CRM in retail stretches far beyond loyalty programs or technology. Here, we share an essential definition of just what CRM means today. Then we showcase six examples of retailers using different CRM strategies to achieve their customer retention goals.
When interest rates rise, competition for deposit account customers rises, too. How can your bank profit from a rising rate environment? We share tips and strategies to keep your customers happy, engaged and loyal for the long-term.
From AI to dynamic content and beyond, these ideas and insights will help you maximize the customer-engagement and revenue-building opportunities of CRM personalization in retail marketing.
We’re making a sweeping proclamation: Customer choice is at the greatest level of all time. How to get your message heard above the competitive clamor? Implement and act on VOC research.
Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.