Are you selling products — or serving customers? In the eyes of today’s consumer — feeling bulldozed by large banks and helpless against the economic roller coaster — it’s a key distinction. Bottom line: To thrive, your organization needs to focus tightly on providing solutions to customer needs. Here, CCG…
The more products a customer has with you, the longer and stronger their relationship is likely to be. Competition among financial institutions is as fierce as ever. New customers are still likely to desert you in droves — at rates as high as 50 percent within their first year. And…
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
© 2021 CCG.
