Case Studies
B2B Case Studies
- BPAA: Who Wants to Go Bowling?
- Hastings Entertainment: Customer Segmentation & Scoring
- Hibernia National Bank: Looking Out for the Little Guy
- IBM: Timing is Everything
- MGMA: Understanding Your Customers’ Past Behaviors to Inform Future Marketing Efforts
- SouthTrust: Direct Mail + B2B = A Winning Formula
B2C Case Studies
- BB&T Bank: Teaching Old Cardholders a New Trick
- CareCredit: Moving Inactive Cardholders to Active Ambassadors
- Charming Shoppes: Show, Don’t Tell
- The Children’s Hospital: Tapping Into New Neighbors’ Needs to Build Long-Term Loyalty
- Countrywide Financial: E-News Gets the Clicks, Keeps the Customers
- Einstein Bros Bagels: Customer Research Goes Great with Bagels
- Express: Keeping Up with the Gen Xers
- Macy’s Elects New Presidents
- Mellon: Conservative Bank, Soft Side
- Nordstrom: Where Customers Expect More
- PacifiCare of Colorado: Required Reading
- Pier 1 Imports: Revitalization
- Rainbow Rewards: Right-Brain Data Meets Left-Brain Creative to Drive Loyalty
- Regional Dept. Store: 125-year-old Gets a Makeover
- Universal Studios Florida: Universal Goes Universal
- Wachovia Bank Card Services: Hey, Direct Mail Works