If your brand doesn’t dominate the spotlight, growing your share of voice can boost your visibility among customers and keep you one step ahead of your competitors. We explain how to get share of voice and how to use it to optimize your marketing dollars.
Billions of people with disabilities have difficulty engaging with traditionally designed and coded emails. These email accessibility best practices can help improve their experience — and your email performance.
What drives supermarket and grocery store loyalty?
The best retail loyalty programs succeed by delivering value and delighting customers with the right mix of benefits. We share the secrets to success for 10 loyalty programs flying under the radar with the mass market — but not their customers.
Our Retail Customer Loyalty Study revealed a new perspective on lapsed customers — who may be more loyal than you think. See why it’s time to re-think your definition of inactive and refresh your win-back strategies.
From bank rewards programs to building trust and offering financial guidance, we share five top strategies for creating and sustaining customer loyalty (and profitability).
The increasing interest rate environment impacts banks and credit unions with increased risk of defection for deposit and lending account customers. We share tips and strategies to keep your customers happy, engaged and loyal for the long-term.
Gain insights on marketing to Hispanic consumers, including factors most likely to influence Hispanic brand loyalty, based on our 2022 Retail Customer Brand Loyalty Study.
Retail CRM stretches far beyond loyalty programs or technology. Here, we share what CRM in retail means today. Then we showcase eight examples of retailers using different CRM strategies to achieve their customer retention goals.
Consumers expect personalized interactions with retailers and are more likely to purchase from brands that offer them. Retail localization and hyper-localization create personalization through geo-specific information. We share benefits, strategies and real-life examples.
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