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Sandra Gudat

About Sandra Gudat

President/CEO, CCG

As a CRM and loyalty expert (and self-professed data geek) with more than 30 years of experience, Sandra is a trusted advisor to CCG clients and the boards on which she has served. She is skilled at helping them articulate a common vision for customer-centricity — and then build the roadmap to achieve that vision.

Sandra has a diverse background in consulting, database marketing, advertising, retail and business management. This unique vantagepoint helps her define optimal engagement strategies and create the business case to demonstrate to stakeholders the financial impact and opportunities of proactively leveraging customer data.

Sandra and the CCG team have helped dozens of the top retailers in North America through the execution of innovative and effective customer-centric, loyalty and CRM initiatives. Her clients have included Ulta®, Alamo Rent A Car, American Girl, Eddie Bauer, Kohl’s, Nordstrom, PETCO, Raley’s Family of Fine Stores, Talbots and Zales.

Besides writing for CCG’s CustomerProfit blog, she contributes to industry publications and lectures at national and international marketing conferences on the topics of relationship marketing and developing customer-centric policies.