High consumer interest in renovations combined with low interest rates should be spurring a home equity lending boom. But many HELOCs have $0 balances. We’ll explain why, then share four strategies to help you turn the tide and grow your HELOC utilization numbers.
As the pandemic and age affect Gen Z financial habits and concerns, it’s time to revisit your marketing plans for this generation. We have stats, facts and advice to help you win over this potentially profitable audience.
Chances are, you’re doing content marketing. But are you doing the kind that really engages customers, enhances your reputation, increases profits — and wins budget approval year after year?
Consumer use of digital channels is growing, but the personal connection in banking has diminished. Evaluating and revising your financial services digital strategy can help you keep up and rebuild relationships.
With interest rates rising and refinance activity slowing, it’s time to shift gears to purchase mortgages. We share data-driven mortgage marketing strategies to help you engage customers and prospects, generate leads, increase conversions and boost profits.
Financial content done well can help position your brand as a trusted advisor, build long-term customer relationships and create the kind of engagement that ultimately grows revenue. These strategies and best practices will help you get there.
Research shows that consumers want their banks to deliver relevant content that addresses an interest or need or helps them solve a problem. Learn how to choose the right personal finance topics for your specific audiences for higher engagement and ROI.
A perfect storm of circumstances is creating mortgage refinance opportunities for financial institutions. To take advantage of this trend — while increasing customer engagement and retention — try these six refinance marketing strategies.
As a financial marketer, you already know that you need to reach your customers where they are — and that includes a strong brand presence on social media channels. Ensure that your messages stand out with these tips and tactics for creating compelling financial services social media content.
The number of fintech companies continues to grow, and consumers are increasingly willing to give them a try. Learn how to stay a step ahead by of the competition with the latest digital strategies, tactics and industry best practices for engaging and retaining customers.
An objective, data-based method for identifying personal finance topics that your audience segments really care about — so you can strengthen customer engagement with your brand.
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