Stay on top of industry trends with our expert CRM blog, offering articles on customer relationship marketing strategies for the retail and financial industries. Here’s where you’ll find news and insights from our own team of CRM experts, as well as top CRM industry thought leaders. Put our tips and best practices to work on your own marketing strategies to increase engagement, retention and loyalty. And see how CCG’s marketing capabilities and services can nurture and grow your customer relationships. Stay on top of the latest CRM news: Sign up for CustomerProfit, our free monthly newsletter, today.
Our fifth annual Retail Customer Brand Loyalty Study reveals how consumer shopping behavior and the factors affecting brand loyalty have changed since 2021. Plus, customer retention statistics and insights to guide your organization’s loyalty initiatives.
Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.
Seventy-two percent of loyalty and rewards program managers have experienced loyalty program fraud — and losses from these scams have been estimated at $1 billion. Help protect your company and your customers with these loyalty fraud detection tips and prevention strategies.
The Walmart+ loyalty program, plus the Walmart CRM, customer service and customer experience strategies have built the kind of customer loyalty any retailer would envy. We dissect the retailer’s approach to glean insights on how these factors continue to drive Walmart customer loyalty success.
Most consumers plan to continue the digital banking habits they developed during the pandemic — making it harder to create strong, personal relationships. These data-driven strategies can help you create personalized digital banking experiences that increase engagement, retention and ROI.
Along with their enormous size, Amazon and Walmart similarities include intense customer loyalty. We pulled from our Retail Customer Brand Loyalty study to see what consumers love about these retailers — and which one is winning the loyalty war.
Loyal customers spend more, shop more and advocate for your brand. Here’s what you need to know increase your customer loyalty, including how to leverage customer loyalty programs.
Using content to build customer loyalty is especially important in today’s highly competitive marketplace, where retailers need to build emotional connections to strengthen relationships. These strategies and tactics can help.
With shopping behavior changed (perhaps permanently) due to the pandemic, how can retailers increase sales without discounting? Try these creative ways to improve retail sales and help boost profits while maintaining margins.
We layered digital banking preferences on top of generational demographics and mass affluent consumer traits. See what we discovered — plus tips for marketing to the wealthy, digitally savvy customers in this group.
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
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