Customer Relationship Marketing (CRM) Blog

Dec 12

1

CRM Activities to Review & Refresh in 2019

Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.

Nov 29

0

Advanced Customer Segmentation Techniques

CCG Retail Marketing Blog | No Comments

Even in a digital age when consumers can be targeted at an individual level, customer segmentation strategies remain a valid technique for improving retailer’s marketing ROI. Dig into some basics and learn about specific segmentation solutions you can leverage.

Nov 29

0

8 Ways to Improve the Customer Experience in Banking

CCG Financial Marketing Blog | No Comments

Creating a better customer experience in banking is about understanding and responding to your customers’ needs at every touchpoint. When done effectively, it builds trust and strengthens relationships that lead to long-term loyalty. Here are eight strategies to boost customer experience at your bank.

Oct 31

6

Top Factors Influencing Retail Customer Loyalty

CCG Retail Marketing Blog | No Comments

New from our 2018 Retail Customer Loyalty Study: Discover what factors influence customer loyalty and leverage the insights to stand apart from the competition.

Oct 31

1

How to Create Great Financial Content

CCG Financial Marketing Blog | No Comments

Financial content done well can help you build brand affinity, create trusting relationships with customers and ultimately grow revenue. These seven essential steps will you help you get it right.

Oct 11

5

Top Retail Technology Trends That Should Be on Every Marketer’s Radar

CCG Retail Marketing Blog | No Comments

As technology and consumer behavior continue to evolve, it’s essential for retail marketers to stay ahead of the curve. Keep your eye on these four current retail technology trends that can boost customer engagement, improve operations and deliver ROI.

Oct 01

2

Financial Real Estate News & Statistics

CCG Financial Marketing Blog | No Comments

CCG is pleased to share this housing market news, featuring a snapshot of key real estate statistics from our proprietary research. Plus, our financial strategist shares a quick tip on what it all means to lenders.

Sep 27

4

How to Win Back Lapsed Customers

CCG Retail Marketing Blog | No Comments

Our Retail Customer Loyalty Study revealed a new perspective on lapsed customers — who may be more loyal than you think. See why it’s time to re-think your definition of inactive and refresh your win-back strategies.

Sep 27

0

Five Ways to Strengthen Your Refi Marketing Campaigns

CCG Financial Marketing Blog | No Comments

Interest rates are inching up and mortgage refis are slowing down. That means you may need to tweak your current refi marketing strategies to stay competitive, and engage and convert your prospects. These five strategies can keep your refi marketing campaigns on track to increased profits.

Sep 18

5