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Promotions Optimization: A Step-By-Step Guide
Wednesday, August 6, 2008 • 1 p.m. ET
> YOUR PRESENTERS > TECHNOLOGY REQUIREMENTS
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REGISTRATION IS FREE!
But hurry — reserve your spot today.
From Theory to Practice:
A Series of Webinars in Customer Intelligence
CCG is pleased to continue to sponsor our can’t-miss series of FREE professional webinars from the experts in customer relationship marketing (CRM).
Questions?
Call us at 800.525.0313, ext. 109
Marketers today utilize an ever-growing array of direct marketing channels, from mail and email to text and dynamic point of sale messaging. As the options to directly communicate with customers and prospects increase, so does the complexity of managing a multi-channel marketing effort. Many marketers increasingly struggle with the complexity of developing the right mix of offers, delivered at the right time and in the right channels to maximize campaign effectiveness. A recent RSR study showed that many marketers find that 60% of their promotions disproportionately reduce margins on generated revenues. This webinar will teach marketers a studied approach to multi-channel promotions optimization and integration.
- Learn how to deliver the right offer in the right channel(s) to entice customers while maintaining margins.
- Learn the essential elements of a multi-channel promotions optimization effort.
- Learn, step-by-step, how to create your own promotions optimization plan including testing strategies, analytical approaches and the five best ways to develop offers.
YOUR PRESENTERS
Sandra Gudat
President and CEO
Customer Communications Group
Sandra's diverse background in consulting, database marketing, advertising, retail and business management has given her the vision to understand the impact relationship marketing has on a company, and the skills to implement that vision. She was instrumental in developing the five-step process CCG uses to create programs that consistently deliver results, and she remains very hands-on in managing the company.
Sandra ensures that CCG maintains its position as a leader in relationship marketing. In addition to keeping abreast of the core industries covered by CCG, she continues to refine CCG’s consulting process and make an even greater impact on the client’s bottom line. Her results-driven attitude is reflected in CCG’s ability to combine the strategic and tactical to create programs that work in the real world.
Lane Ware
Senior Vice President, Account Services and Consulting
Customer Communications Group
Lane combines strategic expertise and experience in a variety of industries with implementation and project-management skills. Her involvement in projects has ranged from helping design databases to implementing long-range marketing plans to refining existing strategies. Lane’s extensive experience creating and implementing a wide-scope of relationship marketing programs and CRM initiatives makes her especially invaluable in developing new programs. She has a firm grasp of what it takes to make a program successful, and this knowledge gives her clients an edge in designing and implementing strategies that work. As a consultant, Lane has a keen ability to discern the strengths and challenges of a client’s organization and turn these points into opportunities.
About Customer Communications Group »
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TECHNOLOGY REQUIREMENTS
Internet Connection
For large document sharing or application sharing, a faster (128Kbps+) connection is recommended.
Computer Requirements
Minimum CPU: ~300Mhz
ActiveScripting/JavaScript and cookies enabled
Operating Systems and Browsers Supported:
Microsoft Windows 98/NT/ME/2000/XP/Server 2003
Browsers - Internet Explorer 5.5+, Netscape 7.0+, AOL7.0+,
Mozilla1.0+
Solaris, Unix/Linux OS
Browsers - Netscape 7.0+, AOL7.0+, Mozilla 1.0+
Mac OS X
Browsers - Netscape 7.1+, Apple Safari, Mozilla Firefox 2.0 +
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