Does it need to be creative for us? For you? Or for them? The catchy phrase must speak your customers’ language, not ours. The arresting image must evoke their world. The innovative delivery must look like it’s worth their time. Our customer relationship and direct marketing creative (writing and design) pull some of the industry’s highest response rates — and we’ll tell you why: when you throw strategically sound creative in a ring with results-focused production and interaction-driven new media, very good things start to happen in the CRM world.
Creative Execution
Customer relationship marketing is about generating response, and some of the industry’s CRM highest response rates come from CCG’s razor-sharp creative communications. Our writers stay tuned to the issues that matter to your customers and your company, so they can deliver value-driven editorial content tailored to your customers’ interests and strategically designed to meet your direct and relationship marketing objectives.
Our art directors lock onto your internal corporate standards and those of your agency of record, while also keeping abreast of — or ahead of — the latest design trends. Then they develop leading creative that complements and enhances your corporate image while capturing your customers’ attention and getting your message across loud and clear.
Combined, copy and design create a package that tells your customers you understand them — and that impels your customers to respond.
Production Services
To some people, production is the background grunt work that gets handed off to a third party at the cheapest rate. But CCG understands that production is an integral part of making your relationship marketing communications sing. That’s why our production personnel make it their business to give you more than you expect in every aspect of the process, from quality and innovation to efficiency, service and results.
What’s more, whether your program involves data warehousing or print, electronic or interactive communications, CCG’s production veterans find the most appropriate, cost-effective solution for your needs. And they do it while providing you with the convenience of single-source accountability, making your life easier while making your communications more appealing to your customers.
Program Implementation
What’s a customer loyalty strategy worth if you can’t put into action? Not the paper it’s printed on. At CCG, we don’t just hand you a castle-in-the-air CRM plan and walk away. We see our strategies as blueprints for your relationship marketing program, and we’re ready to help you build those ideas into something real. As the basis for that, we supply you with a step-by-step implementation kit that includes, but isn’t limited to, a contact matrix and communications plan, budget, timeline, competitive analysis, internal resource impact study and return-on-investment pro formas. In short, everything you need to make your CRM program not just a dream, but a high-performance reality.
Interactive Marketing
To some customer relationship marketing agencies, interactive marketing is a whole different animal. To CCG, it’s simply another part of the complete CRM and direct marketing picture. We understand that different consumers respond better to different media and that you make the greatest impact by delivering your message through multiple channels. For us, Web sites, e-newsletters, direct e-mail and online surveys present a strategic complement to your print CRM efforts and can enhance customer loyalty and retention efforts.
But we also realize that you can’t talk online the same way you talk in print. So our creative team tailors your look and your message in a way that’s appropriate and effective for each environment. Furthermore, we understand the importance of maintaining your brand image consistently across all channels. So we make sure that not just your colors and logo, but also your personality and style shine through as brightly in your interactive communications as they do in print.
Last but not least, CCG won’t just set you up online and leave you hanging. We’ll follow through with analysis of e-metrics to see where your interactive marketing efforts are working and where they’re not. Then we’ll work with you to fix what’s broken, make the good stuff even better and keep strengthening the customer bonds that push your company’s growth.
