After years of mortgage interest rates hovering in the basement, we’re now seeing those numbers climb. Exactly how far they’ll go, no one knows. Regardless, homeowners and potential homebuyers will likely react to the shift. How can your financial institution adjust its mortgage marketing strategies to take advantage of that…
Focus on these three tactics to keep your customers (and your CEO) happy. With interest rates on the rise, bank profits are likely to rise, too — but only if consumers keep up the same borrowing pace. While interest rate hikes indicate a strong economy, there’s also a chance that…
Focus on these key areas to increase customer engagement and ROI in the year ahead. Before diving head first into a new year of financial marketing campaigns, consider taking some time to review which strategies worked (and didn’t) during the past 12 months. If your campaigns came in…
Learn how to reach your customers where they are and have them opt-in to your communications. With more people ditching their landlines and embracing mobile and online communication channels, the days of banks selling their products via telemarketing have mostly gone by the wayside. In fact, a recent FICO survey…
Try this three-step plan to organize an effective initiative. A successful omni-channel approach delivers a seamless customer experience across every channel you embrace. No surprise, then, that implementing such an approach isn’t just the responsibility of marketing and IT, but must be an enterprise-wide undertaking. That’s not easy. But it…
Key CCG Services CCG’s work with this college lender included: Consulting Database analysis Data appending and customer segmentation Creative services Customer Segmentation Improves Marketing Efforts When a regional private college lender wanted to bolster its efforts to grow market share in an era of increasing competition, it knew it needed…
Build a strategy to keep deposits when customers start shopping around. When the Federal Reserve Board raised the federal funds rate this past December, your bank was probably ready. Chances are good that you’d developed a rate strategy to handle the change, and perhaps you’ve already announced that the interest…
How to create a strategic editorial calendar in three easy steps. Why is an editorial calendar important? Because it helps you plan ahead, so you aren’t scrambling for ideas at the last minute. And because it helps you stay organized long-term by identifying workflow, deadlines, responsibilities and more. Plus, it…
From a shoebox of typewritten cards detailing customer information, to the ability to house and query millions of records on your personal computer, database marketing has rapidly developed over the last two decades. Relationship marketing is a natural outgrowth of these technological advancements in database marketing. The better you know…
