Stay on top of industry trends with CustomerProfit, our expert CRM blog, offering articles on customer relationship marketing strategies for the retail and financial industries. Here’s where you’ll find news and insights from our own team of CRM experts, as well as top CRM industry thought leaders. Put our tips and best practices to work on your own marketing strategies to increase engagement, retention and loyalty. And see how CCG’s marketing capabilities and services can nurture and grow your customer relationships. Stay on top of the latest CRM news: Sign up for CustomerProfit, our free monthly newsletter, today.
Our sixth annual Retail Customer Brand Loyalty Study reveals how consumer shopping behavior and the factors affecting brand loyalty have changed since 2022. Plus, customer loyalty statistics and insights to guide your organization’s loyalty initiatives.
The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. These insights and examples show you how to get it right.
Customer relationship management (CRM) has become a catch-all phrase in retail marketing. Our guide breaks down what CRM really is, how it can benefit your company and how you can build a business case to sell it to the C-suite.
Knowing what drives your most profitable customers to take action lets you better tailor financial marketing messages to their needs and interests. Try these advanced strategies for customer segmentation in banking to gain higher relevance, engagement and profits.
If your loyalty program members have stopped participating and your regular customers aren’t joining it’s time to take action. Discover five common reasons your loyalty program retention rates are dropping and how to turn things around.
Loyalty program features and benefits are what truly drive long-term customer participation and profitability. But which ones are most effective? We share information based on research that includes our own Voice of the Customer surveys and Retail Customer Brand Loyalty Study.
Want stronger engagement, retention and profits from your financial services customers? Focus on growing trust in banking with these customer relationship marketing strategies that go beyond transactions.
Customer loyalty. We all want it. But every year it seems harder to get and maintain. Find some inspiration with these insights — and 2023 predictions — from two veteran retail loyalty experts.
Shoppers are often influenced subconsciously by behavioral triggers that determine where, when and how much they’ll spend. Learn how to tap into the psychology of customer loyalty to increase long-term customer engagement, loyalty and revenue.
You may think of consumer income as it relates to your product selection, branding and marketing. But did you know it also affects loyalty? We reveal the relationship, so you can leverage it to guide your customer retention strategies.
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