Stay on top of industry trends with our expert CRM blog, offering articles on customer relationship marketing strategies for the retail and financial industries. Here’s where you’ll find news and insights from our own team of CRM experts, as well as top CRM industry thought leaders. Put our tips and best practices to work on your own marketing strategies to increase engagement, retention and loyalty. And see how CCG’s marketing capabilities and services can nurture and grow your customer relationships. Stay on top of the latest CRM news: Sign up for CustomerProfit, our free monthly newsletter, today.
When banks use data to gain a better understanding of their customers they can quickly personalize messaging to strengthen current relationships and build new ones. We share today’s hottest data-based trends and strategies to help drive your financial marketing personalization tactics.
Learn about different types of customer research, how to determine the right methodology and best practices to ensure actionable results.
Customer data analytics can better guide your business and marketing strategies, leading to stronger profits and more loyal customers. Learn about the four stages of a customer analysis.
Customer marketing is an effective way to retain current customers and build long-lasting customer relationships. Learn about the benefits of customer relationship marketing, plus steps to create a customer marketing strategy to increase your company’s ROI.
Learn effective retention strategies to help increase profits, reduce marketing costs, improve long-term customer loyalty — and prevent your store from losing as many as 30% of its customers every year.
Digital banking strategies went from being a nice-to-have to a must-have practically overnight. In this blog we share digital banking solutions that can help you build trust, engage customers and enhance loyalty during both good times and challenging times.
A value-added content strategy for financial services can increase customer engagement and cross-sells, improve customer profitability and enhance company reputation. We share the stats and facts.
Retail marketers are increasingly leading the charge to source and implement the right solution to create and support the optimal customer experience. Our eight IT collaboration tips will help ensure your next initiative runs smoothly.
A perfect storm of circumstances is creating mortgage refinance opportunities for financial institutions. To take advantage of this trend — while increasing customer engagement and retention — try these six refinance marketing strategies.
What makes customers loyal to a specific retailer? Our research provides insights on the most important factors driving different types of customers to love a given brand. See how you can use the stats to build customer retention.
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
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