Our Retail Customer Loyalty Study revealed a new perspective on lapsed customers — who may be more loyal than you think. See why it’s time to re-think your definition of inactive and refresh your win-back strategies.
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Interest rates are inching up and mortgage refis are slowing down. That means you may need to tweak your current refi marketing strategies to stay competitive, and engage and convert your prospects. These five strategies can keep your refi marketing campaigns on track to increased profits.
Get insights to help you decide which of these positions will work best to push your organization forward on its customer-centric journey.
The most effective loyalty programs don’t have to be household names to be successful. Get the secrets from seven lesser-known programs that deliver maximum value to their loyal customers — and enjoy increased engagement and profits.
What do customers want in a bank? Along with all the digital whiz bang, they still value a human connection. These personalized banking strategies can help you deliver it.
Did you know? Households without children at home tend to be more loyal than those with children. Get the inside scoop and other insights to help guide your customer retention strategies based on the presence (or absence) of children in a home. From our exclusive Retail Customer Loyalty Study.
CRM in retail stretches far beyond loyalty programs or technology. Here, we share an essential definition of just what CRM means today. Then we showcase six examples of retailers using different CRM strategies to achieve their customer retention goals.
When interest rates rise, competition for deposit account customers rises, too. How can your bank profit from a rising rate environment? We share tips and strategies to keep your customers happy, engaged and loyal for the long-term.
See why informational messaging is a best practice for bank email marketing programs and get tips for doing it well. Value-added content is an essential element for any financial services...
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Leverage insights on these key demographics from our 2018 Retail Customer Loyalty Study to help inform your customer retention and relationship strategies. As a retailer, you may think of consumer...
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CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
