Anthem Insurance
CCG created a business-to-business direct mail promotion to companies on behalf of Anthem insurance agents.
American Modern Insurance Group
CCG performed an exploratory data analysis of American Modern Insurance Group’s data to determine the ability to identify customers likely to cancel their policy.
AmSouth
To help AmSouth overcome barriers to activation and customer usage, CCG developed a debit card user guide showcasing the product’s user-friendly features.
CareCredit
CCG has worked (and continues to work) with CareCredit, a GE healthcare financing provider, to design and implement a comprehensive B2B loyalty communications strategy that actively engages healthcare practices who offer the CareCredit card to patients. In addition, CCG has worked with CareCredit on developing ongoing B2C cardholder communications, including an e-newsletter and e-mail campaigns.
Clarke American
CCG created new templates for customer check packages and developed spec creative for new initiatives.
Comerica
CCG developed a quarterly direct mail program to drive existing home equity line of credit customers toward increased activation and utilization. We also reviewed Comerica’s home equity portfolio to understand customer migration through different segments.
Commerce Bank
CCG provided strategic and creative development of database marketing programs geared toward product migration and new customer acquisition. We also designed a direct mail package focused on cross-selling online banking services, including Online Bill Pay, to current Commerce checking customers.
Countrywide Home Loans
When Countrywide wanted an e-mail communication for its home loan customers, we developed FrontDoor™ for them. Ongoing results show the interactive publication continues to beat industry standards on click-through and open rates.
Fifth Third Business Debit
CCG helped the business debit card division of Fifth Third Bank acquire new business debit card customers and increase card utilization of current card customers. We also created a home equity plan for Fifth Third that included the development of a more robust, data-driven direct marketing strategy for use in customer and prospect targeting, creative message development and response analysis.
Fifth Third Home Equity
Chosen for our award-winning creative, CCG developed, produced and fulfilled a home equity line of credit utilization program, including segmented versioning and incentive testing.
First Indiana
First Indiana Bank acquired market competitor MetroBank. CCG helped develop and implement a customer communication plan to help First Indiana proactively develop relationships with the MetroBank customer base, enabling First Indiana to retain customers through the merger and beyond.
First National Bank of Omaha
CCG handled communication strategy, concept, content and design for 18 versions of a best-customer, cross-sell, direct mail initiative. We also provided database marketing strategy and creative development of a cross-sell campaign promoting select checking accounts to FNB’s credit card customer base. CCG created a home equity acquisition direct mail campaign targeted at the bank’s customers and prospects. We also designed a new home equity acquisition piece that was designed to appeal to customers’ and prospects’ aspirations.
Rainbow Rewards
CCG was the direct marketing agency for this coalition of Colorado businesses that featured a cash-back rewards program tied to community charitable giving. CCG’s work with the organization included strategy, creative and analytics, centering on trigger-based direct mail campaigns that leveraged customer data to realize cost-efficiencies while generating loyalty.
Wachovia
CCG provides Wachovia’s corporate marketing group with strategic creative development and program management for a number of initiatives including: acquisition and utilization direct mail, in-branch collateral and high-value customer retention program and implementation.
