Even in a digital age when consumers can be targeted at an individual level, customer segmentation strategies remain a valid technique for improving retailer’s marketing ROI. Dig into some basics and learn about specific segmentation solutions you can leverage.
Creating a better customer experience in banking is about understanding and responding to your customers’ needs at every touchpoint. When done effectively, it builds trust and strengthens relationships that lead to long-term loyalty. Here are eight strategies to boost customer experience at your bank.
As technology and consumer behavior continue to evolve, it’s essential for retail marketers to stay ahead of the curve. Keep your eye on these four current retail technology trends that can boost customer engagement, improve operations and deliver ROI.
Interest rates are inching up and mortgage refis are slowing down. That means you may need to tweak your current refi marketing strategies to stay competitive, and engage and convert your prospects. These five strategies can keep your refi marketing campaigns on track to increased profits.
Get insights to help you decide which of these positions will work best to push your organization forward on its customer-centric journey.
The most effective loyalty programs don’t have to be household names to be successful. Get the secrets from seven lesser-known programs that deliver maximum value to their loyal customers — and enjoy increased engagement and profits.