Sandra Gudat

President/CEO

Sandra Gudat

Sandra is considered a pioneer in the field of marketing and helped define the field of customer relationship marketing.

Her diverse background in consulting, database marketing, advertising, retail and business management has given her the vision to understand the impact relationship marketing has on a company — and the skills to implement that vision. She was instrumental in developing the five-step process CCG uses to create programs that consistently deliver results, and she remains hands-on in managing the company.

In addition to keeping abreast of the core industries covered by CCG, Sandra continues to refine the agency’s consulting process and make an even greater impact on each client’s bottom line. Her results-driven attitude is reflected in CCG’s ability to combine the strategic and tactical to create programs that work in the real world.

Sandra is a frequent speaker on the topics of relationship marketing and developing customer-centric policies, lecturing at national and international marketing conferences including the Direct Marketing Association, Direct Marketing Days New York, National Database Marketing Conference and the Retail Advertising and Marketing Association’s Retail Advertising Conference. Additionally, Sandra consults with private businesses on the creation and implementation of database marketing programs.

CLIENT HIGHLIGHTS:

A&P U.S./Canada | Alamo Rent A Car | American Girl | Chase Manhattan Bank | Domino’s Pizza | Eddie Bauer | KOHL’S | Nordstrom | PETCO | Pier 1 Imports | Raley’s Family of Fine Stores | Talbots U.S./Canada | Wells Fargo | The Weather Channel | Zales

Greg Sultan

Senior Vice President, Financial Strategist

Greg Sultan

In more than two decades of service to the sales and marketing industry, Greg has learned how to get inside clients’ minds, understand their needs, establish meaningful goals and plan a trajectory to reach those targets. His analytical, problem-solving mindset combines seamlessly with a streak of innovation, allowing him to pinpoint creative, out-of-the-box solutions that yield quantitative results tailor-made for each client.

At CCG, Greg gels these talents with his strong skills in database marketing, sales and custom direct-marketing programs to provide added value to every client.

From activation to acquisition, cross-sell to onboarding, Greg brings program expertise and knowledge from the nation’s top financial services companies to help CCG’s clients make the most of best practices and opportunities.

CLIENT HIGHLIGHTS:

American Modern Insurance | Ameritrade | Bank of America | Comerica Bank | Commerce Bank | Synchrony Financial | The Company Corporation | Deluxe Corporation | Enterprise Rental Car | Fifth Third Bank | Harris Bank | Rainbow Rewards | Royal Bank of Scotland | Sallie Mae | Uniformed Services Benefit Association | US Bank

Lane Ware

SVP, Consulting & Account Services

Lane Ware

Lane’s extensive experience creating and implementing a wide scope of relationship marketing programs and CRM initiatives makes her invaluable in developing new programs.

She has a firm grasp of what it takes to make a program successful, and this knowledge gives her clients an edge in designing and implementing strategies that work. As a consultant, Lane has a keen ability to discern the strengths and challenges of a client’s organization and turn these points into opportunities.

Lane combines strategic expertise and experience in a variety of industries with implementation and project-management skills. Her involvement in projects has ranged from helping design databases to implementing long-range marketing plans to refining existing strategies. Lane is also a sought-after speaker by organizations including the Canadian Marketing Association and the Rocky Mountain Direct Marketing Association.

CLIENT HIGHLIGHTS:

First USA Bank | General Motors | The Great Indoors | Macy’s | MasterCard | Mellon Bank | Rainbow Rewards | PETCO | Pharmaca | Proflowers.com | Raley’s Family of Fine Stores | USAA | Wells Fargo