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Program Implementation What’s a strategy worth if you can’t put into action? Not the paper it’s printed on. At CCG, we don’t just hand you a castle-in-the-air CRM plan and walk away. We see our strategies as blueprints for your CRM program, and we’re ready to help you build those ideas into something real. As the basis for that, we supply you with a step-by-step implementation kit that includes, but isn’t limited to, a contact matrix and communications plan, budget, timeline, competitive analysis, internal resource impact study and return-on-investment pro formas. In short, everything you need to make your CRM program not just a dream, but a high-performance reality.
Case Studies Express: Keeping Up with the Gen Xers Hibernia National Bank: Looking Out for the Little Guy IBM: Timing is Everything Mellon: Conservative Bank, Soft Side Nordstrom: Where Customers Expect More PacifiCare of Colorado: Required Reading Pier 1 Imports: Revitalization Regional Dept. Store: 125-year-old Gets a Makeover SouthTrust: Direct Mail + B2B = A Winning Formula Universal Studios Florida: Universal Goes Universal Wachovia Bank Card Services: Hey, Direct Mail Works   Articles 11 Easy Steps to Effective Customer Communications Build Attraction Head of the Class Magazines: Editorially Speaking… Newsletters: Why, How, When and Where Press Releases November 6, 2003 Super Fresh Selects Customer Communications Group for Development of Customer Loyalty Program As featured in CBS Market Watch, DM News and Yahoo! Finance. July 16, 2002 Opportunity Knocks with Countrywide Home Loans’ FrontDoor™ As featured in Advertising & Marketing Review, American Banker.com, CBS MarketWatch, Lycos Finance and Yahoo! Finance. November 14, 2001 Customer Communications Group Unveils www.customer.com: A CRM Site to Aid Companies in Trying Times. As featured in Advertising & Marketing Review, Financial Services Marketing and Yahoo! Finance. October 31, 2000 CCG Deepens Retail Portfolio: CRM Initiative for The Bon-Ton Demonstrates Store’s Customer Commitment. As featured in DM News magazine, DM News.com, B2B magazine, The Denver Post, localbusiness.com. |
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