Stay on top of industry trends with our expert CRM blog, offering articles on customer relationship marketing strategies for the retail and financial industries. Here’s where you’ll find news and insights from our own team of CRM experts, as well as top CRM industry thought leaders. Put our tips and best practices to work on your own marketing strategies to increase engagement, retention and loyalty. And see how CCG’s marketing capabilities and services can nurture and grow your customer relationships. Stay on top of the latest CRM news: Sign up for CustomerProfit, our free monthly newsletter, today.
The number of fintech companies continues to grow, and consumers are increasingly willing to give them a try. Learn how to stay a step ahead by of the competition with the latest digital strategies, tactics and industry best practices for engaging and retaining customers.
These are the primary factors that consumers say drive them to choose one grocery retailer over another.
What happens when the Black Friday shoppers go home? How can you convert them from one-day wonders to long-term customers? Try these seven post-Black Friday marketing strategies from CCG President and CEO Sandra Gudat.
Even though many Gen Zers are still in school, they’ve already developed behaviors and preferences when it comes to personal finance. Here’s what you need to know to win over this unique and profitable demographic.
In today’s environment of hyper consumer choice and access, it’s crucial for retailers to understand the factors that build brand loyalty and drive engagement among their most loyal customers. We share statistics from our annual Retail Customer Loyalty Study.
Increasingly, consumers see basic loyalty program perks as entitlements rather than rewards. A fee-based loyalty program could take your program to the next level without breaking the budget — and help your brand stand above the competition.
The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. These insights and examples show you how to get it right.
Discover the factors most likely to influence Hispanic brand loyalty, based on responses to our 2019 Retail Customer Loyalty Study.
For your marketing messages to stand out from the hundreds of communications your customers receive every week, you need relevant content. These three tactics will help you create it by uncovering customer needs, interests and preferences.
You may think of consumer affluence as it relates to your product selection, branding and marketing. But did you know it also affects loyalty? We reveal the relationship, so you can leverage it to guide your customer retention strategies.
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
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