Founded in 1977, CCG is a pioneer in customer relationship marketing. 

As a full-service agency, we deliver integrated, end-to-end customer marketing expertise to an international clientele of Fortune 2000 retail and financial services companies.

Our comprehensive list of services includes:

  • Strategy development and planning
  • Database marketing and analysis
  • Custom content development and strategy
  • Digital communication design, coding and deployment
  • Direct mail and print collateral
  • CRM and loyalty program development and optimization
  • Production and interactive services
  • ROI measurement and direct marketing strategy

We develop and implement a comprehensive list of customer marketing programs, from lifecycle and nurturing, to retention, engagement, loyalty and cross-sell, working in both print and digital environments.

Retail Marketing Services & Capabilities

Financial Marketing Services & Capabilities

Our Mission

To help our retail and financial services clients improve the bottom line by improving customer relationships and strengthening customer loyalty.

How We Get There

Through the strategic use of customer insights to inform the development, implementation and refinement of results-oriented customer marketing strategies. We are technology and channel agnostic. Our focus is on results and on finding the right solutions for your individual needs.

We Are Thought Leaders

At CCG, we primarily hire seasoned professionals with 10 or more years of experience. We seek employees with a strategic mindset, an entrepreneurial spirit and a desire to keep our agency and our clients ahead of the ever-moving curve.

Our team members have appeared in numerous top industry trade magazines and have been speakers at many industry conferences.

Core Values

Making our clients’ lives easier | WOW our clients | Customer development experts | Operational efficiency | Always evolving

CCG is a privately held company headquartered in Denver, Colorado.

Chief Engineers

Sandra Gudat

Sandra Gudat


A customer relationship marketing pioneer who combines strategic and data analytics skills to help her clients get results.

Greg Sultan

Greg Sultan

SVP, Financial Strategist

Providing added value to every client through skills in database marketing, sales and custom direct marketing programs.

Lane Ware

Lane Ware

SVP, Consulting & Account Services

Focused on enhancing clients’ customer relationships through strategic retention initiatives, loyalty programs and other CRM tactics.

Retail & Financial Marketing Blogs

February 21, 2017, in CCG Retail Marketing Blog

How to Select That Optimal CRM Director

Find tips on how to go beyond the job description bullets to uncover the right CRM Director to head your CRM effort. Finding someone who can be an effective agent-of-change and the right fit for…

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February 14, 2017, in CCG Retail Marketing Blog

Six Signs Your Loyalty Program Is Losing Momentum — plus, Improvement Strategies You Can Use Now

By Sandra Gudat, President/CEO Sometimes you can’t quite put your finger on it, you just know something isn’t right with your loyalty program. But often there are signs — your loyalty membership penetration is dropping…

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February 3, 2017, in Financial Marketing & Services Blog

Is it time to reassess your financial marketing metrics?

Focus on these key areas to increase customer engagement and ROI in 2017. Before diving head first into a new year of financial marketing campaigns, consider taking some time to review which strategies worked (and…

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Let’s see how CCG can help you!