Founded in 1977, CCG is a pioneer in customer relationship marketing. 

As a full-service agency, we deliver integrated, end-to-end customer marketing expertise to an international clientele of Fortune 2000 retail and financial services companies.

Our comprehensive list of services includes:

  • Strategy development and planning
  • Database marketing and analysis
  • Custom content development and strategy
  • Digital communication design, coding and deployment
  • Direct mail and print collateral
  • CRM and loyalty program development and optimization
  • Production and interactive services
  • ROI measurement and direct marketing strategy

We develop and implement a comprehensive list of customer marketing programs, from lifecycle and nurturing, to retention, engagement, loyalty and cross-sell, working in both print and digital environments.

Retail Marketing Services & Capabilities

Financial Marketing  Services & Capabilities

Our Mission

To help our retail and financial services clients improve the bottom line by improving customer relationships and strengthening customer loyalty.

How We Get There

Through the strategic use of customer insights to inform the development, implementation and refinement of results-oriented customer marketing strategies. We are technology and channel agnostic. Our focus is on results and on finding the right solutions for your individual needs.

We Are Thought Leaders

At CCG, we primarily hire seasoned professionals with 10 or more years of experience. We seek employees with a strategic mindset, an entrepreneurial spirit and a desire to keep our agency and our clients ahead of the ever-moving curve.

Our team members have appeared in numerous top industry trade magazines and have been speakers at many industry conferences.

Core Values

Making our clients’ lives easier | WOW our clients | Customer development experts | Operational efficiency | Always evolving

CCG is a privately held company headquartered in Denver, Colorado.

Chief Engineers

Sandra Gudat

Sandra Gudat

President/CEO

A customer relationship marketing pioneer who combines strategic and data analytics skills to help her clients get results.

Greg Sultan

Greg Sultan

SVP, Financial Strategist

Providing added value to every client through skills in database marketing, sales and custom direct marketing programs.

Lane Ware

Lane Ware

SVP, Consulting & Account Services

Focused on enhancing clients’ customer relationships through strategic retention initiatives, loyalty programs and other CRM tactics.

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail & Financial Marketing Blogs

September 27, 2017, in CCG Retail Marketing Blog

Creating a Personalized Customer Experience Across Customer Purchase Journeys

The power of personalization in CRM is indisputable — but getting it right is key. Before you incorporate personalization into your customers’ journeys, learn the essential components for effective personalization and higher conversions.

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September 27, 2017, in CCG Financial Marketing Blog

Leverage Your Data to Boost Home Equity Marketing ROI

If your home equity marketing campaigns aren’t performing up to par, the solution could be as close as your database. We share insights on specific data points to leverage so you can deliver the right message to the right audience.

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September 14, 2017, in CCG Retail Marketing Blog

Customer Value Marketing: Have you scored your customers today?

Have you scored your customers recently? A customer value marketing strategy helps you identify top performing customers — and more efficiently allocate your marketing dollars and resources.

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Let’s see how CCG can help you!