Financial Real Estate News & Statistics

By December 15, 2018 May 14th, 2019 CCG Financial Marketing Blog

Enjoy insider insights with this quick snapshot of key housing market data based on our proprietary research and analysis. Plus, get quick tips on what it all means to lenders. Come back for monthly updates!

February 2019 Housing Market News

The new year started off with a bang for real estate, with key metrics all on the upswing. Increasing prices mean we aren’t out of the woods yet when it comes to affordability concerns. But the huge jump in new listings means more choices for home buyers and potentially an easing of heated competition and bidding wars. In general, experts are forecasting a slow and steady real estate market for the year ahead.

Note: All statistics are based on the U.S. real estate market.

Average Asking Price

6
JANUARY $393,351 | DECEMBER $368,047

Median Asking Price

7
JANUARY $264,900 | DECEMBER $245,900

Number of New Listings

32
JANUARY 374,346 | DECEMBER 282,606

Total Active Listings

8
JANUARY 1,038,960 | DECEMBER 959,961

Quick tip: “This is a special time in real estate finance marketing,” says Greg Sultan, CCG senior vice president, financial strategist. “While home buyers will have more opportunities, many homeowners will opt to stay put and remodel. That means you can be successful promoting both purchase mortgages and home equity financing.” To reap the best results, dig into your data so you can create targeted messaging and offers that resonate with each customer, or at least each customer segment.

January 2019 Housing Market News

Key real estate metrics continued their fourth quarter slide in December, with price and inventory dropping. Average and median asking price, as well as new and total listing numbers ended the year overall lower than where they started in January 2018 — although all were higher than a year ago in December 2017. The new year doesn’t have a bright glow, with many experts predicting only small gains in inventory (with a focus on high-end properties), a slowed pace for price increases and rising mortgage interest rates.

Note: All statistics are based on the U.S. real estate market.

Average Asking Price

4
DECEMBER $368,047 | NOV 2018 $388,879

Median Asking Price

1
DECEMBER $245,900 | NOV 2018 $250,000

Number of New Listings

11
DECEMBER 282,606 | NOV 2018 317,894

Total Active Listings

16
DECEMBER 959,961 | NOV 2018 1,151,550

Quick tip: “With a challenging housing year ahead, it’s more important than ever to take a strategic, data-driven approach to your mortgage, refinance and home equity marketing,” says Greg Sultan, CCG senior vice president, financial strategist. Data analytics and modeling, for instance, can help you refine your lists, offers and messaging — which, in turn, can increase engagement and ROI. Research and testing can likewise play an important role by helping you determine the topics and incentives most likely to grab attention and drive action for different customer or prospect segments.

December 2018 Housing Market News

In November, we saw drops in both pricing and number of listings. This wasn’t unexpected, since the market typically sees a seasonal slowing at this time of year. Winter weather puts construction on hold in many parts of the country, limiting the number of newly built homes available. And, in general, people are simply less likely to move when the weather cools and kids are in school. Looking forward, many housing market experts are forecasting more stability in 2019 and possibly even a slight shift toward a buyer’s market environment.

Note: All statistics are based on the U.S. real estate market.

Average Asking Price

1
NOV 2018 $388,879 | OCT 2018 $391,129

Median Asking Price

3
NOV 2018 $250,000 | OCT 2018 $259,900

Number of New Listings

19
NOV 2018 317,894 | OCT 2018 393,014

Total Active Listings

2
NOV 2018 1,151,550 | OCT 2018 1,184,750

Quick tip: While home buyers may be in more of a holiday mood than house-hunting mode, that doesn’t mean they aren’t contemplating the possibility of a move in the new year. “Now is the time to help customers prepare and plan for a potential home purchase,” says Greg Sultan, CCG senior vice president, financial strategist. “Consider focusing your mortgage content marketing efforts on sharing useful prep tips, like checklists to help prospective homebuyers get their finances in shape, tips for creating priority lists of their home wants and needs, and insights on how to research neighborhoods.”

November 2018 Housing Market News

Average home prices and current inventory trended downward slightly during the month of October, while new inventory saw a large drop. This could reflect the time of year as we head into the holiday season where homebuying activity, as well as new construction, typically slows down.

Note: All statistics are based on the U.S. real estate market.

Average Asking Price

0
OCT 2018 $391,129 | SEPT 2018 $392,395

Median Asking Price

1
OCT 2018 $259,900 | SEPT 2018 $265,000

Number of New Listings

11
OCT 2018 393,014 | SEPT 2018 445,134

Total Active Listings

0
OCT 2018 1,184,750 | SEPT 2018 1,192,827

Quick tip: Despite the dip, total listings remain at the second highest point this year. And regardless of current trends, there are always people looking to purchase a home, including current homeowners looking to buy and sell at the same time. “To encourage them to choose your financial institution for their new mortgage, make sure your rates and application information are easy to access across all communication touchpoints, including digital and in-branch channels,” explains Greg Sultan, CCG senior vice president, financial strategist. “Continue to engage buyers by providing helpful information about the home financing process.”

October 2018 Housing Market News

With September data in, we look back at the first three quarters of 2018 to see ups and downs, but an overall stable real estate market. Inventory is the current bright spot, with total listings reaching a 2018 high of 1.19 million. While prices increased, they’re down from May’s highs. Could it be that supply and demand are heading for a convergence point by year’s end? We’ll all have to stay tuned to find out!

Note: All statistics are based on the U.S. real estate market.

Average Asking Price

4
SEPTEMBER 2018 $392,395 | AUGUST 2018 $374,563

Median Asking Price

1
SEPTEMBER 2018 $265,000 | AUGUST 2018 259,900

Number of New Listings

3
SEPTEMBER 2018 445,134 | AUGUST 2018 463,606

Total Active Listings

7
SEPTEMBER 2018 1,192,827 | AUGUST 2018 1,112,077

Quick tip: With more homes available and prices taking a dip, the market is getting a little friendlier for buyers. That makes now a great time to send out educational content on the homebuying process. “By positioning yourself as a helping hand in a confusing and intimidating process, you can win more business than through rate promotions alone,” says Greg Sultan, CCG senior vice president, financial strategist. “For instance, you can provide tip sheets for finding the right property, checklists that help people prepare financially for a home purchase and articles that explain what to expect from the mortgage application process. In doing so, you can increase the confidence of both first-time buyers and those who haven’t purchased in years — and build their trust in you.”

Schedule a personal, complimentary discussion to see how CCG’s financial marketing experts can help you leverage data, strategy and creative to create more powerful, effective initiatives to meet your mortgage and home equity portfolio objectives.

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