Customer Relationship Marketing (CRM) Blog

Jun 25

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Financial Services Email Marketing: The Importance of Value-Added Content

CCG Financial Marketing Blog | No Comments

See why informational messaging is a best practice for bank email marketing programs and get tips for doing it well. Value-added content is an essential element for any financial services...

Jun 25

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How Age and Life Stage Affect Retail Consumer Loyalty

CCG Retail Marketing Blog | No Comments

Leverage insights on these key demographics from our 2018 Retail Customer Loyalty Study to help inform your customer retention and relationship strategies. As a retailer, you may think of consumer...

Jun 13

1

The Amazon Business Strategy in 2018: Impact on the Retail Industry

CCG Retail Marketing Blog | No Comments

Tips and insights to help today’s retailers improve the customer experience and stay competitive. According to Amazon CEO Jeff Bezos, “Our customers are loyal to us right up until the...

Apr 23

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Mortgage Marketing Strategies to Try Now

CCG Financial Marketing Blog | No Comments

The current housing market may be in a state of flux, but consumers still need to borrow money. Try these data-driven mortgage marketing strategies to engage and convert prospects and customers and boost your loan portfolios.

Apr 10

3

Leverage Advanced Customer Personalization to Increase Retail Sales

CCG Retail Marketing Blog | No Comments

From AI to dynamic content and beyond, these ideas and insights will help you maximize the customer-engagement and revenue-building opportunities of CRM personalization in retail marketing.

Mar 22

1

6 Secrets to Gaining Crucial Insight from Voice of Customer Research & Surveys

CCG Retail Marketing Blog | One Comment

We’re making a sweeping proclamation: Customer choice is at the greatest level of all time. How to get your message heard above the competitive clamor? Implement and act on VOC research.

Mar 14

2

Financial Real Estate News & Statistics

CCG Financial Marketing Blog | No Comments

CCG is pleased to share this housing market news, featuring a snapshot of key real estate statistics from our proprietary research. Plus, our financial strategist shares a quick tip on what it all means to lenders.

Mar 13

1

CRM Retargeting

CCG Retail Marketing Blog | No Comments

CRM retargeting can be an effective and affordable digital marketing tool to re-engage previous customers and acquire new ones. Here’s what you need to know about how CRM retargeting works — and how it can increase your conversion rates.

Feb 26

1

CRM Activities to Review & Refresh in 2018 – Plus Examples

CCG Retail Marketing Blog | No Comments

Get proactive with your CRM activities! Use this checklist to review the essentials, discover advanced ideas — and give your CRM a tune-up that puts performance into high gear this year.

Feb 26

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Using Content to Increase Digital Engagement in Financial Services in 2018

CCG Financial Marketing Blog | No Comments

Your customers and prospects will consume your content when and where it’s convenient for them. Find out how to stand out from the competition — and leverage your content to increase digital engagement and boost your bottom line in 2018.