Focus on these key areas to increase customer engagement and ROI in the year ahead. Before diving head first into a new year of financial marketing campaigns, consider taking some time to review which strategies worked (and didn’t) during the past 12 months. If your campaigns came in…
See what makes this unique group tick — and how to win them over. You know about the mass affluent. You know about Baby Boomers, Generation X and Millennials. But what happens when you layer digital preferences on top of these segments? You might get some surprises. We provide a…
Learn how to reach your customers where they are and have them opt-in to your communications. With more people ditching their landlines and embracing mobile and online communication channels, the days of banks selling their products via telemarketing have mostly gone by the wayside. In fact, a recent FICO survey…
Try this three-step plan to organize an effective initiative. A successful omni-channel approach delivers a seamless customer experience across every channel you embrace. No surprise, then, that implementing such an approach isn’t just the responsibility of marketing and IT, but must be an enterprise-wide undertaking. That’s not easy. But it…
Key CCG Services CCG’s work with this college lender included: Consulting Database analysis Data appending and customer segmentation Creative services Customer Segmentation Improves Marketing Efforts When a regional private college lender wanted to bolster its efforts to grow market share in an era of increasing competition, it knew it needed…
Build a strategy to keep deposits when customers start shopping around. When the Federal Reserve Board raised the federal funds rate this past December, your bank was probably ready. Chances are good that you’d developed a rate strategy to handle the change, and perhaps you’ve already announced that the interest…
How to create a strategic editorial calendar in three easy steps. Why is an editorial calendar important? Because it helps you plan ahead, so you aren’t scrambling for ideas at the last minute. And because it helps you stay organized long-term by identifying workflow, deadlines, responsibilities and more. Plus, it…
From a shoebox of typewritten cards detailing customer information, to the ability to house and query millions of records on your personal computer, database marketing has rapidly developed over the last two decades. Relationship marketing is a natural outgrowth of these technological advancements in database marketing. The better you know…
Are you selling products — or serving customers? In the eyes of today’s consumer — feeling bulldozed by large banks and helpless against the economic roller coaster — it’s a key distinction. Bottom line: To thrive, your organization needs to focus tightly on providing solutions to customer needs. Here, CCG…
