CustomerProfit
CCG Customer Relationship Marketing Blog

Loyalty program features and benefits are what truly drive long-term customer participation and profitability. But which ones are most effective? We share information based on research that includes our own Voice of the Customer surveys and Retail Customer Brand Loyalty Study.

Customer loyalty. We all want it. But every year it seems harder to get and maintain. Find some inspiration with these insights — and 2023 predictions — from two veteran retail loyalty experts.

Shoppers are often influenced subconsciously by behavioral triggers that determine where, when and how much they’ll spend. Learn how to tap into the psychology of customer loyalty to increase long-term customer engagement, loyalty and revenue.

You may think of consumer income as it relates to your product selection, branding and marketing. But did you know it also affects loyalty? We reveal the relationship, so you can leverage it to guide your customer retention strategies.

If your brand doesn’t dominate the spotlight, growing your share of voice can boost your visibility among customers and keep you one step ahead of your competitors. We explain how to get share of voice and how to use it to optimize your marketing dollars.

What drives supermarket and grocery store loyalty?

The best retail loyalty programs succeed by delivering value and delighting customers with the right mix of benefits. We share the secrets to success for 10 loyalty programs flying under the radar with the mass market — but not their customers.