See how experiential rewards can bring new life to your customer retention strategies and create stronger customer connections. Plus, five top real-life examples.
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The customer engagement marketing definition continues to evolve as customers decide when and where to interact with brands. Here’s how retail marketers can create an aligned, customer-centric engagement strategy that increases retention, loyalty and profits.
To truly evaluate customer engagement, you must go beyond opens and click-thrus. We look at seven essential financial email metrics you should be measuring – plus benchmarks to help you gauge your performance.
Customer segmentation is a modern retail marketing essential. To get the most out of it, though, you need to create a customer profile system, or customer personas. We’ll help you get started.
Measuring content marketing performance is critical to engaging customers and prospects, achieving your content goals and maintaining support — and funding — from the C-level execs. These tips and tools can help.
How will retailers use the past year’s CRM trends to adapt their customer retention strategies for a successful 2018? From technologies that enhance data collection to lifestyle and behavioral shifts...
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Creating content consistently is key to keeping your current and future customers engaged and your brand top-of-mind. These tips and tools will fuel your financial content marketing funnel for the long-term.
The stakes are high when choosing the best CRM software. But these six new, affordable plug-ins make it easy to test various solutions and find what’s right for your organization — so you can stay current and competitive.
You’ve seen how content marketing can lead to higher engagement, acquisition, retention and profits. Here’s how to sell your boss on content marketing and prove its value to your financial institution.
You know who they are. The one-time customers who make a single purchase and never return. Every one of them represents a lost opportunity for ongoing revenue. Here’s how to turn the tide of dollars heading out the doors.
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
