CustomerProfit
CCG Customer Relationship Marketing Blog

What drives supermarket and grocery store loyalty?

The best retail loyalty programs succeed by delivering value and delighting customers with the right mix of benefits. We share the secrets to success for 10 loyalty programs flying under the radar with the mass market — but not their customers.

Our Retail Customer Loyalty Study revealed a new perspective on lapsed customers — who may be more loyal than you think. See why it’s time to re-think your definition of inactive and refresh your win-back strategies.

Gain insights on marketing to Hispanic consumers, including factors most likely to influence Hispanic brand loyalty, based on our 2022 Retail Customer Brand Loyalty Study.

Retail CRM stretches far beyond loyalty programs or technology. Here, we share what CRM in retail means today. Then we showcase eight examples of retailers using different CRM strategies to achieve their customer retention goals.

Consumers expect personalized interactions with retailers and are more likely to purchase from brands that offer them. Retail localization and hyper-localization create personalization through geo-specific information. We share benefits, strategies and real-life examples.