CCG Customer Relationship Marketing Blog

From AI to dynamic content and beyond, these ideas and insights will help you maximize the customer-engagement and revenue-building opportunities of CRM personalization in retail marketing.

We’re making a sweeping proclamation: Customer choice is at the greatest level of all time. How to get your message heard above the competitive clamor? Implement and act on VOC research.

CRM retargeting can be an effective and affordable digital marketing tool to re-engage previous customers and acquire new ones. Here’s what you need to know about how CRM retargeting works — and how it can increase your conversion rates.

Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.

See how experiential rewards can bring new life to your customer retention strategies and create stronger customer connections. Plus, five top real-life examples.

The customer engagement marketing definition continues to evolve as customers decide when and where to interact with brands. Here’s how retail marketers can create an aligned, customer-centric engagement strategy that increases retention, loyalty and profits.

Customer segmentation is a modern retail marketing essential. To get the most out of it, though, you need to create a customer profile system, or customer personas. We’ll help you get started.