Customer Relationship Marketing (CRM) Blog

Mar 18

2019 Amazon Business Strategy: Goals, Objectives & Retail Marketing Takeaways

By Ray Grau | CCG Retail Marketing Blog | No Comments

Plus, tips & insights to help retailers retain customers and stay competitive. By Sandra Gudat, President/CEO According to Amazon CEO Jeff Bezos, “Our customers are loyal to us right up...

Jan 28

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6 Metrics to Include in Your Retail Loyalty Audit

By Kristin Honiotes | CCG Retail Marketing Blog | No Comments

It’s time to take the pulse of your loyalty initiative, gauge its performance and fix any weak points before it’s too late. A loyalty audit that reviews these critical measurements is the first step.

Jan 15

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Financial Real Estate News & Statistics

By CCG Author | CCG Financial Marketing Blog | No Comments

CCG is pleased to share this housing market news, featuring a snapshot of key real estate statistics from our proprietary research. Plus, our financial strategist shares a quick tip on what it all means to lenders.

Jan 11

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Best in Class Loyalty Program Features to Emulate in 2019

By Kristin Honiotes | CCG Retail Marketing Blog | No Comments

Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition.

Dec 27

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African American Brand Loyalty: Insights on Retail’s Most Loyal Ethnic Group

By Kristin Honiotes | CCG Retail Marketing Blog | No Comments

Discover the factors most likely to influence African American brand loyalty, based on responses to our 2018 Retail Customer Loyalty Study.

Dec 27

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Get to Know Mass Affluents’ Digital Banking Habits

By Kristin Honiotes | CCG Financial Marketing Blog | No Comments

What happens when you layer digital preferences on top of mass affluent banking habits? You get wealthy “Generation Digitals.” Learn what makes them tick — and how to win them over.

Dec 12

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CRM Activities to Review & Refresh in 2019

By Kristin Honiotes | CCG Retail Marketing Blog | No Comments

Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.

Nov 29

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Advanced Customer Segmentation Techniques

By Kristin Honiotes | CCG Retail Marketing Blog | No Comments

Even in a digital age when consumers can be targeted at an individual level, customer segmentation strategies remain a valid technique for improving retailer’s marketing ROI. Dig into some basics and learn about specific segmentation solutions you can leverage.

Nov 29

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8 Ways to Improve the Customer Experience in Banking

By Kristin Honiotes | CCG Financial Marketing Blog | No Comments

Creating a better customer experience in banking is about understanding and responding to your customers’ needs at every touchpoint. When done effectively, it builds trust and strengthens relationships that lead to long-term loyalty. Here are eight strategies to boost customer experience at your bank.

Oct 31

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Top Factors Influencing Retail Customer Loyalty

By Kristin Honiotes | CCG Retail Marketing Blog | No Comments

New from our 2018 Retail Customer Loyalty Study: Discover what factors influence customer loyalty and leverage the insights to stand apart from the competition.