How Sean Sondreal broke traditions in retail marketing. Everyone dreams of loving their career and excelling in it. For Sean Sondreal, he knew he had a passion and drive for marketing from the time he was 16 years old, when he started a baseball card business with his father. He...
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You’ve got to hand it to TD Bank Canada. The forward-thinking company filmed their customers’ reactions when it replaced its ATM with an “Automated Thanking Machine” that surprised customers with bonuses like plane tickets to see sick relatives. The resulting television commercial became an Internet sensation. Connecting with your customers…
Is the coffee just that good? Or is something else driving the wild success of Starbucks’ loyalty program? Imagine if the active membership in your loyalty program doubled over the course of a year. That’s precisely what Adam Brotman, chief digital officer at Starbucks, expected to see at his company:…
From a shoebox of typewritten cards detailing customer information, to the ability to house and query millions of records on your personal computer, database marketing has rapidly developed over the last two decades. Relationship marketing is a natural outgrowth of these technological advancements in database marketing. The better you know…
Are you selling products — or serving customers? In the eyes of today’s consumer — feeling bulldozed by large banks and helpless against the economic roller coaster — it’s a key distinction. Bottom line: To thrive, your organization needs to focus tightly on providing solutions to customer needs. Here, we…
CCG Interactive Loyalty Assessment Tool
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
Personal Finance Content Topic Optimization ToolTM
An objective, data-based method for identifying personal finance topics that your audience segments really care about — so you can strengthen customer engagement with your brand.
