Founded in 1977, CCG is a pioneer in customer relationship marketing. 

As a full-service agency, we deliver integrated, end-to-end customer marketing expertise to an international clientele of Fortune 2000 retail and financial services companies.

Our comprehensive list of services includes:

  • Strategy development and planning
  • Database marketing and analysis
  • Custom content development and strategy
  • Digital communication design, coding and deployment
  • Direct mail and print collateral
  • CRM and loyalty program development and optimization
  • Production and interactive services
  • ROI measurement and direct marketing strategy

We develop and implement a comprehensive list of customer marketing programs, from lifecycle and nurturing, to retention, engagement, loyalty and cross-sell, working in both print and digital environments.

Awards

2018, 2006 Platinum Awards for video and e-newsletter work

2018, 2015, 2012, 2011 Gold Awards for video, direct mail and e-newsletter work

2018 Gold Winner for integrated digital marketing campaign

2007 Magnum Opus Award (now the Content Marketing Awards)

2006 Silver Key Award

2003 Creative Excellence in Direct Mail Award

2002 Gold Pick Award

Certifications

WBENC-Certified Women’s Business Enterprise

Adobe After Effects Certification

HootSuite Social Marketing Training

Second Wind Account Operations Management

Retail Marketing Services & Capabilities

Financial Marketing  Services & Capabilities

Our Mission

To help our retail and financial services clients improve the bottom line by improving customer relationships and strengthening customer loyalty.

How We Get There

Through the strategic use of customer insights to inform the development, implementation and refinement of results-oriented customer marketing strategies. We are technology and channel agnostic. Our focus is on results and on finding the right solutions for your individual needs.

We Are Thought Leaders

At CCG, we primarily hire seasoned professionals with 10 or more years of experience. We seek employees with a strategic mindset, an entrepreneurial spirit and a desire to keep our agency and our clients ahead of the ever-moving curve.

Our team members have appeared in numerous top industry trade magazines and have been speakers at many industry conferences.

Core Values

Making our clients’ lives easier | WOW our clients | Customer development experts | Operational efficiency | Always evolving

CCG is a privately held company headquartered in Denver, Colorado.

Chief Engineers

Sandra Gudat

Sandra Gudat

President/CEO

A customer relationship marketing pioneer who combines strategic and data analytics skills to help her clients get results.

Greg Sultan

Greg Sultan

SVP, Financial Strategist

Providing added value to every client through skills in database marketing, sales and custom direct marketing programs.

Speaking

International Association of Business Communicators

Canadian Loyalty Association

Retail Financial Services Conference

The Data & Marketing Association Annual Conference

Canadian Marketing Association National Conference

Direct Marketing Days New York

CRMC

National Retail Federation Conference

In the Press

Chain Store Age

Retailing Today

Bank Marketing

Target Marketing

Direct

DM News

CMO

Chief Marketer

Stores

American Demographics

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail & Financial Marketing Blogs

January 20, 2022 in CCG Retail Marketing Blog

Strategies for 3 Stages of the Customer Loyalty Program Lifecycle

Loyalty program participation and performance tend to rise and fall over time. Understanding how to manage each stage can help you maximize your program’s long-term success and make good on the promise of stronger, more profitable customer relationships.
Read More
January 17, 2022 in CCG Retail Marketing Blog

Amazon Business Strategy: 2022 Goals, Objectives & Retail Marketing Takeaways

The Amazon business model is focused on improving customer experience — and providing nearly anything a person could want or need within the Amazon environment. Here’s a look at what they’re up to now, plus lessons any retailer can take away to build success.
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January 12, 2022 in CCG Retail Marketing Blog

Top Online Loyalty Strategies for Retailers

Lack of foot traffic and the inability to physically see products in person make it challenging for online-only retailers to build customer relationships, humanize their brands and maintain long-term loyalty. These e-commerce loyalty strategies can help bridge the gap.
Read More

Let’s see how CCG can help you!