CCG Customer Relationship Marketing Blog

It’s time to take the pulse of your loyalty initiative, gauge its performance and fix any weak points before it’s too late. A loyalty audit that reviews these critical measurements is the first step.

Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition.

Discover the factors most likely to influence African American brand loyalty, based on responses to our 2018 Retail Customer Loyalty Study.

Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.

Even in a digital age when consumers can be targeted at an individual level, customer segmentation strategies remain a valid technique for improving retailer’s marketing ROI. Dig into some basics and learn about specific segmentation solutions you can leverage.

New from our 2018 Retail Customer Loyalty Study: Discover what factors influence customer loyalty and leverage the insights to stand apart from the competition.