For your marketing messages to stand out from the hundreds of communications your customers receive every week, you need relevant content. These three tactics will help you create it by uncovering customer needs, interests and preferences.
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Content may be king, but only if you do it right. Leveraging the consumer decision process can help you create relevance that resonates with your customers and leads to greater engagement, loyalty and profitability.
CCG is pleased to share this housing market news, featuring a snapshot of key real estate statistics from our proprietary research. Plus, our financial strategist shares a quick tip on what it all means to lenders.
Creating a better customer experience in banking is about understanding and responding to your customers’ needs at every touchpoint. When done effectively, it builds trust and strengthens relationships that lead to long-term loyalty. Here are eight strategies to boost customer experience at your bank.
What do customers want in a bank? Along with all the digital whiz bang, they still value a human connection. These personalized banking strategies can help you deliver it.
Your customers and prospects will consume your content when and where it’s convenient for them. Find out how to stand out from the competition — and leverage your content to increase digital engagement and boost your bottom line.
To truly evaluate customer engagement, you must go beyond opens and click-thrus. We look at seven essential financial email metrics you should be measuring – plus benchmarks to help you gauge your performance.
Measuring content marketing performance is critical to engaging customers and prospects, achieving your content goals and maintaining support — and funding — from the C-level execs. These tips and tools can help.
You’ve seen how content marketing can lead to higher engagement, acquisition, retention and profits. Here’s how to sell your boss on content marketing and prove its value to your financial institution.
Your financial services marketing department has goals and objectives. Email marketing can help you achieve them — especially if your campaigns are based on a strategic email testing plan. Read on for more insights.
Personal Finance Content Topic Optimization ToolTM
An objective, data-based method for identifying personal finance topics that your audience segments really care about — so you can strengthen customer engagement with your brand.
