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Founded in 1977, CCG is a pioneer in customer relationship marketing. 

As a full-service agency, we deliver integrated, end-to-end customer marketing expertise to an international clientele of Fortune 2000 retail and financial services companies.

Our comprehensive list of services includes:

  • Strategy development and planning
  • Database marketing and analysis
  • Custom content development and strategy
  • Digital communication design, coding and deployment
  • Direct mail and print collateral
  • CRM and loyalty program development and optimization
  • Production and interactive services
  • ROI measurement and direct marketing strategy

We develop and implement a comprehensive list of customer marketing programs, from lifecycle and nurturing, to retention, engagement, loyalty and cross-sell, working in both print and digital environments.

Awards

2018, 2006 Platinum Awards for video and e-newsletter work

2019, 2018, 2015, 2012, 2011 Gold Awards for video, direct mail and e-newsletter work

2018 Gold Winner for integrated digital marketing campaign

2007 Magnum Opus Award (now the Content Marketing Awards)

2006 Silver Key Award

2003 Creative Excellence in Direct Mail Award

2002 Gold Pick Award

Certifications

WBENC-Certified Women’s Business Enterprise

Adobe After Effects Certification

HootSuite Social Marketing Training

Second Wind Account Operations Management

Retail Marketing Services & Capabilities

Financial Marketing  Services & Capabilities

Our Mission

To help our retail and financial services clients improve the bottom line by improving customer relationships and strengthening customer loyalty.

How We Get There

Through the strategic use of customer insights to inform the development, implementation and refinement of results-oriented customer marketing strategies. We are technology and channel agnostic. Our focus is on results and on finding the right solutions for your individual needs.

We Are Thought Leaders

At CCG, we primarily hire seasoned professionals with 10 or more years of experience. We seek employees with a strategic mindset, an entrepreneurial spirit and a desire to keep our agency and our clients ahead of the ever-moving curve.

Our team members have appeared in numerous top industry trade magazines and have been speakers at many industry conferences.

Core Values

Making our clients’ lives easier | WOW our clients | Customer development experts | Operational efficiency | Always evolving

CCG is a privately held company headquartered in Denver, Colorado.

Chief Engineers

Sandra Gudat

Sandra Gudat

President/CEO

A customer relationship marketing pioneer who combines strategic and data analytics skills to help her clients get results.

Paul Louderman

Paul Louderman

Senior Vice President, Account Management

A veteran account manager with 35+ years of experience connecting clients to customers.

Becky O’Brien

Becky O’Brien

Vice President, Digital Interactive Director

Leading the way to compelling digital campaigns, from design to coding to deployment.

Sushil Wenholz

Sushil Dulai Wenholz

Vice President, Creative Director

Committed to moving the needle with engaging content and design that drive action.

Speaking

International Association of Business Communicators

Canadian Loyalty Association

Retail Financial Services Conference

The Data & Marketing Association Annual Conference

Canadian Marketing Association National Conference

Direct Marketing Days New York

CRMC

National Retail Federation Conference

In the Press

Chain Store Age

Retailing Today

Bank Marketing

Target Marketing

Direct

DM News

CMO

Chief Marketer

Stores

American Demographics

CCG Interactive Loyalty Assessment Tool

How does your loyalty program stack up to the competition? Spend five minutes with our interactive assessment tool to find out — and identify strengths and opportunities for improvement.

Retail & Financial Marketing Blogs

January 12, 2023 in CCG Retail Marketing Blog

Struggling with loyalty retention? Why your members may be quiet quitting.

If your loyalty program members have stopped participating and your regular customers aren’t joining it’s time to take action. Discover five common reasons your loyalty program retention rates are dropping and how to turn things around.
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January 5, 2023 in CCG Retail Marketing Blog

What are the most important loyalty program features and benefits?

Loyalty program features and benefits are what truly drive long-term customer participation and profitability. But which ones are most effective? We share information based on research that includes our own Voice of the Customer surveys and Retail Customer Brand Loyalty Study.
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December 2, 2022 in CCG Financial Services Marketing Blog

8 Ways to Grow Trust in Banking Through Customer Relationship Marketing

Want stronger engagement, retention and profits from your financial services customers? Focus on growing trust in banking with these customer relationship marketing strategies that go beyond transactions.
Read More

Let’s see how CCG can help you!