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Program Refinement CRM is not a static entity. To keep it working and keep results building, you have to keep your CRM efforts fresh, dynamic, innovative and up to date. You have to respond to measurement data, opportunities and challenges in the marketplace, not to mention greater demands from the powers that be. We’ll help you understand how all these factors, independently or together, influence your existing CRM initiatives — and how you can use these changes to refine your efforts so you continue to see results.
Case Studies BPAA: Who Wants to Go Bowling? Charming Shoppes: Show, Don’t Tell Regional Dept. Store: 125-year-old Gets a Makeover Einstein Bros Bagels: Customer Research Goes Great with Bagels Express: Keeping Up with the Gen Xers Hibernia National Bank: Looking Out for the Little Guy Mellon: Conservative Bank, Soft Side Pier 1 Imports: Revitalization Universal Studios Florida: Universal Goes Universal   Articles Adventures in CRM Back in the Driver’s Seat Build Attraction Never Stay Static Pull Together Results THIS Year Stepping Up to Customer Centric Trim Your CRM Budget, Get Better Results Press Releases March 26, 2003 Customer Communications Group Helps A&P Canada Freshen Up Its Customer Relationships As featured in Advertising & Marketing Review, CRM Weekly, DM News, Rocky Mountain News and Yahoo! Finance. January 29, 2002 |
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