Stay on top of industry trends with our expert CRM blog, offering articles on customer relationship marketing strategies for the retail and financial industries. Here’s where you’ll find news and insights from our own team of CRM experts, as well as top CRM industry thought leaders. Put our tips and best practices to work on your own marketing strategies to increase engagement, retention and loyalty. And see how CCG’s marketing capabilities and services can nurture and grow your customer relationships. Stay on top of the latest CRM news: Sign up for CustomerProfit, our free monthly newsletter, today.
Customer-centricity is an imperative, not an option, for today’s retailers. Yet only 9% of retailers are successful in their customer-centric marketing efforts. These tactics can help you reach this elite group so you can reap the benefits of putting your customers first.
Successful marketing to Gen Z requires a solid understanding of this unique group’s interests, behaviors and values. These Gen Z marketing tips, insights and examples can help you gain stronger engagement, loyalty and sales.
Customer journey personalization can increase sales by allowing retailers to deliver more relevant messaging — at the right time and place. These tips and examples can help you get it right.
As the pandemic and age affect Gen Z financial habits and concerns, it’s time to revisit your marketing plans for this generation. We have stats, facts and advice to help you win over this potentially profitable audience.
Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition in 2021 and beyond.
Discover the factors most likely to influence Hispanic shopper loyalty, based on responses to our 2021 Retail Customer Loyalty Study.
Chances are, you’re doing content marketing. But are you doing the kind that really engages customers, enhances your reputation, increases profits — and wins budget approval year after year?
Did you know? Households with children at home tend to be more loyal than those without children. Get the inside scoop and other insights to help guide your customer retention strategies based on the presence (or absence) of children in a home. From our exclusive Retail Customer Brand Loyalty Study.
Today’s consumers are increasingly protective of how brands collect and use their personal information. Yet they still want to receive personalized messages and offers. Zero-party data may be the perfect solution to balancing consumer wants with marketer needs.
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
© 2021 CCG.