We’re pleased to announce ...
Our latest award: CCG has earned international recognition from MarCom, a competition honoring excellence and creativity in marketing and communications. The CareCheckup consumer e-newsletter we develop for CareCredit, a division of GE Money, was awarded Gold Winner status in the 2011 contest.
Our newest client: Rabobank, N.A., a California community bank that provides personalized service and a full array of products to individuals, businesses, organizations and agricultural clients. CCG will be working with Rabobank to develop and implement a customer e-newsletter.
CCG Is Pleased to Welcome …
Two new Clients:
Camping World
H&R Block
Four New Experts:
CCG has added two new customer relationship marketing (CRM) specialists: Dwayne Franko, account manager; Matt Zimmerman; and senior consumer insight specialist. In addition, we’ve hired two new staff members to fill existing creative positions: Ralph Eberhard, interactive designer, and Allison Woodbury, senior writer.
Are you wasting money on customer data?
Watch your inbox for CCG’s second Loyalty Marketing Mistakes series and learn how to leverage customer data for a positive return on investment. If you missed our first series, How Not to Build Your Case for Loyalty, start reading here.
CCG Helps Client Move Into Mobile
Recently, CCG worked with a long-time client to create the first mobile-optimized version of the company’s consumer newsletter. In addition, CCG developed and implemented a mobile game to support the company’s spring sweepstakes.Loyalty Marketing Mistakes
If you missed our first series, How Not to Build Your Case for Loyalty, start reading here.CCG is pleased to welcome …
Eagle Home Mortgage, LLC. Founded in 1985 and now a member of the Lennar Family, Eagle Mortgage is a full-service mortgage banker. CCG will be working with them to develop a B2B communications product.
Synovus, Based in Columbus, Ga., Synovus is a financial services company with more than $30 billion in assets. CCG will be assisting them with home equity initiatives.
Shopko. With corporate headquarters in Green Bay, Wis., Shopko has 136 stores in small to mid-size cities, offering name-brand merchandise, pharmacies and optical services. CCG is working with them on loyalty initiatives.
In addition, First National Bank of Omaha has recently expanded its long-standing relationship with CCG to include mortgage-related data work.
CCG is pleased to welcome …
American Girl Brands, LLC. American Girl is a wholly owned subsidiary of Mattel, Inc., the world’s leading toy company. Headquartered in Middleton, Wis., American Girl has been recognized as an industry leader in experiential retail since opening its first flagship store, American Girl Place, in Chicago in 1998.
Pharmaca Integrative Pharmacy. Boulder-based Pharmaca is the nation’s largest chain of integrative pharmacies. Since 2000, Pharmaca has offered traditional pharmacy services alongside holistic remedies. The company operates 24 pharmacies in California, Colorado, New Mexico, Oregon and Washington, and offers customers online shopping at pharmaca.com.
Raley’s Family of Fine Stores. Raley’s is the largest family-owned company in the greater Sacramento region with 133 grocery stores in Northern California and Northern Nevada.
Moving Up the Influence Ranks on Twitter
It’s been a good year in the Twittersphere for CCG and CustomerProfit. According to Klout.com, CCG President Sandra Gudat’s Twitter presence (@CustomerProfit) is " highly influential to a tightly formed network that is growing larger." And according to TwitterGrader.com, our influencer score is at 95.4 out of 100 — not bad for 1,090 followers. Be part of the action — follow @CustomerProfit in 2011. We’d love to connect.
Have you visited our new and improved CRM resource library?
As a professional in the customer loyalty and relationship marketing community, you have free access to more than 70 exclusive articles, case studies, white papers, webinar downloads and more via the new and improved CRM resource library at customer.com.
CCG has long been providing other marketing professionals with insight into the best practices, tools and tactics in loyalty marketing. Now, with a more streamlined and updated resource library, customer.com features content that is easy to study and easy to share with other colleagues. A free, quick, one-time registration is necessary to access CCG’s exclusive content.
