You’ve got to hand it to TD Bank Canada. The forward-thinking company filmed their customers’ reactions when it replaced its ATM with an “Automated Thanking Machine” that surprised customers with bonuses like plane tickets to see sick relatives. The resulting television commercial became an Internet sensation. Connecting with your customers…
Is the coffee just that good? Or is something else driving the wild success of Starbucks’ loyalty program? Imagine if the active membership in your loyalty program doubled over the course of a year. That’s precisely what Adam Brotman, chief digital officer at Starbucks, expected to see at his company:…
From a shoebox of typewritten cards detailing customer information, to the ability to house and query millions of records on your personal computer, database marketing has rapidly developed over the last two decades. Relationship marketing is a natural outgrowth of these technological advancements in database marketing. The better you know…
Are you selling products — or serving customers? In the eyes of today’s consumer — feeling bulldozed by large banks and helpless against the economic roller coaster — it’s a key distinction. Bottom line: To thrive, your organization needs to focus tightly on providing solutions to customer needs. Here, CCG…
The more products a customer has with you, the longer and stronger their relationship is likely to be. Competition among financial institutions is as fierce as ever. New customers are still likely to desert you in droves — at rates as high as 50 percent within their first year. And…
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
© 2021 CCG.
