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CRM Program Development
Your company is not the same as everyone elses. Neither should your CRM program be. Thats why CCGs senior strategic consultants take the time to research your organization in depth, including analyzing your customer base and examining your marketplace.
With this essential background, they develop a highly detailed, personalized plan whose sole focus is delivering measurable, sustainable results. Just as important, your plan includes every step on the path to developing a profitable relationship marketing program. From creation to implementation, measurement and refinement, all the pieces are in the package, ready for you to use right now.
Case Studies
BPAA: Who Wants to Go Bowling?
Charming Shoppes: Show, Dont Tell
Einstein Bros Bagels: Customer Research Goes Great with Bagels
Express: Keeping Up with the Gen Xers
Hibernia National Bank: Looking Out for the Little Guy
Mellon: Conservative Bank, Soft Side
Pier 1 Imports: Revitalization
Regional Dept. Store: 125-year-old Gets a Makeover
Universal Studios Florida: Universal Goes Universal


Articles
Adventures in CRM
Back in the Drivers Seat
Build Attraction
Never Stay Static
Results THIS Year
Stepping up to Customer Centric
Trim Your CRM Budget, Get Better Results
Pull Together


Press Releases
November 6, 2003
Super Fresh Selects Customer Communications Group for Development of Customer Loyalty Program
As featured in CBS Market Watch, DM News and Yahoo! Finance.
January 29, 2002
Customer Communications Group to Help Proflowers Nurture and Grow Customer Base by Analyzing Customer Data.
As featured in Yahoo! Finance and Advertising & Marketing Review.
May 9, 2001
CCG Signs Hastings Entertainment.
As featured on DM News.com, Yahoo!Finance, Individual.com, iMarketing.com.
October 31, 2000
CCG Deepens Retail Portfolio: CRM Initiative for The Bon-Ton Demonstrates Stores Customer Commitment.
As featured in DM News magazine, DM News.com, B2B magazine, The Denver Post, localbusiness.com.

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