Your financial services marketing department has goals and objectives. Email marketing can help you achieve them — especially if your campaigns are based on a strategic email testing plan. Read on for more insights.
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Your customers’ inboxes are overflowing with emails. So how can you make sure that your messages stand out and are opened, read and clicked? These tested tips and tricks will help you improve email open rates, click-thrus and profits.
If you use credit bureau scores to prequalify candidates for your mailing lists, you could be losing 15 percent of your audience. Changing to a custom credit risk score can help rebuild your customer and prospect list, and more.
After years of mortgage interest rates hovering in the basement, we’re now seeing those numbers climb. Exactly how far they’ll go, no one knows. Regardless, homeowners and potential homebuyers will likely react to the shift. How can your financial institution adjust its mortgage marketing strategies to take advantage of that…
Focus on these three tactics to keep your customers (and your CEO) happy. With interest rates on the rise, bank profits are likely to rise, too — but only if consumers keep up the same borrowing pace. While interest rate hikes indicate a strong economy, there’s also a chance that…
Focus on these key areas to increase customer engagement and ROI in the year ahead. Before diving head first into a new year of financial marketing campaigns, consider taking some time to review which strategies worked (and didn’t) during the past 12 months. If your campaigns came in…
Key CCG Services CCG’s work with this college lender included: Consulting Database analysis Data appending and customer segmentation Creative services Customer Segmentation Improves Marketing Efforts When a regional private college lender wanted to bolster its efforts to grow market share in an era of increasing competition, it knew it needed…
From a shoebox of typewritten cards detailing customer information, to the ability to house and query millions of records on your personal computer, database marketing has rapidly developed over the last two decades. Relationship marketing is a natural outgrowth of these technological advancements in database marketing. The better you know…
Are you selling products — or serving customers? In the eyes of today’s consumer — feeling bulldozed by large banks and helpless against the economic roller coaster — it’s a key distinction. Bottom line: To thrive, your organization needs to focus tightly on providing solutions to customer needs. Here, CCG…
The more products a customer has with you, the longer and stronger their relationship is likely to be. Competition among financial institutions is as fierce as ever. New customers are still likely to desert you in droves — at rates as high as 50 percent within their first year. And…
