To truly evaluate customer engagement, you must go beyond opens and click-thrus. We look at seven essential financial email metrics you should be measuring – plus benchmarks to help you gauge your performance.
Measuring content marketing performance is critical to engaging customers and prospects, achieving your content goals and maintaining support — and funding — from the C-level execs. These tips and tools can help.
You’ve seen how content marketing can lead to higher engagement, acquisition, retention and profits. Here’s how to sell your boss on content marketing and prove its value to your financial institution.
Competition from fintech companies isn’t going away anytime soon. Learn how to beat them at their own game by incorporating the latest digital strategies, tactics and industry best practices for engaging and retaining customers.
Your financial services marketing department has goals and objectives. Email marketing can help you achieve them — especially if your campaigns are based on a strategic email testing plan. Read on for more insights.
Your customers’ inboxes are overflowing with emails. So how can you make sure that your messages stand out and are opened, read and clicked? These tested tips and tricks will help you improve email open rates, click-thrus and profits.
If you use credit bureau scores to prequalify candidates for your mailing lists, you could be losing 15 percent of your audience. Changing to a custom credit risk score can help rebuild your customer and prospect list, and more.
After years of mortgage interest rates hovering in the basement, we’re now seeing those numbers climb. Exactly how far they’ll go, no one knows. Regardless, homeowners and potential homebuyers will likely react to the shift. How can your financial institution adjust its mortgage marketing strategies to take advantage of that…
Focus on these three tactics to keep your customers (and your CEO) happy. With interest rates on the rise, bank profits are likely to rise, too — but only if consumers keep up the same borrowing pace. While interest rate hikes indicate a strong economy, there’s also a chance that…
Focus on these key areas to increase customer engagement and ROI in the year ahead. Before diving head first into a new year of financial marketing campaigns, consider taking some time to review which strategies worked (and didn’t) during the past 12 months. If your campaigns came in…
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