Building a Successful CRM Business Case Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database. Building the Case for CRM White Paper download is FREE! Just fill out the quick form below. A recent Association of National Advertisers/Booz Allen Hamilton (ANA/BAH) survey confirmed what Customer Communications Group (CCG) and its three decades of building CRM programs already knew: At more than half of all companies surveyed, marketing and the CEO agenda are not aligned. And without significant commitment by C-level executives, your CRM program is destined to fail. Successful CRM starts with a solid business case. Done properly, a strong CRM business case sets a plan in motion to secure adequate resources and funding needed for your entire CRM initiative, including the backbone of your CRM program — the customer database. The process of identifying, detailing and projecting the goals, benefits, risks and costs required as part of a business case may seem daunting. But CCG’s primer on the process and value of building a business case will put you on the right path toward your CRM vision. Building the Case for CRM White Paper * denotes required fields First Name * Last Name * Title * Company * Address * City * State * Zip Code * Phone -* Mobile Phone - E-mail * Please send me more information about CCG’s database marketing solutions and services. Please have someone call me. 1. Which segment of the marketing industry do you represent? (check all that apply) B2C marketer B2B marketer Marketing consultant Vendor 2. Is your company currently using a database marketing solution?   Yes             No 3. Does your company currently utilize a marketing services provider for database hosting and management?   Yes             No 4. Does your company plan to acquire a new/different database marketing solution or service provider?   Yes             No If yes, in how many months?   If yes, is this replacing an existing database marketing solution?   Yes             No 5. Please check any CCG database marketing services or solutions that you are interested in: Database Hosting/Management Database Hygiene/Enhancement CCG CustomerCenter Solution Customer Analytics CCG InSight Database Marketing Software Database Marketing Consulting Customer Data Integration CRM Consulting CRM Program Development Creative Execution Production Services ROI Measurement If you have trouble registering, please call 800.525.0313 x100.