A value-added content strategy for financial services can increase customer engagement and cross-sells, improve customer profitability and enhance company reputation. We share the stats and facts.
Retail marketers are increasingly leading the charge to source and implement the right solution to create and support the optimal customer experience. Our eight IT collaboration tips will help ensure your next initiative runs smoothly.
A perfect storm of circumstances is creating mortgage refinance opportunities for financial institutions. To take advantage of this trend — while increasing customer engagement and retention — try these six refinance marketing strategies.
What makes customers loyal to a specific retailer? Our research provides insights on the most important factors driving different types of customers to love a given brand. See how you can use the stats to build customer retention.
Three experts share insights on how the loyalty tech stack is evolving to help retail marketers overcome today’s challenges and continue strengthening customer relationships.
As a financial marketer, you already know that you need to reach your customers where they are — and that includes a strong brand presence on social media channels. Ensure that your messages stand out with these tips and tactics for creating compelling financial services social media content.
Customer relationship management (CRM) has become a catch-all phrase in retail marketing. Our guide breaks down what CRM really is, how it can benefit your company and how you can build a business case to sell it to the C-suite.
Without a customer loyalty program, Walmart is nonetheless winning the loyalty wars today. See the strategies they’re using and find takeaways for your own organization.
Unique personas, touchpoints and lifestages make loyalty program customer journey mapping a challenge. But shorter sales cycles, additional repeat purchases and less churn are worth the effort. Guest blogger Lane Ware shares insights to get started.
The number of fintech companies continues to grow, and consumers are increasingly willing to give them a try. Learn how to stay a step ahead by of the competition with the latest digital strategies, tactics and industry best practices for engaging and retaining customers.
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
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