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    CCG FINANCIAL SERVICES MARKETING BLOG

    Jan 29
    Love1

    Measuring Financial Services Email Engagement

    By Greg Sultan CCG Financial Services Marketing Blog No Comments

    To truly evaluate customer engagement, you must go beyond opens and click-thrus. We look at seven essential financial email metrics you should be measuring – plus benchmarks to help you gauge your performance.

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    Dec 21
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    Measuring Content Marketing Performance

    By Greg Sultan CCG Financial Services Marketing Blog No Comments

    Measuring content marketing performance is critical to engaging customers and prospects, achieving your content goals and maintaining support — and funding — from the C-level execs. These tips and tools can help.

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    Nov 28
    Love0

    Creating Content Consistently in Financial Marketing

    By Suzy Buglewicz CCG Financial Services Marketing Blog No Comments

    Creating content consistently is key to keeping your current and future customers engaged and your brand top-of-mind. These tips and tools will fuel your financial content marketing funnel for the long-term.

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    Oct 30
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    Proving the Importance of Content Marketing for Financial Services

    By Greg Sultan CCG Financial Services Marketing Blog No Comments

    You’ve seen how content marketing can lead to higher engagement, acquisition, retention and profits. Here’s how to sell your boss on content marketing and prove its value to your financial institution.

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    Aug 30
    Love1

    Financial Marketing Strategies to Battle Fintech Competition — and Win

    By Greg Sultan CCG Financial Services Marketing Blog No Comments

    Competition from fintech companies isn’t going away anytime soon. Learn how to beat them at their own game by incorporating the latest digital strategies, tactics and industry best practices for engaging and retaining customers.

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    Jul 18
    Love2

    How to Create an Optimal Email Testing Strategy

    By Greg Sultan CCG Financial Services Marketing Blog No Comments

    Your financial services marketing department has goals and objectives. Email marketing can help you achieve them — especially if your campaigns are based on a strategic email testing plan. Read on for more insights.

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    Jun 19
    Love1

    Want to improve your email metrics?

    By Sushil Wenholz CCG Financial Services Marketing Blog No Comments

    Your customers’ inboxes are overflowing with emails. So how can you make sure that your messages stand out and are opened, read and clicked? These tested tips and tricks will help you improve email open rates, click-thrus and profits.

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    May 30
    Love2

    Increase Your Loan Marketing Lists with Alternative Credit Risk Scoring

    By Greg Sultan CCG Financial Services Marketing Blog No Comments

    If you use credit bureau scores to prequalify candidates for your mailing lists, you could be losing 15 percent of your audience. Changing to a custom credit risk score can help rebuild your customer and prospect list, and more.

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    Mar 30
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    How will rising mortgage interest rates affect your bank marketing strategies?

    By Greg Sultan CCG Financial Services Marketing Blog No Comments

    After years of mortgage interest rates hovering in the basement, we’re now seeing those numbers climb. Exactly how far they’ll go, no one knows. Regardless, homeowners and potential homebuyers will likely react to the shift. How can your financial institution adjust its mortgage marketing strategies to take advantage of that…

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    Feb 27
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    Will rising interest rates impact your loan portfolios?

    By Greg Sultan CCG Financial Services Marketing Blog No Comments

    Focus on these three tactics to keep your customers (and your CEO) happy. With interest rates on the rise, bank profits are likely to rise, too — but only if consumers keep up the same borrowing pace. While interest rate hikes indicate a strong economy, there’s also a chance that…

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    About Us:

    CCG is a full-service financial marketing agency focused on providing actionable, knowledge-driven customer initiatives. Our services, solutions and more than 40 years of industry expertise will help you retain a loyal customer base and grow your portfolios.

    Financial Case Studies

    Email Best Practices Yield Higher Open Rates, Profits Client Sees Lift in Email Performance, Customers Using Newsletters To Build Customer Loyalty & Profits

     

    CCG Financial Articles

    • How to Choose the Right Personal Finance Topics for Your Audience
    • Personalization Trends in Banking
    • Digital Banking in 2020: Navigating Trends and Transformation Through Strategy
    • Financial Services Content Marketing: Building the Case for Value-Added Content
    • 6 Strategies to Strengthen Your Refi Marketing Campaigns in 2020

    Categories

    • CCG Financial Services Marketing Blog
    • CCG Retail Marketing Blog

    Customer Communications Group
    A customer relationship marketing (CRM) agency focused on loyalty and retention.

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    © 2021 CCG.

    • About
      • Chief Engineers
      • Careers
    • Retail Marketing
      • Retail CRM & Loyalty Marketing Experts
      • Retail Marketing Services
      • Areas of Expertise
        • Customer Experience & Customer Engagement Agency
        • Customer Loyalty Agency
        • Customer-Centric Agency & CRM Support Services
      • Retail Marketing Resources
      • Loyalty Assessment Tool
    • Financial Marketing
      • Financial Marketing Experts
      • Financial Marketing Solutions & Services
      • Financial Marketing Resources
    • Contact
    • CCG Blog
      • Retail Loyalty Marketing Articles
      • Financial Marketing Articles
    • Request Consultation