Stay on top of industry trends with our expert CRM blog, offering articles on customer relationship marketing strategies for the retail and financial industries. Here’s where you’ll find news and insights from our own team of CRM experts, as well as top CRM industry thought leaders. Put our tips and best practices to work on your own marketing strategies to increase engagement, retention and loyalty. And see how CCG’s marketing capabilities and services can nurture and grow your customer relationships. Stay on top of the latest CRM news: Sign up for CustomerProfit, our free monthly newsletter, today.
Increasingly, consumers see basic loyalty program perks as entitlements rather than rewards. A fee-based loyalty program could take your program to the next level without breaking the budget — and help your brand stand above the competition.
The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. These insights and examples show you how to get it right.
Discover the factors most likely to influence Hispanic brand loyalty, based on responses to our 2019 Retail Customer Loyalty Study.
For your marketing messages to stand out from the hundreds of communications your customers receive every week, you need relevant content. These three tactics will help you create it by uncovering customer needs, interests and preferences.
You may think of consumer affluence as it relates to your product selection, branding and marketing. But did you know it also affects loyalty? We reveal the relationship, so you can leverage it to guide your customer retention strategies.
Today’s successful retailers are using hyper-localization strategies to drive traffic, increase loyalty and boost sales. Learn how this personalized approach can help you build stronger relationships with your customers.
Content may be king, but only if you do it right. Leveraging the consumer decision process can help you create relevance that resonates with your customers and leads to greater engagement, loyalty and profitability.
Our second annual Retail Customer Loyalty Study reveals how consumer shopping behavior and the factors driving loyalty have changed since 2018.
It’s time to take the pulse of your loyalty initiative, gauge its performance and fix any weak points before it’s too late. A loyalty audit that reviews these customer loyalty metrics is the first step.
How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.
© 2019 CCG.
