Financial Marketing Experts
    • Capabilities & Services
    • Financial Marketing Resources

    © 2021 CCG.

    • About
      • Chief Engineers
      • Careers
    • Retail Marketing
      • Retail CRM & Loyalty Marketing Experts
      • Retail Marketing Services
      • Areas of Expertise
        • Customer Experience & Customer Engagement Agency
        • Customer Loyalty Agency
        • Customer-Centric Agency & CRM Support Services
      • Retail Marketing Resources
      • Loyalty Assessment Tool
    • Financial Marketing
      • Financial Marketing Experts
      • Financial Marketing Solutions & Services
      • Financial Marketing Resources
    • Contact
    • CCG Blog
      • Retail Loyalty Marketing Articles
      • Financial Marketing Articles
    • Request Consultation
      Want to build a stronger connection between your brand and your customers?

      See how a strategic content marketing plan can help you increase engagement, acquisition and retention. Our free whitepaper helps you:

      • Set content goals
      • Define your audience
      • Create engaging content … and more!

      Download Now
      Creating financial content for the buyer journey