CCG Customer Relationship Marketing Blog

The power of personalization in CRM is indisputable — but getting it right is key. Before you incorporate personalization into your customers’ journeys, learn the essential components for effective personalization and higher conversions.

Have you scored your customers recently? A customer value marketing strategy helps you identify top performing customers — and more efficiently allocate your marketing dollars and resources.

Upcoming changes to revenue recognition standards could impact your loyalty program, customer incentive and gift card accounting. Make sure you’re prepared with this overview of core areas related to customer marketing.

It can cost seven to 10 times less to keep an existing customer than acquire a new one. And those repeat customers spend more than the newcomers. Try these top customer retention tactics to reap the rewards.

Stealth marketing for loyalty and CRM initiatives are thriving. To give you a taste of what your competitors are doing — and some ideas you might want to steal — we’ve collected these six examples of real-life clandestine tactics.

Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition.

The path to the CMO chair in today’s retail marketing world is paved with customer- and data-driven skills most CRM leaders already have. CCG President and CEO Sandra Gudat digs into the details.