If your home equity marketing campaigns aren’t performing up to par, the solution could be as close as your database. We share insights on specific data points to leverage so you can deliver the right message to the right audience.
Have you scored your customers recently? A customer value marketing strategy helps you identify top performing customers — and more efficiently allocate your marketing dollars and resources.
Upcoming changes to revenue recognition standards could impact your loyalty program, customer incentive and gift card accounting. Make sure you’re prepared with this overview of core areas related to customer marketing.
Competition from fintech companies isn’t going away anytime soon. Learn how to beat them at their own game by incorporating the latest digital strategies, tactics and industry best practices for engaging and retaining customers.
It can cost seven to 10 times less to keep an existing customer than acquire a new one. And those repeat customers spend more than the newcomers. Try these top customer retention tactics to reap the rewards.
Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition.
The path to the CMO chair in today’s retail marketing world is paved with customer- and data-driven skills most CRM leaders already have. CCG President and CEO Sandra Gudat digs into the details.