Welcome to CCG’s Two Newest Clients
- Bank of the West — Based in San Francisco, this $61 billion-asset bank offers a full range of business, corporate, personal, trust and international banking services. It operates 700 offices in 19 Western and Midwestern states. CCG is assisting the bank in leveraging data to better target retail customers for home equity products.
- Dunham’s Sports — One of the largest full-line sporting goods chains in the U.S., this Waterford, Mich., retailer serves customers through more than 150 stores in 12 states. CCG is helping Dunham’s develop customer-centric e-mail marketing campaigns based on customer preferences and purchase behaviors.
We’re Pleased to Welcome Ulta Salon
Ulta Salon, Cosmetics & Fragrance, Inc., has retained CCG to assist in building a loyalty platform solution to help move their current loyalty program to the next level. Ulta is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products, and salon services in the United States. Ulta’s focus is providing affordable indulgence by combining product breadth, value and convenience with a distinctive environment and experience.
Happy Sweet 16!
CCG is proud to celebrate the 16th birthday of our website, customer.com, which first launched in 1994. In keeping with the spirit, customer.com recently received a makeover, with a refreshed look and enhanced functionality. We invite you to visit today. Bonus: Enjoy free registration for access to valuable loyalty and direct content, including articles, white papers and webinars!
New Clients
New Orleans-based Whitney Bank has hired CCG to develop a customer newsletter program, and handle ongoing management and creative tasks.
Based in Austin, Texas, with operations in the U.S., Canada and Mexico, EZCORP (NASDAQ: EZPW) is a leading provider of specialty and alternative consumer financial services. CCG will be helping the company develop a comprehensive marketing vision for its multiple brands and will also play key strategic and creative roles as EZCORP launches a new product into the marketplace.
CCG is pleased to welcome Asurion, Eddie Bauer, TCF Bank and Vectra Bank Colorado as four of our newest clients. Learn more about CCG’s Fortune 1,000 client base here.
Chevron, one of the world’s leading integrated energy companies, and General Electric Company (GE) have hired CCG to assist with a gas cardholder loyalty initiative. CCG’s creative services team is developing an interactive project that will work in conjunction with a Chevron direct mail campaign. The agency’s data analytics division will be responsible for the database management of hundreds of thousands of cardholders mailed, including weekly updates of newly registered cardholders.
Harley Time: CRMC Contest Winner
Congratulations to Bob O’Connell of Charming Shoppes, Inc. — the lucky winner of the $150 Harley-Davidson gift card that CCG gave away during the Customer Relationship Management Conference (CRMC) this month. And thank you to everyone who stopped by our booth to say hello or attended CCG President and CEO Sandra Gudat’s roundtable discussion.
More Ways to Engage Customers and Maximize Relationships
CCG is pleased to announce two new strategic partnerships that will help our clients increase customer engagement, drive profitable action and build long-term loyalty:
- Pluris Marketing is a leading provider of multi-channel marketing solutions that optimize the value of each consumer touch. Together, CCG and Pluris offer COMP — the CCG Optimized Marketing Platform, a new solution that makes your job easier while providing the most timely, relevant offers and content to each individual customer.
- IDLoyalty, LLC, is a new company with a patented technology that allows businesses to use customer driver’s licenses in place of traditional loyalty program membership cards. CCG works with IDLoyalty to bring this innovative technology to clients looking to make loyalty program enrollment and participation easier and more convenient for customers.
CCG Certified as a Women’s Business Enterprise
CCG has been certified as a Women’s Business Enterprise, or woman-owned business, by the Women’s Business Enterprise National Council (WBENC), in partnership with the Women’s Business Enterprise Council – West. This is one of the most widely recognized and respected certifications in the nation, awarded only after completion of a rigorous process to confirm that the business is at least 51 percent owned, managed and controlled by a woman or women.
New White Paper at Customer.com
Increasing Loyalty Program Engagement: The Driver’s License Solution
New research shows that using a driver’s license as a membership card can increase consumer interest in loyalty program enrollment and participation. To learn more, download our free white paper now.
