Your customers’ inboxes are overflowing with emails. So how can you make sure that your messages stand out and are opened, read and clicked? These tested tips and tricks will help you improve email open rates, click-thrus and profits.
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If you use credit bureau scores to prequalify candidates for your mailing lists, you could be losing 15 percent of your audience. Changing to a custom credit risk score can help rebuild your customer and prospect list, and more.
Learn how to deliver the right financial marketing content to the right audience. Creating and delivering the right message for the right audience can be a time-consuming and costly undertaking, not to mention somewhat of a guessing game. What resonates with one segment might be meaningless to another. But determining…
After years of mortgage interest rates hovering in the basement, we’re now seeing those numbers climb. Exactly how far they’ll go, no one knows. Regardless, homeowners and potential homebuyers will likely react to the shift. How can your financial institution adjust its mortgage marketing strategies to take advantage of that…
Focus on these three tactics to keep your customers (and your CEO) happy. With interest rates on the rise, bank profits are likely to rise, too — but only if consumers keep up the same borrowing pace. While interest rate hikes indicate a strong economy, there’s also a chance that…
Focus on these key areas to increase customer engagement and ROI in the year ahead. Before diving head first into a new year of financial marketing campaigns, consider taking some time to review which strategies worked (and didn’t) during the past 12 months. If your campaigns came in…
Learn how to reach your customers where they are and have them opt-in to your communications. With more people ditching their landlines and embracing mobile and online communication channels, the days of banks selling their products via telemarketing have mostly gone by the wayside. In fact, a recent FICO survey…
Build business, and long-lasting relationships, by providing consumers with information on the home financing process. There are currently some 75 million homeowners in the United States¹ — and at one...
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Try this three-step plan to organize an effective initiative. A successful omni-channel approach delivers a seamless customer experience across every channel you embrace. No surprise, then, that implementing such an approach isn’t just the responsibility of marketing and IT, but must be an enterprise-wide undertaking. That’s not easy. But it…
Key CCG Services CCG’s work with this college lender included: Consulting Database analysis Data appending and customer segmentation Creative services Customer Segmentation Improves Marketing Efforts When a regional private college lender wanted to bolster its efforts to grow market share in an era of increasing competition, it knew it needed…
