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About Lane Ware

Senior Vice President, Consulting and Account Services, CCG (retired)

Lane has more than 35 years of experience in direct marketing, customer relationship marketing (CRM) and loyalty programs, spanning a variety of industries, including retail, health care and financial. Lane’s expertise covers both the marketing and technical sides, from data analysis, segmentation and solution searches, to development/refinement of loyalty and CRM initiatives, customer-focused research and content development. Her clients have included Macy’s, PETCO,, Raley’s Family of Fine Stores, MasterCard, Payless Shoes, Sports Authority, Synovus, Talbots, ULTA, USAA and Wells Fargo. She is currently an independent consultant and sits on the CCG Board of Directors.