Customer Relationship Marketing (CRM) Blog

Jun 26

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Why CRM Leaders Have the Skills Required for Chief Marketing Officers in Today’s Marketing World

The path to the CMO chair in today’s retail marketing world is paved with customer- and data-driven skills most CRM leaders already have. CCG President and CEO Sandra Gudat digs into the details.

Jun 19

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Want to improve your email metrics?

CCG Financial Marketing Blog | No Comments

Your customers’ inboxes are overflowing with emails. So how can you make sure that your messages stand out and are opened, read and clicked? These tested tips and tricks will help you improve email open rates, click-thrus and profits.

Jun 12

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Managing Change Strategically in the Dynamic World of Digital Marketing

CCG Retail Marketing Blog | No Comments

Forget death and taxes. The only sure thing in retail marketing today is change. Keeping up is more stressful than simple — yet it’s essential for CMOs and their retail businesses. These insights and strategies can help.

Jun 05

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Using Artificial Intelligence to Support Your Customer Marketing Strategies

CCG Retail Marketing Blog | No Comments

See how AI technology has moved from concept to reality as an important asset for building customer engagement and loyalty. By Sandra Gudat, President/CEO Many, many years ago, I took...

May 30

2

Increase Your Loan Marketing Lists with Alternative Credit Risk Scoring

CCG Financial Marketing Blog | No Comments

If you use credit bureau scores to prequalify candidates for your mailing lists, you could be losing 15 percent of your audience. Changing to a custom credit risk score can help rebuild your customer and prospect list, and more.

May 28

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Experiential Marketing Becoming “Price to Play” as Offline and Online Borders Continue to Blur

CCG Retail Marketing Blog | No Comments

What is experiential marketing? And what isn’t? More importantly, how do you set yourself up for strategic success using this modern go-to tactic for savvy retail loyalty marketers? CCG SVP Lane Ware has the answers.

May 23

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Storytelling Marketing Secrets to Enhance Customer Engagement

CCG Retail Marketing Blog | No Comments

Rise above the noise by engaging customers and prospects with these storytelling marketing secrets and examples. These tactics will ensure that your brand message is not only heard, but stands out among the competition.

Apr 28

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4 Performance-Boosting Email Marketing Trends for 2017

CCG Retail Marketing Blog | No Comments

Incorporate these innovations to help your emails stand out in the inbox. It’s time to stop forecasting what might be and talk about what will be. As in, what will you be doing in 2017 to push your email marketing performance higher than ever before? It’s not easy with today’s…

Apr 27

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Content Targeting Strategies to Boost Customer Engagement and Profits

CCG Financial Marketing Blog | No Comments

Learn how to deliver the right financial marketing content to the right audience. Creating and delivering the right message for the right audience can be a time-consuming and costly undertaking, not to mention somewhat of a guessing game. What resonates with one segment might be meaningless to another. But determining…

Apr 24

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Creative Ideas to Increase Sales in Retail — Without Discounting

CCG Retail Marketing Blog | No Comments

Get your customers off the “discount drug,” boost profits and maintain margins with these creative retail sales ideas. By Lane Ware, SVP Consulting and Account Services It’s the holy grail for retail marketers: Drive revenue while protecting margin. We’re always looking for ideas to increase sales in retail without giving…